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Generative AI: Creating Custom AI Writers and Evaluators
- Level: Advanced
- Length: 60 minutes
- Krista Neher
Learn how to create custom AI content writers and evaluators to generate high-quality content faster. This advanced course gives you the exact steps to build AI tools that match your brand voice, formatting, and tone. Discover how to craft detailed instructions, optimize outputs, and improve content consistency. You’ll learn best practices and tips to get more from generative AI—whether you’re scaling branded content or improving quality with AI evaluators. At the end of the course, you’ll be able to confidently create and use custom AI writers and evaluators to streamline your workflow and elevate your content.
This course is perfect for marketers, content creators, AI enthusiasts, and business professionals who want to create high-performing AI writers and evaluators.
- Create branded AI writers that match your tone, style, and formatting exactly.
- Get a proven step-by-step method to build and refine custom AI content tools.
- Learn when (and when not) to build a custom AI writer or evaluator.
- Build AI evaluators that check, refine, and rate your content quality.
- Use real-world use cases and examples to build useful AI tools.
- Get expert tips to improve output consistency, creativity, and effectiveness.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> AI Use Case Canvas Template
-> AI Use Canvas Planner
-> Custom AI Quickstart Guide
-> Defining Inputs for Custom AI Best Practices
One of the top applications of AI is for writing and content creation. You can create your own custom AI content writers that are trained to write in your brand style, match your formatting, or evaluate your content. In this course, you’ll learn exactly how to create customized AI content writers and evaluators. Learn the strategies, steps, tips, and best practices to create high-quality, consistent content faster.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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Generative AI: Creating Custom AI Writers and Evaluators Course Outline
- How a custom AI can help create and refine content
- Why custom AIs improve content
- How a custom AI writer or evaluator works
- The benefits of a custom AI writer or evaluator
- Examples of how and why to use a custom AI
- When it may be a good idea to create a custom AI writer or evaluator
- The factors to consider when building a custom AI writer
- The different types of custom AIs you can create
- How a custom AI can work across different stages of the writing process
- The steps to creating a custom AI writer or evaluator
- How to apply the steps to improve the results from your AI
- Tips of what to include to create a strong custom AI
- How using examples, writing clear instructions, providing input instructions, and including a quality check increase the quality of your outputs
- How to apply best practices to create an AI brand writer
- How a strong AI writer easily scales
- How to use AI writers to increase consistency in very specific use cases
- How a specific AI content creator can make best practices more accessible to a team
- What a content evaluator is
- How evaluators increase content consistency and quality
- When to create a content evaluator
- Why refinement is important in building a content writer
- Tips and best practices to systematically refine your custom AI writer
Course Description
Generative AI: Creating Custom AI Writers and Evaluators is an advanced course that teaches you how to create and use AI tools tailored to your brand and content goals. One of the top applications of AI is content generation, and building your own AI writers and evaluators gives you greater control, consistency, and scalability.
The course starts with an overview of custom content AIs—what they are, how they work, and why they’re valuable. You’ll discover how customized writers and evaluators can improve content quality, boost consistency, and save time in your workflow. Learn the differences between using general AI tools and creating your own tailored versions for better performance.
Next, explore the benefits and use cases of custom AIs. See exactly when creating a custom writer or evaluator makes sense, and how to identify opportunities across your content process. You’ll learn how different AI types can support different writing stages, from idea generation to final review.
You’ll get a step-by-step framework to create your own custom AI tools. Learn what to include in your prompts, how to give clear instructions, and how to improve results with input guidelines and quality checks. Discover how to include brand voice, formatting rules, and example content for better output.
Watch real-world examples of building a brand writer or a specific content creator for a use case like social posts, blogs, or ads. You’ll see how specificity improves results and how these tools make content creation faster and more consistent across your team.
Then, you’ll build AI content evaluators. These tools help you rate and review content for tone, accuracy, structure, and effectiveness. Evaluators help ensure quality and make editing easier by providing objective feedback.
Finally, you’ll learn how to refine and improve your AI tools over time. Discover expert tips to make your prompts stronger, test outputs, and continuously improve the quality and relevance of your custom AI content writers and evaluators.
This interactive course includes the AI Use Case Canvas Template, AI Use Canvas Planner, Custom AI Quickstart Guide, and Defining Inputs for Custom AI Best Practices to help you implement your learning. You’ll also get live demonstrations, downloadable resources, interactive activities, and real-world examples to bring the training to life.
At the end of this course, you’ll have the skills and tools to build custom AI writers and evaluators that align with your brand, scale your efforts, and deliver better content, faster.
Learning Objectives
- Articulate what a custom content AI is and the benefits of creating one.
- Determine when to build a custom AI writer based on set criteria.
- Apply the types of content AIs to your workflow.
- Use the steps to build a custom AI.
- Include specific, detailed directions in your custom content AI.
- Create specific content writers to scale more efficiently.
- Create content evaluators to judge and refine your content.
- Apply best practices and tips to optimize your content writer.
Resources
- AI Use Case Canvas Template
- AI Use Canvas Planner
- Custom AI Quickstart Guide
- Defining Inputs for Custom AI Best Practices
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

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