Social Media Marketing Master Certification Course

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  • Industry-recognized and accredited
  • 42+ hours of training with over 300 videos
  • Access to courses and updates for 1 year
  • Downloadable templates, checklists, and tip sheets
  • 1:1 Office hours with an instructor
  • Monthly Q&A call and updates
  • Private Facebook group membership
  • New content posted weekly
  • Bonus: Digital Tool Reviews ($97)
  • Bonus: High Impact Training ($97)
  • Bonus: Over $1400 in partner tool discounts
Register Now $997

Get this plus access to ALL our training courses and certifications.

All Access Pass (5-DAY FREE TRIAL)

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Hired By Leading Companies Including

Social Media Marketing Master Certification
At Your Pace

42 Hours of Expert-led
Video Training

Step-by-step beginner to advanced content with live examples, case studies, tips, and downloads to accelerate your results.

1-2-3-4 Steps
To Certification

Get training, pass the exam, submit your planner, and display your credentials! In as short as a weekend or take up to a year.

1:1 Office Hours
With an Instructor

Get answers and advice 1:1 from an experienced instructor. It’s like having a consultant on-demand to support you.

Watch A Sample Social Media Marketing
Master Certification Lesson:

This Certification Will Help You:

  • Get better results faster from your social media marketing
  • Grow your credentials and credibility with demonstrable skills
  • Improve your career opportunities with the most in-demand skills
  • Accelerate your success professionally and the results you drive

 

97% of businesses are active on social media, only 20% are seeing actual results. Your social media expertise can help produce the results that every business deserves.

10+ Years of Rave Reviews

What’s Included In Your Social Media Marketing
Master Certification

Your Social Media Marketing Certification includes FULL ACCESS for ONE YEAR to these eight master classes (including updates):

Social Media Strategy

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Facebook Marketing

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Facebook Addvertising

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Instagram Marketing

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Twitter Marketing

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Linkedin Marketing

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Pinterest Marketing

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Blogging

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Taught by leading digital marketing experts, join Boot Camp Digital CEO, Krista Neher, and digital marketing pioneer, Allison Chaney as they detail proven strategies with a combined 30+ years experience in social media and digital marketing.


Boot Camp Digital is an industry-recognized leader (15+ years) in digital marketing and social media training. This certification is accredited and recognized by OMCP and CPD – global leaders in certification. Upon the completion of your training, you will receive your certificate and a professional endorsement for your LinkedIn profile.

Our practical social media marketing certification gives you beginner to advanced content including strategies, tactics and pro-tips. Our video-based training includes:

  • Content organized in four levels: Essentials, Strategy, Management and Mastery to cover all knowledge and experience levels.
  • Engaging videos packed with real examples and demos.
  • Short video trainings (3 – 15 minutes) gets you exactly what you need when you need it.
  • Easy to navigate and skip to the most relevant content for you.
  • Over 40 hours of Master Classes, packed full of insightful information to make sure you get the most out of your social media strategy.
  • Bonus content and FAQs to keep you ahead of the curve.
  • Cross-platform (Mac and PC) and can be viewed on your laptop, tablet, or phone.


We are committed to your success so we provide templates, resources, downloads, checklists, and tip sheets to make implementation easy and actionable.

Your certification includes weekly 1:1 office hours with a highly-qualified trainer. This is like having your own personal coach or consultant (worth thousands of dollars) included in your registration.

Get the latest digital news updates, case studies, high-impact advanced trainings, bonus materials and more delivered to your inbox each week. You’ll also get access to our private Facebook group to connect and ask questions.

Take your social media marketing expertise to the next level with our industry-recognized Social Media Marketing Master Certification!

Register Now $997

Get this plus access to ALL our training courses and certifications.

All Access Pass (5-Day Free Trial)

Registering 5 or more? Contact us for a group rate [email protected] or 513-223-3878

Social Media Certification Outline

Over 42 hours of Master Classes, packed with information that focuses on getting the most impact out of your social media.

Build a strategic social media marketing plan based on eight steps.

