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Sep 12 2023
The idea of community management is that by engaging in conversations and participating in discussions, you will build relationships with people, and they will have more affinity toward your product or business. This is why businesses aim to grow their community management.
Businesses typically engage in this to grow brand affinity (people like your business more) or grow advocacy (getting people talking about your business).
Additionally, community management can take place in several places – on your website, on social networks, on YouTube, on discussion forums, and even in comments sections of articles or news sites. This happens wherever people talk about you or your industry.
Community management is a longer-term strategy to build a brand or business that is invested in relationships with people.
If you are looking to drive quick or immediate transactions or want to build more awareness with many people, this is probably isn’t your best choice.
Remember, it is about building, encouraging, and participating in discussions online related to your business, product, or industry. It is about relationships. With a strong system, a brand seizes the opportunity to interact with people online in public spaces and has the potential to grow.
This is an excerpt from Krista Neher’s best-selling book, “Digital Marketing That Actually Works.” You can find this and more books at Boot Camp Digital.
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