Category: Digital Marketing

2024 Digital Marketing Workshop Dates Released!

Krista Neher

Oct 27 2023

2024 Digital Marketing Workshop Dates Released- Register Today! Whether you are a seasoned professional or a new entrepreneur, harnessing the power of digital marketing is no longer an advantage, it is a necessity! Jumpstart your digital marketing skills with an...

What Is Conversational Marketing?

Krista Neher

Sep 05 2023

What Is Conversational Marketing? Conversational marketing focuses on driving conversations or harnessing influencers or partners to promote your business, usually in conversations. Conversational marketing includes several different core digital marketing strategies: Influencer marketing Ratings and reviews Community management Online public...

Mobile-First Over Mobile Optimization

Krista Neher

Aug 29 2023

Mobile-First Over Mobile Optimization When the first iPhone launched in 2007, digital marketers were all about mobile optimization, which means taking your existing desktop-based digital and making it work on mobile. As of 2022, 58% of web traffic is now...

Digital PR Trends for Your Business

Krista Neher

Aug 08 2023

Digital PR Trends For Your Business Public relations (PR) happens everywhere – both online and offline. That being said, there are two areas to consider concerning public relations and digital marketing, presentation and opportunities. Presentation: The first is ensuring that...

Inbound Marketing: The Connected CRM Strategy

Krista Neher

Apr 04 2023

Inbound Marketing: The Connected CRM Strategy Inbound marketing is a technique for drawing customers to products and services through online content marketing, social media marketing, search engine optimization, and branding. I like to call inbound marketing the Connected CRM strategy...

2023 San Francisco Digital Marketing Workshop Dates Released!

Melissa Byers

Mar 08 2023

2023 SAN FRANCISCO DIGITAL MARKETING WORKSHOP NOW OPEN FOR REGISTRATION! We hate turning people (sometimes teams) away when our trainings sell out. That's why we've cleared our schedules to add a highly-requested 2023 San Francisco Digital Marketing Workshop in September! Intensive,...

4 Ways of Working with Influencers

Krista Neher

Feb 07 2023

4 Ways of Working with Influencers  There are a few different models that businesses use when working with influencers. For brands wanting to run large-scale influencer programs, some agencies specialize in working with them. Simple Quid pro Quo The easiest...

6 Influencer Marketing Pro-Tips

Krista Neher

Jan 31 2023

6 Influencer Marketing Pro-Tips Influencer marketing is an incredibly popular way to influence your target audience, but it can be tricky to execute effectively. After working with thousands of businesses and organizations that use influencers, here are six pro-tips to...

The Two Questions Every Business Should Ask When Building A Brand

Allison Chaney

Apr 20 2021

I just completed a workshop for The Rosie Network, an organization that develops entrepreneurial programs for active-duty, veterans and military spouses. The topic of my conversation with this group of entrepreneurs was branding. I was asked to speak about branding...