Category: Digital Marketing

Inbound Marketing: The Connected CRM Strategy

Krista Neher

Apr 04 2023

Inbound Marketing: The Connected CRM Strategy Inbound marketing is a technique for drawing customers to products and services through online content marketing, social media marketing, search engine optimization, and branding. I like to call inbound marketing the Connected CRM strategy...

2023 San Francisco Digital Marketing Workshop Dates Released!

Melissa Byers

Mar 08 2023

2023 SAN FRANCISCO DIGITAL MARKETING WORKSHOP NOW OPEN FOR REGISTRATION! We hate turning people (sometimes teams) away when our trainings sell out. That's why we've cleared our schedules to add a highly-requested 2023 San Francisco Digital Marketing Workshop in September! Intensive,...

4 Ways of Working with Influencers

Krista Neher

Feb 07 2023

4 Ways of Working with Influencers  There are a few different models that businesses use when working with influencers. For brands wanting to run large-scale influencer programs, some agencies specialize in working with them. Simple Quid pro Quo The easiest...

6 Influencer Marketing Pro-Tips

Krista Neher

Jan 31 2023

6 Influencer Marketing Pro-Tips Influencer marketing is an incredibly popular way to influence your target audience, but it can be tricky to execute effectively. After working with thousands of businesses and organizations that use influencers, here are six pro-tips to...

The Two Questions Every Business Should Ask When Building A Brand

Allison Chaney

Apr 20 2021

I just completed a workshop for The Rosie Network, an organization that develops entrepreneurial programs for active-duty, veterans and military spouses. The topic of my conversation with this group of entrepreneurs was branding. I was asked to speak about branding...

Demand for Digital Marketers is out of Balance with Supply

Allison Chaney

Apr 13 2021

There’s no shortage of applicants for digital marketing positions, yet many of them are not able to produce results once hired. This leaves the organization frustrated and the marketer feeling defeated. The problem is a lack of digital marketing skills....

Statistics Show Marketers Lack Skills Needed for Success, Scoring 36% on Digital IQ Quiz

Allison Chaney

Mar 12 2021

Digital Marketing Skills Research Report: Digital IQ Quiz Results We surveyed over 2000 people to test their digital knowledge and compiled the data that highlights the top skills that digital marketers need to improve on most. Our report also includes...

Do I need a Digital Marketing Certification?

Krista Neher

Feb 25 2021

As a digital marketing certification company, you may expect our answer to be YES. But the truth is, it depends. Certification isn't right for everyone. There are advantages, but that doesn't mean that everyone needs one. Whether or not you...

How to become a digital marketer with no experience

Allison Chaney

Feb 02 2021

Digital marketing is an exciting career and digital marketers are in high demand. Every business needs it to be successful. Important messages can be amplified with digital strategies and tools. If you have digital marketing skills, a world of opportunities...