Category: General

Investment and Impact Prioritization Model to Improve ROI

Krista Neher

Jun 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI - Return on Investment - is to graph it out. I like the...

The Power of Chat: Chatbots

Krista Neher

May 30 2023

The Power of Chat: Chatbots Chatbots are emerging as a key way for businesses to use the power of chat to automate business processes or services. Chatbots simulate a human conversation and the relationship-building functionality consumers seek with back-and-forth messages,...

3 Steps to Effective Email Marketing

Krista Neher

May 23 2023

3 Steps to Effective Email Marketing Email is a popular digital marketing tool because it reaches almost everyone, and it is effective at multiple marketing objectives. Beyond creating a clearly defined strategy and execution plan, there are three main stages...

What Makes a Good KPI?

Krista Neher

May 16 2023

What Makes A Good KPI? KPIs -Key Performance Indicators -  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you...

4 Steps to Digital Marketing Measurement

Krista Neher

May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital...

May 2023 Digital News Updates – Meta Expands AI, TikTok Host Free Trainings, and More

Krista Neher

May 04 2023

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites...

Mobile Marketing Best Practices You Should Be Following

Krista Neher

May 02 2023

Mobile Marketing Best Practices You Should Be Following Mobile marketing used to be considered a separate channel – similar to an email or a website. Now, over 87% of digital content is consumed via mobile devices. Email, websites, social and...

Follow C.U.R.V.E. for Email Subject Lines That Get Opened

Krista Neher

Apr 18 2023

Follow C.U.R.V.E for Email Subject Lines That Get Opened It doesn’t matter how many emails addresses you have if people don’t open them. When you follow my C.U.R.V.E. model for email subject lines, you will improve your open rate. What...

Top Challenges to Community Management

Krista Neher

Apr 11 2023

Top Challenges to Community Management  Community Management is no easy task. Creating your own community online is a big investment and should be considered carefully. There are two challenges to community management - No Members and Accelerated Growth. Communities With...