Category: Digital Marketing

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Digital marketing investment priorities

Prioritizing Digital Marketing Investments: Innovation, ROI, Hygiene

Krista Neher

Sep 15 2020

One of the biggest challenges that businesses have is in prioritizing their digital marketing investments. There is no end to what you could do in digital marketing, the question is what you should do. We consult and train global businesses of all sizes,...
Digital marketing in a recession

Digital Marketing Strategy in a Recession

Krista Neher

Sep 08 2020

Businesses are beginning to tighten their belts as uncertainty is looming. This means that your strategy is more important than ever. You can't afford to waste a penny, and everything you do must be strategically working towards your goal. Focus...

Announcing Our New Video Marketing Course

Allison Chaney

Aug 15 2020

We are SO excited to announce the launch of our Video Marketing Course. Video is the most powerful form of media, because it is visually appealing and highly engaging. It is one of the most effective ways to communicate a...

Boot Camp Digital Announces the Future Digital Marketer Scholarship

Allison Chaney

Aug 26 2019

We are excited to announce that we're offering a $1000 scholarship for students in the US in digital marketing and social media related fields of study. To apply for the scholarship, students are asked to create social media posts to...

The Digital Marketing Landscape and Ecosystem

Allison Chaney

Aug 19 2019

Digital Marketing continues to grow and evolve, but despite the constant "shiny new thing" and "top trends for 20XX" the reality is that the staples of digital marketing, the tried and true ways to grow your business and get results...

The Digital Leadership Skills Gap: What it is and What to do about it

Allison Chaney

Aug 16 2019

A recent study from PWC showed that while most companies claim to be "digital" their investments, behavior, and leadership don't consistently demonstrate that digital is a priority. 64% say their business faces a threat from digital disruption Most lack a...

How to Define Your Digital Marketing Strategy

Krista Neher

Aug 06 2019

There is lots of talk about "strategy" and "digital strategy". After working with hundreds of thousands of marketers and reviewing countless digital marketing plans, it is clear that strategy itself is sometimes a challenging concept. The phrases "we need to...
digital marketing plan, digital marketing strategy, executing a digital marketing strategy

5 Things to Listen To For Better Digital Marketing Results

Krista Neher

Jul 04 2019

There are 5 things that you can listen for in digital marketing: your brand or company, your competitors, your industry or category, best-in-class executors, and your target audience. #1: Your Brand or Company The first stage of listening is listening...
digital marketing best practices

Even the Biggest Brands Get This Wrong

Krista Neher

Jun 20 2019

It’s easy to get distracted by the new and upcoming digital marketing trends, but the reality is that most businesses can drive a bigger impact by more successfully implementing the foundations. When it comes to growing a business with digital...
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