  • Social Media Strategy Introduction 11:33
  • Why Should I Participate in Social Media? 11:44
  • Why Businesses Use Social Media 5:50
  • How Different Businesses Use Social Media 10:36
  • Social Media Trends 18:47
  • The Importance of a Social Media Strategy 16:51
  • Building a Social Media Strategy 5:50
  • Building a Social Media Strategy – Listening 2:11
  • Where to Listen 14:11
  • Using Google as a Listening Tool – Google Search and Google Trends 5:03
  • Using Google as a Listening Tool – Google Adwords 2:10
  • Where to Listen – Niche Sites and Discussion Forums 2:47
  • Developing Insights 2:38
  • Defining Your Marketing Goals 5:42
  • Defining Your Target Audience 5:19
  • Deeper Targeting – Building Personas 5:01
  • Creating Great Content – Introduction 2:41
  • Creating Great Content – The Importance of Setting Your Content Strategy 1:51
  • Creating Great Content – Building a Successful Content Plan 7:25
  • Creating Great Content – What is the Right Content Mix? 2:14
  • Creating Great Content – Content Mix Case Studies 13:46
  • Creating Great Content – Content Mix Per Channel 8:04
  • Creating Great Content – What Does Great Content Look Like? 8:29
  • Creating Great Content – Be Visual 3:20
  • Creating Great Content – Storytelling 1:28
  • Creating Great Content – Be Valuable and Helpful 2:45
  • Creating Great Content – Be Creative 3:30
  • Creating Great Content – Behind the Scenes 1:49
  • Creating Great Content – How Often Should I Post? 6:37
  • Tools – Overview 18:00
  • Which Networks Should I Use? 4:35
  • Implementation – Building and Growing Your Presence 13:10
  • Implementation – Prioritizing Your Efforts 8:11
  • Track and Measure – Introduction 2:36
  • Track and Measure – Key Performance Indicators (KPIs) 6:16
  • Track and Measure – Setting Your KPIs 4:28
  • Track and Measure – Setting Benchmarks 9:17
  • Track and Measure – Using Analytics to Adapt Your Plan 4:01
  • Setting Up Your Social Media Workflow 6:27

Learn everything you need to grow your business on Facebook.

  • Facebook Introduction 2:24
  • What Is Facebook? 2:21
  • Facebook Overview of Features and Functions 8:00
  • Why Do People Use Facebook? 1:43
  • Why Do Businesses Use Facebook? 2:23
  • Facebook Business Page Overview 13:56
  • How Businesses Are Using Facebook 4:09
  • Business Page Visibility Within Your Newsfeed 5:46
  • How Customers Engage With Your Business Page 2:14
  • The Social Media Strategic Planning Process 2:58
  • The Importance Of Definingy Your Facebook Strategy – The Purchase Path 12:29
  • The Importance Of Defining Your Facebook Strategy – Knowing The Facebook Audinece 5:02
  • Your Facebook Strategy – Listening 6:17
  • Determining Your Content Strategy 9:38
  • Best Practices For Posting Content 8:31
  • How Frequently Should I Post? 7:29
  • Optimizing Your Content 3:09
  • Overview of Facebook Insights 12:15
  • Evaluating The Success Of Your Facebook Pages 2:37
  • Optimizing Your Strategy 3:49
  • Using Groups To Connect With Your Audience 1:54
  • Using Messenger In Your Strategy 2:12
  • Using Facebook Live Video 2:44
  • Creating Events on Facebook 2:28
  • Facebook Business Manager 3:45
  • Introduction to Facebook Ads 2:14
  • Overview of Facebook Ads 19:30
  • Understanding Facebook’s Ad Structure 2:50
  • Facebook Strategy – Using OCTO 1:57
  • Setting Up Your Facebook Page – Introduction 3:16
  • Setting Up Your Facebook Page – Do I Need
    A Personal Account? 1:18
  • Setting Up Your Facebook Page – Creating Your Page 10:09
  • Setting Up Your Facebook Page – Page Settings 11:45
  • Setting Up Your Facebook Page – Edit Your Layout 3:48
  • Setting Up Your Facebook Page – Adding Tabs 1:42
  • Setting Up Your Facebook Page – Assigning Page Roles 2:59
  • Setting Up Your Facebook Page – Best Practices For Profile and Cover Images 3:52
  • Setting Up Your Facebook Page – Best Practices For Name and Username 2:42
  • Getting The Most From Messenger 6:03
  • The Power of Events 4:54
  • Facebook Groups Versus Pages 5:07
  • Promoting Your Facebook Page – Introduction 3:39
  • Promoting Your Facebook Page – Growing Likes 11:09
  • Posting Content – Texts Posts 5:05
  • Posting Content – Photo And Video Posts 3:23
  • Posting Content – Avertising Your Business 2:25
  • Posting Content – Create An Offer 1:24
  • Posting Content – Live Video 4:31
  • Posting Content – Get Messages 1:26
  • Posting Content – Get Phone Calls 1:35
  • Posting Content – Publish A Job 2:28
  • Posting Content – Help People Find Your Business 1:31
  • Posting Content – Create An Event 1:22
  • Posting Content – Write A Note 2:13
  • Posting Content – How Often Should I Be Posting 5:19
  • Communication Mgmt & Moderation Strategy 4:47
  • Defining Your Workflow – How and When to Post and Respond 8:10
  • Using Automation Tools 4:43
  • Optimizing Content For Facebook 3:34
  • Best Practices For Facebook Posts 8:36
  • Best Practices For Using Images 7:49
  • Best Practices For Using Video 7:50
  • Case Study: Optimizing Your Reach – Miller Ferry 7:28
  • Case Study: Optimizing Your Reach – Great Parks of Hamilton County 5:52
  • Case Study: Video Cover – US Figure Skating 1:26
  • Optimizing Content – The 5-Minute Rule 3:11
  • Facebook Live Demo 5:44
  • Advanced Facebook Insights 15:14
  • Advanced Facebook Insights – People Section 4:03
  • AdvacedFacebook Insights – Using AdBuilder to Learn About Your Audience 9:00
  • Facebook Page Management – Publishing Tools 3:47
  • Facebook Page Management – Messages 1:59
  • Facebook Page Management – Notifications 1:10
  • Facebook Page Management – Event Features and Functions 5:09
  • Incorporating Holidays and Pop Culture References Into Posts 3:11
  • Can I Merge Facebook Pages? 2:23
  • Can I Turn Off Reveiws for My Page? 2:17
  • Can I Manage More Than One Page? 0:38
  • Do I Need A Personal Account to Manage a Business Page? 2:36
  • What is the Difference Between a Profile and a Page? 2:31
  • How Can I Add Captioning to a Video? 2:14
  • What is the Best Time of Day to Post? 2:50
  • What is the Reach and How is it Different Than Impressions? 2:04
  • Should I Use Hashtags? 7:50
  • Short vs. Long Posts 2:48
  • What is the Best Image Size For My Post? 3:09
  • Should I Incorporate My Logo Into My Posts? 3:05
  • Should I Tag Pages In My Posts? 3:57

