Category: Analytics

What Makes a Good KPI?

Krista Neher

May 16 2023

What Makes A Good KPI? KPIs -Key Performance Indicators -  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you...

Reputation Management, Email Marketing, Digital Ads and Analytics: Takeaways From Virtual Digital Marketing Boot Camp

Allison Chaney

Jul 28 2020

Our virtual digital marketing boot camp students learned a ton in our recent session! We focused on reputation management, email marketing, digital advertising and Facebook ads, as well as analytics and measurement all in one day, and the questions were...

Announcing Our New TikTok Marketing Course

Allison Chaney

Jun 17 2020

We are VERY excited to share with you the launch of our TikTok Marketing Course. TikTok is a highly addictive platform, and the has taken over as the next big thing in social media. What sets TikTok apart from other...

Announcing Our New Search Ads (PPC Advertising) Training Course

Allison Chaney

Jun 17 2019

We are VERY excited to share with you the launch of our Search Advertising (PPC) Training Course. Search ads, a type of PPC (Pay Per Click) advertising, are an effective way to drive quality traffic to your website that converts...

Announcing Our New Google Analytics Training Course

Allison Chaney

Aug 24 2018

We are VERY excited to share with you the launch of our Google Analytics Training Course. One of the biggest challenges we have today is that we’re overwhelmed with data and we often fall into traps of reporting on useless...