Search Advertising

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  • 4+ hours with over 40 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts
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What You’ll Learn:

Search ads, which are a type of PPC (Pay Per Click) advertising, are an effective way to get results such as leads, sales, and awareness. In this search advertising course you will learn how to setup and effectively run search ad campaigns to improve your marketing results, including:

Everyone, from beginner to advanced users, will find practical and actionable ways to get results from PPC search ads in this search advertising course.

  • Learn search ads basics and how to start a search ad campaign
  • Determine your business objectives for search ads and the best options
  • How to think strategically when building your campaigns and ads
  • Learn about targeting to get your ads to the right people at the right time.
  • Discover advanced optimization tactics to boost your results
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Watch A Sample Search Advertising Lesson:

Resources To Turn Learning Into Action

We're invested in your success. This Search Advertising course includes an extensive set of downloads to implement what you learn.

  • Digital Advertising Strategy – The OCTO Model
  • Digital Advertising Quick-Start Guide
  • Google Ads Quick-Start Guide
  • Campaign Analysis Checklist – Your Ads Are Failing. What Do You Do?
  • Search Ads and Landing Pages Checklist
  • Online Advertising Glossary Cheat Sheet

Search Advertising Course Outline

With over 40 videos, get the exact information you need when you need it.

  • What are Search Ads? 4:25
  • Why are Search Ads Important? 8:52
  • Where to Buy Search Ads 1:00
  • Understanding Bidding 2:00
  • How Search Ads are Ranked 1:35
  • What Affects Quality Score? 4:56
  • Steps to Building Search Ads 3:24
  • Search Ads Goals 1:30
  • Search Ads Strategy 4:55
  • Search Ads Bidding Strategies 7:02
  • Search Ads Campaign Structure 10:47
  • How to Choose Objectives in Google and Bing Ads 2:40
  • Understanding Conversions 7:46
  • Anatomy of a Search Ad 4:13
  • Setting Up Ad Extensions 5:21
  • Ad Extensions Explained 7:43
  • Dynamic Keyword Insertion 5:58
  • How to Build Great Search Ads 3:30
  • Landing Pages 8:34
  • NOINDEX Landing Pages 7:12
  • Trademark Usage in Search Ads 7:21
  • Search Ads Targeting 1:35
  • Search Ads Targeting – Explicit vs. Implicit Search 2:43
  • Keyword Targeting 2:39
  • Keyword Match Types 12:28
  • Negative Keywords 5:20
  • Keywords: Create Seed List 5:41
  • Keywords: Research 8:11
  • Keywords: Refine 2:49
  • Keywords: Identify Keyword Targets 9:06
  • Align Keywords with Search Intent 6:07
  • Targeting by Demographic 5:32
  • Targeting by Location 6:06
  • Targeting by Interest 2:54
  • Retargeting or Remarketing Ads 6:55
  • Search Ads Optimization 4:49
  • Search Ads Metrics 7:39
  • Implement Tracking for Search Ads 5:27
  • Bid & Budget Optimization 9:54
  • How Much Should You Spend on Search Ads? 3:41
  • Keyword Optimization 13:33
  • Ad Optimization 12:03
  • Ad Scheduling 5:52
  • Click Fraud 7:27
  • Import Google Ads Campaigns into Bing Ads 5:16

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All Access Pass Monthly Subscription

Enroll in Search Advertising for $197 or unlock our entire training library with the All Access Pass.


Get access to ALL our online courses for $97/month.

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Search Advertising
Training Course

$197 course

All Access Pass
Monthly Subscription


Search Advertising
Template, Checklist and QuickStart Downloads
BONUS: Digital Tool Reviews
BONUS: High-Impact Training
Digital Tool Discounts
Access to ALL training courses
1:1 Office Calls with our Trainers
Monthly Digital News Updates
Member Q&A Sessions
Expert Interviews
Private Facebook Group
Length of access 1 Year Monthly Subscription
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Frequently Asked Questions

When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

Yes. You will receive a digital certificate of completion for this course.

Courses are updated regularly as new features and functionality impact best practices and strategies. 

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

Yes. There are no contracts with the All Access Pass. You can cancel any time online, no questions asked.

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