Boot Camp Digital Blog

• Krista Neher

Summary What Should You Learn in an AI Certification? Evaluate two buckets: what it teaches, and how it teaches it. Is the Topic Covered Comprehensively? A 5-minute video on a topic isn’t training. Check the depth, the breadth, and the learning path. Is the Content Practical, Not Theoretical? Talking the talk isn’t the same as […]

• Krista Neher

Summary What Should You Look for in an AI Certification? Go beyond cost and length. Here are 6 things that actually determine whether a certification is worth your time. Does It Prioritize Practice Over Theory? Being able to talk about AI isn’t the same as being able to use it. Look for practical training from […]

• Krista Neher

Summary Do You Need Technical Experience for an AI Certification? No. Unless you specifically want a technical AI certification for coding or building AI systems. What’s the Difference Between Using AI and Building AI? Using AI in your daily work is a completely different skill than coding it. Most professionals only need the first one. […]

• Krista Neher

Summary of what’s covered: What’s the Real Difference Between Chat and a Coworker? Chat helps you do the work. A coworker actually does the work for you. Here’s why that distinction should shape how you use both. Three Things a Coworker Can Do That Chat Can’t Coworkers can touch your files directly, run multi-step tasks […]

• Krista Neher

If you’ve opened ChatGPT, typed a question, and felt like everyone else already knows something you don’t, you’re not alone. That question, how do you actually use AI in your work instead of just experimenting with it, is the one I hear more than any other after 20 years of teaching digital marketing and technology […]

• Krista Neher

• Krista Neher

Digital Marketing Learning Roadmaps help you build expertise faster by providing curated learning paths that guide you through the right courses in the right order. What Digital Marketing Learning Roadmaps Are – Learn how curated learning paths help you build skills in specific digital marketing topics. Why We Created Them – See why structured learning […]

• Krista Neher

What AI Can Do Now: 8 Powerful AI Features Most Businesses Aren’t Using Yet Most people use AI like a search engine. They ask a question, get an answer, and move on. That’s useful. But it barely scratches the surface of what AI can do today. AI has evolved from a simple chatbot into a […]

• Krista Neher

• Krista Neher

Summary Why Strategic AI Use Cases Matter – I have found that the biggest AI results come from building systems and workflows instead of relying on one-off prompts. AI for Content and Visual Creation – I use AI to create on-brand graphics, presentations, videos, voiceovers, FAQs, and content assets faster without sacrificing quality. AI for […]

• Krista Neher

Summary of Content The AI Gap: Tactical vs. StrategicLearn why 75% of organizations fail to see a return on investment from AI and how scattered, ad-hoc usage holds teams back. The 7-Step AI Strategy RoadmapDiscover the exact step-by-step framework we use to align AI initiatives with core business priorities. Prioritizing Use Cases with Find-Fit-FlyUnderstand how […]

• Krista Neher

AI search is changing how people find businesses, compare options, and make decisions — and marketers need to adapt their SEO strategies now. What Is AI Engine Optimization? — AI SEO is about showing up in AI-generated answers, not just traditional search rankings. SEO Is Not Dead — Traditional SEO still matters, but it needs […]