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video marketing best practices

Video Marketing Best Practices by Channel: Infographic

Allison Chaney

Mar 02 2021

Video is the most powerful way to communicate a message and is part of most successful digital marketing plans. In fact, according to HubSpot, 97% of marketers say that videos help their customers better understand their products.  And, 81% of...

12 Most In-Demand Digital Marketing Skills in 2021

Krista Neher

Jan 23 2021

Marketing is only getting more competitive and with the explosion of digital marketing there is more to know than ever before. Smart marketers stay ahead of the curve by gaining the most in-demand skills quickly. 1. Digital Marketing 101 The...
Digital Marketing Strategy Cheat Sheet

How to create a digital marketing strategy

Allison Chaney

Dec 01 2020

Digital Marketing Strategy Cheat Sheet To be successful with any marketing plan you must start with strategy. Without a strategy, it's like taking a vacation with no destination in mind. If you have no idea where you're going, you're likely...
content calendar template that works

Content Calendar Template That Actually Works

Allison Chaney

Oct 27 2020

As a digital marketing and social media trainer, I get asked all the time "where can I find a content calendar template?" and the last thing people want to hear is "Just Google it. There are literally thousands of examples."...
What is digital fluency

What is Digital Literacy? How do you Build it for Yourself or your Organization?

Krista Neher

Oct 06 2020

LinkedIn recently data based on analyzing job posts that showed that Digital Literacy is one of the top 10 skills that employers are looking for. This isn't just for marketing. It is across all job postings. So what is digital...

Reputation Management, Email Marketing, Digital Ads and Analytics: Takeaways From Virtual Digital Marketing Boot Camp

Allison Chaney

Jul 28 2020

Our virtual digital marketing boot camp students learned a ton in our recent session! We focused on reputation management, email marketing, digital advertising and Facebook ads, as well as analytics and measurement all in one day, and the questions were...
June 2020 Digital Marketing News Updates

June 2020 Digital Marketing News Updates: New E-Commerce Features on Facebook, Instagram, Pinterest, and Google My Business

Krista Neher

Jun 09 2020

All Access Pass holders get a first live look at the digital marketing news updates each month! Want to have early access plus an interactive opportunity to get your questions answered about these updates? Start our free 5-day trial today!...

13 Ways to Improve Your Online E-Learning Experience

Krista Neher

Mar 19 2020

We've offered online digital marketing training for over 10 years (we stared off mailing DVDs to people) and have worked with some of the biggest companies to create powerful online and virtual learning experiences. InventHelp  is the leading platform for...

13 Productivity Tips for Working at Home from a Virtual Company

Krista Neher

Mar 13 2020

We've been a virtual company for 4 years with our entire team working from home. This hasn't always been easy, but we've all worked to overcome barriers and grow our productivity. With coronavirus more employees are working from home, so...
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