Know the potential of Facebook Advertising.

  • Facebook Ads Introduction 1:02
  • Why are Facebook Ads so Powerful 4:27
  • Organic Reach is Dead 2:30
  • Ad Strategy – Utilizing “OCTO” 2:48
  • “OCTO” – Step One: Objectives 2:36
  • “OCTO” – Step Two: Content 2:26
  • “OCTO” – Step Three: Targeting 4:10
  • “OCTO” – Step Four: Optimization 2:35
  • “OCTO” – Be Deliberate 2:18
  • How Much Do Facebook Ads Cost 6:29
  • What Types of Businesses Run Facebook Ads 2:17
  • Buying Facebook Ads 5:34
  • Setting Your Facebook Ad Strategy 6:16
  • Choosing Your Marketing Objectives 13:09
  • Ad Targeting: Custom Audiences 6:39
  • Ad Targeting: Look-Alike Audiences 3:24
  • Ad Targeting: Locations and Demographics 2:17
  • Ad Targeting: Detailed Targeting 11:40
  • Ad Targeting: Connections 1:24
  • Creating Great Ad Content 12:47
  • Budget and Scheduling 10:57
  • Determining Your Budget 6:46
  • Determining Your Ad Type 3:14
  • Set Key Performance Indicators (KPIs) 4:55
  • Measuring Your Ad Performance 3:05
  • Analyzing Your Ad Performance 5:45
  • Understanding the Different Ad Types 20:17
  • Understanding Ad Structure 4:33
  • Creating Audiences 2:17
  • Choosing Your Ad Placement 6:16
  • How Facebook Ads Are Purchased 14:19
  • Facebook Ad Pacing 3:58
  • Focusing Your Ad Objectives 3:39
  • The Importance of Analyzing Ad Performance 12:57
  • Taking Your Measurement and Reporting
    Next Level 4:13
  • Analyzing Ad Performance: Your Relevance Score 4:10
    37 – Analyzing Ad Performance: Evaluating the Success
    of Your Ad 3:03
  • Optimizing Facebook Ads vs A/B Testing 4:03
  • Nailing the Facebook Ad Set and Structure
    to Maximize Success 12:09
  • Fixing an Ineffective ad 4:46
  • Content Optimization: Introduction 2:14
  • Why is Content Optimization So Important? 5:01
  • Content Optimization: General Principles 2:00
  • General Principles: Keep it Short 8:26
  • General Principles: Bite-sized Messages 7:29
  • General Principles: Well-organized 7:48
  • General Principles: Grab Attention Early 6:06
  • General Principles: Clear Call to Action 9:22
  • Optimizing Content for Facebook: Introduction 2:33
  • Optimizing Facebook: Anatomy of a Post 2:36
  • Optimizing Facebook: Text 11:36
  • Optimizing Facebook: Images 10:58
  • Optimizing Facebook: Video 7:12
  • Optimizing Facebook: Video Story Arc 7:04
  • Audience Insights 2:49
  • Pro Tip: Growing Page Likes 2:23

