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Social Media Networks: Choosing Where to Play

Krista Neher

Dec 06 2022

There are many social media networks and choosing where to play can be a challenge. There is no single answer for where businesses should start. When choosing which social media networks to participate in, consider the following factors: PEOPLE Be...

Community Management 101 for Businesses

Krista Neher

Nov 29 2022

What are the Goals of Community Management? Community management can take place in several places – on your website, on social networks, on YouTube, on discussion forums, and even in comment sections of articles or news sites. Community management happens...

7 Digital Advertising Trends that Could Change Your Approach

Krista Neher

Nov 22 2022

Digital Advertising Trends You Can't Ignore Digital advertising is still an evolving aspect of digital marketing. While it isn’t new anymore, industry norms, guidelines, and best practices are always emerging. And smart marketers always pay attention to digital advertising trends....

4 eCommerce Options and Finding the Right Fit for Your Business

Krista Neher

Nov 15 2022

eCommerce Options  Ecommerce has opened huge doors for businesses to sell their products online directly to their customers! Billion-dollar businesses are built online offering eCommerce options and sites. When it comes to eCommerce there are four options on how to...

5 Ways Businesses Benefit from Influencer Marketing

Krista Neher

Nov 08 2022

Influencer Marketing Benefits What is Influencer Marketing? Influencer marketing is when businesses partner with people online who have a large following as a way to gain exposure to their audience. Typically a business compensates an “influencer.” In return, the influencer...

November 2022 Digital Marketing News Updates: Reels are the NBT, Elon + Twitter, YouTube Handles

Krista Neher

Nov 04 2022

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session, we cover what matters to marketers and answer questions. We spend hours combing industry news...

The SEO Process in 5 Steps

Krista Neher

Nov 01 2022

The Process of SEO Whether you choose to DIY or hire an SEO company to help, it’s useful to understand the process. SEO can be quite technical, and if this is an important area for your business you may want...

Let’s Get Real About Website Strategy

Krista Neher

Oct 25 2022

Your Website Strategy When it comes to your website (like everything else) – start with strategy! What is it that you want the website to do? Why do people visit your site and what are their expectations? How should your...

Become an Expert on the Social Media Marketing Landscape

Krista Neher

Oct 18 2022

The  Social Media Landscape In the early days of social media, we had a variety of complex graphics to discuss the landscape with hundreds of platforms and now,  it has matured and there are a handful of big players that...

Social Media Ads: How Things Really Work

Krista Neher

Oct 11 2022

Social Media Ads Ads on social media are a type of digital marketing paid advertisement that appears on social media networks. Facebook, Twitter, Instagram, and LinkedIn, have well-established self-service advertising platforms. Social media ads are popular because they are inexpensive...
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