Category: Analytics

How to Reduce AI Risks for Your Business

Krista Neher

Feb 07 2024

How to Reduce AI Risks for Your Business AI is dramatically improving workplace productivity and effectiveness. However, it creates significant risks for organizations. 5 Security Considerations for Generative AI Tool Use Have a security policy in place: Most organizations have...

Announcing Our New Generative Training AI Courses

Krista Neher

Dec 18 2023

We are VERY excited to share the launch of our Generative AI Courses. AI is everywhere and only growing. AI is proven to increase productivity and improve results. Employers and businesses can't afford to miss out. Your business should be...

Building Your Digital Marketing Plan for Success

Krista Neher

Aug 01 2023

Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you build a marketing plan...

Building the Framework for Analytics and Optimization Success

Krista Neher

Jul 25 2023

Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we start learning how to...

Regular Reporting: How to Create Impactful Reports

Krista Neher

Jul 18 2023

Regular Reporting: How to Create Impactful Reports Regular reporting is an important part of your digital marketing measurement plan and helps provide data for analytic analysis. Be sure that your report drives the focus towards the KPIs that matter most,...

The 3 Types of Digital KPIs You Need

Krista Neher

Jul 04 2023

The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance. You may be able...

Best Practice For Setting Benchmarks

Krista Neher

Jun 20 2023

Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% -...

Investment and Impact Prioritization Model to Improve ROI

Krista Neher

Jun 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI - Return on Investment - is to graph it out. I like the...

What Makes a Good KPI?

Krista Neher

May 16 2023

What Makes A Good KPI? KPIs -Key Performance Indicators -  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you...