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May 02 2023
Mobile marketing used to be considered a separate channel – similar to an email or a website. Now, over 87% of digital content is consumed via mobile devices. Email, websites, social and ads are all viewed more on mobile devices vs. desktop computers. Here are the mobile marketing best practices you should be following.
Mobile advertising spending will reach nearly $413 billion by 2024 (Statista). As a result, mobile optimization is now a part of any digital strategy or channel execution.
However, we are switching from mobile optimization – where we create for desktop and optimize for mobile – to the mobile-first design. We see this in video marketing, website marketing, and app development as most are designed for mobile-first now.
Mobile apps continue to be a way for businesses to offer relevant services to their customers.
Apps are created for entertainment, socializing, and utility. They provide a customer relationship building experience, however, can range in costs and business need to evaluate where to fall in the variety of offerings available.
Messaging through platforms like Facebook Messenger and WhatsApp is outgrowing social networks and represents huge opportunities for marketers. Chatbots and AI (artificial intelligence) are transforming how businesses can communicate with their customers on mobile.
Regardless of how you proceed in mobile marketing, be sure to start with the customer and their experience vs. starting with the technology. Marketers sometimes get excited about new technology even though they don’t have a strong value proposition for their customers or audience. This leads to money invested with little to no return.
Start with the consumer value proposition:
Taken from Krista Neher’s best-selling book, “Digital Marketing That Actually Works”. You can find this and more books at Boot Camp Digital
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