Boot Camp Digital BLOG

Let’s Get Real About Website Strategy

Krista Neher

Oct 25 2022

Your Website Strategy When it comes to your website (like everything else) – start with strategy! What is it that you want the website to do? Why do people visit your site and what are their expectations? How should your...

Become an Expert on the Social Media Marketing Landscape

Krista Neher

Oct 18 2022

The  Social Media Landscape In the early days of social media, we had a variety of complex graphics to discuss the landscape with hundreds of platforms and now,  it has matured and there are a handful of big players that...

Social Media Ads: How Things Really Work

Krista Neher

Oct 11 2022

Social Media Ads Ads on social media are a type of digital marketing paid advertisement that appears on social media networks. Facebook, Twitter, Instagram, and LinkedIn, have well-established self-service advertising platforms. Social media ads are popular because they are inexpensive...

October 2022 Digital News Updates: IG Creator Portfolios, LinkedIn Focus Inbox, Meta Community Chat

Krista Neher

Oct 07 2022

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news...

Resources That Make You Better at Setting Display Ads

Krista Neher

Oct 04 2022

Display Ads Display ads are ads that appear around content online. For example, if you are reading a news site and see ads around the content, those would be display ads. These are purchased through ad networks and Google is...

How to Get Better Results Out of Your Video Ads

Krista Neher

Sep 20 2022

Video Ads While social media and display ads can have clips as a format, when we talk about this placement we are discussing advertisements that appear before, during, or after a video online. These are usually on YouTube, but can...

The Not-So-New Trends in Social Media Marketing

Krista Neher

Sep 13 2022

Algorithm Driven In Social Media Marketing The first big trend in social media marketing is that now most social networks are algorithm-driven. This means people don’t see the latest posts in their feed. They see the posts that the network...

Social Media Networks: Best Practices for (Almost) Every Industry

Krista Neher

Sep 06 2022

Social Network Best Practices! Social media best practices are different for each network. Below, you’ll find a summary image that shows the best practices for each social network from an implementation standpoint. A few best practices to keep in mind...

4 Steps for Building Your Social Media Presence Online

Krista Neher

Aug 30 2022

Steps to Building Your Social Media Presence When it comes to building your social media presence there are four steps that you should plan for each social network: Profile, People, Post, and Participate. Big Idea: As you build your social...