Social Media Strategy

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  • 4+ hours with 40 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts
Register NOW! $197

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What You’ll Learn:

In Social Media Strategy, you will be guided through building a strategic social media marketing plan based on eight steps. This Social Media Strategy Course will provide you with the knowledge and tools necessary to build a consistent and deliberate process for your social media strategy.

Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.

  • Understand the impact of clear social media strategy and trends that matter
  • Determine defined marketing goals, target audience, and content strategy
  • Learn about which platforms are the best fit for your business
  • Launch your social media presence and prioritize your efforts for impact
  • Set Key Performance Indicators (KPIs) to track and measure your success
Register NOW! $197

Watch A Sample Social Media Strategy Lesson:

Resources To Turn Learning Into Action

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Social Media Plan – One-page Summary
  • Social Media Priorities – Plus Steps to Getting Started
  • Choosing Media Strategy Checklist
  • Choosing the Right Social Media Platform for Your Business
  • Social Media Efficiency – Maximize Your Efforts
  • Launching Your Online Presence Checklist
  • Online Reviews Playbook – A Clear Strategy to Get and Manage Reviews
  • Adding Captions to Your Videos Cheat Sheet
  • Social Media Content Ideas Cheat Sheet
  • Organizational Structure – Building an Org Chart for Your Digital Team

Social Media Strategy Course Outline

With over 40 videos, get the exact information you need when you need it.

  • Social Media Strategy Introduction 11:33
  • Why Should I Participate in Social Media? 11:44
  • Why Businesses Use Social Media 5:50
  • How Different Businesses Use Social Media 10:36
  • Social Media Trends 18:47
  • The Importance of a Social Media Strategy 16:51
  • Building a Social Media Strategy 5:50
  • Building a Social Media Strategy – Listening 2:11
  • Where to Listen 14:11
  • Using Google as a Listening Tool – Google Search and Google Trends 5:03
  • Using Google as a Listening Tool – Google Adwords 2:10
  • Where to Listen – Niche Sites and Discussion Forums 2:47
  • Developing Insights 2:38
  • Defining Your Marketing Goals 5:42
  • Defining Your Target Audience 5:19
  • Deeper Targeting – Building Personas 5:01
  • Creating Great Content – Introduction 2:41
  • Creating Great Content – The Importance of Setting Your Content Strategy 1:51
  • Creating Great Content – Building a Successful Content Plan 7:25
  • Creating Great Content – What is the Right Content Mix? 2:14
  • Creating Great Content – Content Mix Case Studies 13:46
  • Creating Great Content – Content Mix Per Channel 8:04
  • Creating Great Content – What Does Great Content Look Like? 8:29
  • Creating Great Content – Be Visual 3:20
  • Creating Great Content – Storytelling 1:28
  • Creating Great Content – Be Valuable and Helpful 2:45
  • Creating Great Content – Be Creative 3:30
  • Creating Great Content – Behind the Scenes 1:49
  • Creating Great Content – How Often Should I Post? 6:37
  • Tools – Overview 18:00
  • Which Networks Should I Use? 4:35
  • Implementation – Building and Growing Your Presence 13:10
  • Implementation – Prioritizing Your Efforts 8:11
  • Track and Measure – Introduction 2:36
  • Track and Measure – Key Performance Indicators (KPIs) 6:16
  • Track and Measure – Setting Your KPIs 4:28
  • Track and Measure – Setting Benchmarks 9:17
  • Track and Measure – Using Analytics to Adapt Your Plan 4:01
  • Setting Up Your Social Media Workflow 6:27

Top-rated Reviews


Digital Marketing Tool Reviews ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

Exclusive Tool Discounts (Up to $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.


High-Impact BONUS Training ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!


All Access Pass Monthly Subscription

Enroll in Social Media Strategy for $197 or unlock our entire training library with the All Access Pass.


Get access to ALL our online courses for $97/month.

  • Access to ALL courses
  • Monthly Digital Marketing News Updates
  • Live Q&A sessions
  • 1:1 Office Hours to get answers and advice
  • Private Facebook group membership
  • Cancel any time, no questions asked
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Social Media Strategy
Training Course

$197 course

All Access Pass
Monthly Subscription


Social Media Strategy
Template, Checklist and QuickStart Downloads
BONUS: Digital Tool Reviews
BONUS: High-Impact Training
Digital Tool Discounts
Access to ALL training courses
1:1 Office Calls with our Trainers
Monthly Digital News Updates
Member Q&A Sessions
Expert Interviews
Private Facebook Group
Length of access 1 Year Monthly Subscription
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Frequently Asked Questions

When you buy one course, you get access to that course for one year for a one-time fee. The All Access Pass is a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

Yes. You will receive a digital certificate of completion for this course.

Courses are updated regularly as new features and functionality impact best practices and strategies. 

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

Yes. There are no contracts with the All Access Pass. You can cancel any time online, no questions asked.

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