Take your Instagram Marketing to the next level!

  • Introduction 2:36
  • What is Instagram 1:59
  • How Instagram Works 4:51
  • Why Do People Use Instagram? 3:46
  • Why Do Businesses Use Instagram? 6:48
  • Connecting & Engaging 3:56
  • What Makes Instagram Special? 1:27
  • Key Demographics – Who Uses Instagram? 3:17
  • What Makes Instargram so Attractive to Businesses? 2:36
  • What Companies Are Sharing 3:40
  • What is the Difference Between a Personal and Business Account? 2:11
  • Features of your Instagram Page 4:36
  • Instagram Mobile Features 1:54
  • Setting Your Business Strategy – Listening 7:29
  • Setting Your Business Strategy – Marketing Strategy & Target Audience 4:34
  • How Users See Your Content – The Instagram Content Algorithm 7:14
  • How Users See Your Content – How Do I Beat the Algorithm 2:32
  • Content Strategy – Quality Over Quantity 1:31
  • Content Strategy – Best Practices 5:49
  • Content Strategy – Your Content Options 7:16
  • Content Strategy – What Makes a Great Post? 13:10
  • How Often Should I Post? 9:16
  • What is the Best Time of Day to Post? 2:35
  • Advertising on Instagram 6:29
  • Introduction to Analytics 4:22
  • Communicating and Interacting Within the Instagram Community 4:23
  • Getting Started on Instagram: Introduction 2:33
  • Getting Started on Instagram: Setting Up A Business Account 6:38
  • Getting Started on Instagram: What Other Businesses Are Doing 2:13
  • Getting Started on Instagram: Should I Choose A Personal or Business Account? 7:35
  • Getting Started on Instagram: How to Grow Followers 8:59
  • Using Community Building to Grow Followers 6:17
  • Hashtags 6:53
  • Hashtag Like A Pro 4:36
  • Misuse of Hashtags 2:59
  • Instagram Analytics 9:45
  • Integrating Influencers 7:28
  • Using Instagram as a Contest Platform and Conversation Driver 2:56
  • Community Management 3:06
  • Increasing Visibility: Adding Tags 2:53
  • Increasing Visibility: Advertising 2:19
  • Defining Your Content Style 4:17
  • Instagram Automation 4:19
  • Automation Workarounds and Risks 4:09
  • “Re-Gramming” – Sharing Other People’s Content 3:45
  • Pro Tip: Making Your Profile More Engaging 2:38
  • Pro Tip: Well-Performing Photos – Photos That Convey Emotion 3:10
  • Pro Tip: 5 Types of Photos to Drive Engagement 7:45
  • Case Study: Pure Michigan 5:48
  • Case Study: Buffer 2:56
  • Case Study: Optimizing Your Photos 4:42
  • Case Study: Koyal Wholesale 3:07
  • How Do I Find and Save Great Content? 1:38
  • Can I Un-tag Photos of Me? 1:24
  • Can I Add Line Breaks to My Captions? 1:25
  • Can I Manage Tagged Photos of Me? 1:25
  • Can I Add Links to My Posts? 2:09
  • Can I Manage Multiple Accounts? 0:51
  • Can I Manage Comments Automatically? 1:11

Learn how to set up a Twitter business strategy to get the results you want.

