Digital Marketing 101
Master Class

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  • 6+ hours with over 60 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Unlimited on-demand access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts
Buy Only This Course $197

Get this course plus access to ALL our training courses and certifications.

All Access Pass (FREE 5-Day Trial)
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What You’ll Learn:

In this course, learn the importance of having a clear digital strategy in place. Know the key aspects of email marketing, building a website, integrating SEO into your overall digital strategy, digital advertising, measurement and analytics. Get exactly what you need to know to make smart key decisions for your business.

This is an introductory course designed for entry-level learners. 

  • Steps to building a digital marketing plan
  • Trends in digital advertising
  • Email software options to fit your business needs
  • How to use Google Analytics to evaluate success
  • Advanced tips and tricks to grow results
Buy Only This Course $197

Watch A Sample Digital Marketing 101 Lesson:

Resources To Turn Learning Into Action

We're invested in your success. This Digital Marketing 101 course includes an extensive set of downloads to implement what you learn.

  • Digital Marketing Foundations Action Planner
  • Listening Guide Strategy – Evaluate Your Consumers, Competitors and Industry
  • Digital Strategy Template – Strategic Plan – GSOT
  • Digital Ad Channels Cheat Sheet – Understand Which Ad Channels Work Best for Your Marketing Objectives
  • Paid Digital Quick-Start Guide
  • Digital Marketing Measurement Quick-Start Guide
  • Benchmarking Quick-Start Guide – Determine What “Good” Results Look Like
  • KPI Quick-Start Guide – Know What Makes a Good KPI and How to Set Them
  • ROI Quick-Start Guide – Measure and Improve Your ROI to Grow Your Impact Online
  • Email Marketing Quick-Start Guide
  • Email Marketing Checklist
  • Email Marketing Tips & Tricks
  • Planning Your Website Strategically Quick-Start Guide
  • Planning Your Website Content Strategically Quick-Start Guide
  • Website SEO Quick-Start Guide
  • SEO Quick-Start Guide
  • SEO Tools Tips & Tricks – Top Digital Tools to Manage Your SEO Plan Effectively
  • SEO Keyword Research Quick-Start Guide – Identify the Best Keyword Targets
  • Google My Business Quick-Start Guide
  • Google Analytics and Google Tag Manager Quick-Start Guide
  • Setting up Google Analytics Quick-Start Guide
  • Social Media Strategy Quick-Start Guide
  • Social Media Strategy Checklist
  • Social Media Priorities Quick-Start Guide – Plus Steps to Getting Started

Digital Marketing 101 Course Outline

With over 60 videos, get the exact information you need when you need it.

  • Introduction 2:10
  • What is a Digital Strategy? 5:34
  • Why Do You Need a Digital Strategy? 3:07
  • The Steps to Build a Digital Marketing Plan 2:39
  • The Importance of Digital Strategy Case Study: Hospital 8:23
  • The Importance of Digital Strategy Case Study: Krista Neher 5:38
  • Biggest Digital Challenges 1:49
  • How a Clear Plan Helps 7:43
  • The Benefits of a Clear Plan 2:36
  • Introduction to Digital Measurement 2:09
  • The Challenges of Digital Measurement 13:14
  • The Goal of Digital Marketing Measurement 4:05
  • Good Measurement Starts with Strategy 9:00
  • Why Email Marketing is Important 8:35
  • Email Marketing Trends 4:51
  • Effective Email Marketing is 3 Things 6:03
  • Email Strategy 10:46
  • Building an Email Plan 3:39
  • Email Software Options 9:18
  • CAN-SPAM Act 2:47
  • Introduction: The Importance of Websites 4:24
  • Why Websites are Important 2:28
  • Is Facebook a Substitute for a Webpage? 3:16
  • Determine Your Website’s Purpose 11:06
  • What Makes a Great Website? 12:37
  • The Website Design Process 12:31
  • How Much Should a Website Cost? 7:56
  • What Content Should be on My Website? 5:52
  • Website Platforms 5:06 Mobile Websites 5:27
  • What is SEO? 1:31
  • SEO as Part of an Integrated Strategy 2:11
  • The History and Future of SEO 3:12
  • Why SEO is Important 6:08
  • How Search Engines Work 3:53
  • The “ART” of SEO 2:52
  • Course Introduction 1:45
  • Why Analytics? 2:08
  • Why Google Analytics? 2:14
  • What Can Google Analytics Answer? 1:37
  • How to Evaluate Success 2:20
  • Analytics Reporting 2:43
  • Introduction 1:49
  • Trends in Digital Advertising 8:13
  • The Benefits of Digital Advertising 11:32
  • The Challenges of Digital Advertising 7:45
  • How to Grow Media Impact 4:47
  • Ad Channel Overview 10:33
  • Ad Formats 3:08
  • Steps to Building an Ad Plan 4:36
  • What Do You Want? 6:35
  • Who Do You Want 5:34
  • Overview of Facebook Ads 8:52
  • Overview of Search Ads 3:29
  • Overview of Display Ads 5:26
  • Overview of Video Ad 2:04
  • Social Media Strategy Introduction 11:33
  • Why Should I Participate in Social Media? 11:44
  • Why Businesses Use Social Media 5:50
  • How Different Businesses Use Social Media 10:36
  • Social Media Trends 18:47
  • The Importance of a Social Media Strategy 16:51
  • Building a Social Media Strategy 5:50

Top-rated Reviews

BONUS Tools To Get You Started!

Digital Marketing Tool Reviews ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

Exclusive Tool Discounts (Up to $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

High-Impact BONUS Training ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

All Access Pass Monthly Subscription

Enroll in Digital Marketing 101 for $197 or unlock our entire training library with the All Access Pass.

 

Get access to ALL our online training courses and certifications for $97/month.

  • Access to ALL courses and certifications
  • Monthly Digital Marketing News Updates
  • Live Q&A sessions
  • 1:1 Office Hours to get answers and advice
  • Private Facebook group membership
  • Cancel any time, no questions asked
Start My Free 5-Day Trial

Digital Marketing 101 Training Course

$197 course

All Access Pass
Monthly Subscription

$97/month

Digital Marketing 101
Template, Checklist and QuickStart Downloads
BONUS: Digital Tool Reviews
BONUS: High-Impact Training
Digital Tool Discounts
Access to ALL training courses
Access to ALL certifications
1:1 Office Calls with our Trainers
Monthly Digital News Updates
Member Q&A Sessions
Expert Interviews
Private Facebook Group
Launch Yourself! Personal Branding Certification
Launchest – Your Social Media Business in a Box
Length of access 1 Year Monthly Subscription
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Frequently Asked Questions

When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

Yes. You will receive a digital certificate of completion for this course.

Courses are updated regularly as new features and functionality impact best practices and strategies.

 

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

Yes. There are no contracts with the All Access Pass. You can cancel any time, no questions asked.

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