Aug 01 2023
Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you build a marketing plan...Jul 25 2023
Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we start learning how to...Jul 18 2023
Regular Reporting: How to Create Impactful Reports Regular reporting is an important part of your digital marketing measurement plan and helps provide data for analytic analysis. Be sure that your report drives the focus towards the KPIs that matter most,...Jul 04 2023
The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance. You may be able...Jun 20 2023
Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% -...Jun 06 2023
Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI - Return on Investment - is to graph it out. I like the...May 16 2023
What Makes A Good KPI? KPIs -Key Performance Indicators - judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you...Jul 28 2020
Our virtual digital marketing boot camp students learned a ton in our recent session! We focused on reputation management, email marketing, digital advertising and Facebook ads, as well as analytics and measurement all in one day, and the questions were...Jun 17 2020
We are VERY excited to share with you the launch of our TikTok Marketing Course. TikTok is a highly addictive platform, and the has taken over as the next big thing in social media. What sets TikTok apart from other...Try FREE for 5 Days!