Category: General

November 2023 Digital News Updates

Krista Neher

Nov 02 2023

Meta Tests Ads Free, TikTok Launches Biz Portal, and More! Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session...

2024 Digital Marketing Workshop Dates Released!

Krista Neher

Oct 27 2023

2024 Digital Marketing Workshop Dates Released- Register Today! Whether you are a seasoned professional or a new entrepreneur, harnessing the power of digital marketing is no longer an advantage, it is a necessity! Jumpstart your digital marketing skills with an...

October 2023 Digital News Updates – Multiple Facebook Profiles, TikTok Testing Ad-Free Viewing, and More!

Krista Neher

Oct 05 2023

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites...

How Your Business Can Grow Your Community Management

Krista Neher

Sep 12 2023

How Your Business Can Grow Community Management? The idea of community management is that by engaging in conversations and participating in discussions, you will build relationships with people, and they will have more affinity toward your product or business. This...

September 2023 Digital News Updates – Facebook Hits 3B Users and ChatGPT Goes Enterprise

Krista Neher

Sep 08 2023

We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what...

What Is Conversational Marketing?

Krista Neher

Sep 05 2023

What Is Conversational Marketing? Conversational marketing focuses on driving conversations or harnessing influencers or partners to promote your business, usually in conversations. Conversational marketing includes several different core digital marketing strategies: Influencer marketing Ratings and reviews Community management Online public...

Mobile-First Over Mobile Optimization

Krista Neher

Aug 29 2023

Mobile-First Over Mobile Optimization When the first iPhone launched in 2007, digital marketers were all about mobile optimization, which means taking your existing desktop-based digital and making it work on mobile. As of 2022, 58% of web traffic is now...

Focus on Prioritizing Digital Marketing For Big Impact

Krista Neher

Aug 22 2023

Focus on Prioritizing Digital Marketing For Big Impact There are no easy answers to how to focus on prioritizing digital marketing, but there are two models, Hero, Hub, & Hygiene and Investment/Impact that you can use to help prioritize your...

Calculating ROI for Digital Marketing Impact

Krista Neher

Aug 15 2023

Calculating ROI for Digital Marketing Return on Investments  ROI is calculated as ROI = (Return – Investment)/Investment. Seems pretty straightforward, right? There are only two things involved – the return and the investment. The reality is that calculating ROI for...