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digital marketing training job based training levels and descriptions

Finding the Right Digital Marketing Training for Your Team: Job Based Training

Krista Neher

Sep 22 2020

Finding the right digital marketing training for your team or organization can be a challenge. We've been training teams for 15 years. What makes our training different is that we've specifically built our training to match job needs. Most trainings...

How to Define Your Digital Marketing Strategy

Krista Neher

Aug 06 2019

There is lots of talk about "strategy" and "digital strategy". After working with hundreds of thousands of marketers and reviewing countless digital marketing plans, it is clear that strategy itself is sometimes a challenging concept. The phrases "we need to...

Top 3 Digital Marketing Questions From Our Latest Boot Camp

Allison Chaney

Aug 01 2019

We just wrapped up another SOLD OUT Boot Camp (I love saying that!) and this class came prepared with loads of great questions. So we decided to share the top three questions, and what this class learned. Q: How do...
George Fiddler

“How Can My Brand Go Viral?” Answered by George Fiddler

Melissa Byers

Jul 19 2019

George Fiddler, Creative Director for ICF Next spoke at the Belize Tourism Board's Digital Marketing Summit on viral posting and how to capitalize on what the internet is obsessed with today. While about 75% of your digital strategy should focus...

What Social Influencer Marketing is NOT

Melissa Byers

Jul 19 2019

At the Belize Tourism Board's Digital Marketing Summit, I had the pleasure of meeting Luis Carranza from Meltwater and hearing him speak about inslurncer marketing. In a market where brands are investing substantially in it, it's only slightly better than...
July 2019 Digital Marketing News Updates

July 2019 Digital Marketing News Updates: Facebook Post Ranking, Pin Stories, LinkedIn Picture Tags

Krista Neher

Jul 15 2019

Our All Access Pass subscribers get first look at the digital marketing news updates each month in a members-only webinar + Q&A session. Want in? Take advantage of our 14-day trial to see if it's a right fit for you!...
digital marketing skills

7 Digital Marketing Skills Every Marketer Needs

Krista Neher

Jul 12 2019

This year 50% of advertising will be in digital - which means that the days of digital being siloed off are coming to an end (or at least they should). While there is technical expertise required to execute many aspects...
digital marketing plan, digital marketing strategy, executing a digital marketing strategy

5 Things to Listen To For Better Digital Marketing Results

Krista Neher

Jul 04 2019

There are 5 things that you can listen for in digital marketing: your brand or company, your competitors, your industry or category, best-in-class executors, and your target audience. #1: Your Brand or Company The first stage of listening is listening...
digital marketing plan, digital marketing strategy, executing a digital marketing strategy

8 Steps for Building and Executing a Strong Digital Marketing Plan

Krista Neher

Jun 27 2019

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan....

5 Social Video Pro Tips for Capturing Attention and Getting Better Results

Melissa Byers

Jun 20 2019

Social video is one of the fastest growing types of media, but the scroll is powerful. Simply posting video doesn't grab attention. You still need to optimize your effort, just like any other type of post.  Joe Busam, Creative Director...
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