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May 16 2023
KPIs -Key Performance Indicators – judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you use a KPI. A good KPI is a metric that indicates whether your efforts are achieving your goals. So what makes a good KPI?
Keep in mind, you typically get what you ask for and what you measure.
If I can’t directly measure sales or new clients, I want to track the things that suggest that I am getting sales or new clients. For example, people in my target audience reading my blog and signing up for email indicate that I am driving interested people to my site. Which should then lead to sales and clients over time. This follows the rules above for a good KPI by being specific, measurable, and focusing on quality and quantity.
Check out this FREE Digital Marketing Strategy Toolkit for more ways to prioritize your KPIs for your business!
Set good KPIs that are strongly linked to your business objectives to be sure that you are measuring what matters most.
This is an excerpt of Krista Neher’s best-selling book, “Digital Marketing That Actually Works”. You can find this and more books at Boot Camp Digital
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