Boot Camp Digital Blog

• Krista Neher

Email Marketing Strategy for Businesses In a world distracted by social media and mobile, email is sometimes forgotten as a strategic digital communications channel. It is estimated that by 2025, 376.4 billion emails will be sent each day, yes, DAY! Moreover, email marketing continues to be one of the most effective digital marketing channels for […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! Ready for the hottest […]

• Krista Neher

The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance. You may be able to create a single metric that incorporates all of these, but often it takes two […]

• Krista Neher

All About Email Marketing Frequency, Timing, and Metrics At our live four-day Boot Camps, we dive into email marketing. In every session over the years, we are asked the same questions about email marketing frequency, timing, and metrics. “How often should I send emails?” “What is the best time of day to send my emails?” […]

• Krista Neher

Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% – is this good? Should you be satisfied? What does good look like in digital marketing? […]

• Krista Neher

3 Types of Email Marketing to Grow Your Business In 2020, email marketing revenue was 7.5 billion dollars, and by the end of 2023, it is estimated to reach over 10 billion dollars. With such a high ROI, what are you doing as a business to optimize your email marketing? Here are three types of […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! Ready for the hottest Digital News […]

• Krista Neher

This is probably the single most useful chart we have ever made on social media. This social media cheat sheet covers the best practices for the top social networks and is a great, simple guide to how to get the most out of your social media marketing. Now updated with 2023 data! Be sure to […]

• Krista Neher

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI – Return on Investment – is to graph it out. I like the Investment and Impact Prioritization Model. Even if you don’t have the exact investment or impact […]

• Krista Neher

The Power of Chat: Chatbots Chatbots are emerging as a key way for businesses to use the power of chat to automate business processes or services. Chatbots simulate a human conversation and the relationship-building functionality consumers seek with back-and-forth messages, but they also offer advanced capabilities like artificial intelligence or connecting to other platforms. Businesses […]

• Krista Neher

3 Steps to Effective Email Marketing Email is a popular digital marketing tool because it reaches almost everyone, and it is effective at multiple marketing objectives. Beyond creating a clearly defined strategy and execution plan, there are three main stages to effective email marketing: Collect email addresses Drive opens your emails Generate action Collect Email […]

• Krista Neher

What Makes A Good KPI? KPIs -Key Performance Indicators –  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you use a KPI. A good KPI is a metric that indicates whether your efforts are […]