  • Intro 1:57
  • Twitter as a Business Tool 1:04
  • What is Twitter 3:11
  • Why Do People Use Twitter 6:46
  • Why Do Businesses Use Twitter 5:31
  • Twitter Overview 5:34
  • Features & Functions 10:25
  • Business Features & Functions 2:52
  • Connecting & Engaging 3:32
  • Twitter Business Strategy – Pros and Cons 3:41
  • Using Twitter In Your Business Strategy 12:10
  • Business Strategy Overview 3:29
  • Business Strategy: Listen 8:02
  • Business Strategy: Creating Your Plan 3:28
  • Business Strategy: Setting Your Content Strategy 3:32
  • Business Strategy: Implementation 3:53
  • How Often Should I Post 2:26
  • Content Best Practices 8:25
  • Business Strategy: Case Studies 14:25
  • Twitter Analytics Overview 4:39
  • 6 Steps to Successfully Managing Your Twitter Account 3:24
  • Setting Up Your Profile 11:34
  • Managing Your Account Settings 9:17
  • Getting to Know Twitter – Basic Functionality & Features 5:49
  • Getting to Know Twitter – Timeline 4:24
  • Getting to Know Twitter – Elements of a Tweet 2:30
  • Getting to Know Twitter – Anatomy of a Tweet 4:10
  • Getting to Know Twitter – The Home Screen 4:08
  • Getting to Know Twitter – Moments 4:31
  • Getting to Know Twitter – Lists 6:43
  • Introduction to Hashtags 4:51
  • How Many Hashtags Should I Use 3:15
  • What Hashtags Should I Use 3:51
  • How Often Do I Need To Tweet 3:13
  • The Importance of Good Content 3:15
  • Promoting Tweets 3:52
  • Do I Need A Lot of Followers 4:28
  • How Do I Grow My Followers 7:28
  • Increasing Your Visibility 5:45
  • Interacting and Engaging 5:00
  • Monitoring and Responding 3:10
  • The Ecosystem Approach for Engagement on Twitter 6:08
  • Mining Twitter for Relevant Contacts and Content 9:05
  • Twitter Advanced Search 4:24
  • Twitter Advanced: Growing Your Following 9:49
  • Twitter Ads: Introduction 3:53
  • Twitter Ads: Overview 6:20
  • Twitter Ads: Campaign, Ad Group, and Creative Structure 6:25
  • Twitter Ads Step 1: Choosing Your Campaign Objectives 7:57
  • Twitter Ads Step 2: Set Up Your Campaign 10:22
  • Using Twitter Analytics to Drive Content 13:33
  • Managing Twitter Workflow 5:45
  • Twitter Automation: Introduction 7:08
  • Twitter Automation: HootSuite 7:18
  • Twitter Automation: Buffer 3:36
  • Twitter Automation: ManageFlitter 3:31
  • FAQ – Should I Have Multiple Twitter Accounts? 4:34
  • Should I Do Facebook or Twitter Ads? 3:02
  • Should I Identify Who Is Responding To Tweets? 2:47
  • What Is The Difference Betwn A DM & A Reply? 1:38
  • What Is The Difference Betwn A Mention & A Reply? 1:26
  • What Are Trends? 1:55
  • Why Some Images Display Differently Than Others? 2:36

Steps to creating and optimizing your personal profile and business page.

  • Intro 3:19
  • Overview 4:23
  • Profile Overview 3:07
  • Profile Picture 9:44
  • Headline 6:18
  • Creating Your Summary 7:29
  • Updating the Sections 2:50
  • Rearranging Your Sections 1:18
  • Background Photo 3:02
  • Posts & Activity 6:36
  • Adding Profile Sections 4:15
  • Your Experience Section 13:56
  • Your Education Section 2:33
  • Skills & Endorsements 10:12
  • Recommendations 6:01
  • Accomplishments 4:04
  • The Following Section 2:29
  • Why We Follow 1:58
  • Optimize Your Profile for Search 4:09
  • Staying Active – Introduction 1:10
  • Staying Active – How Often I Need To Be Active 3:38
  • Staying Active – Sharing Status Updates 7:53
  • Staying Active – Writing Articles 3:53
  • Customizing Your Settings 8:57
  • Using LinkedIn Search 2:45
  • LinkedIn Premium Accounts 6:20
  • Success Plan 3:44
  • Why Is It Important 4:31
  • How To Grow Your Network 2:44
  • Hitting the Magic Number 2:00
  • How to Invite Someone to Connect 2:49
  • Should You Connect With People You Don’t Know? 2:16
  • How to Grow Your Network – Outside of People You Know 3:35
  • Should You Accept Invites From People You Don’t Know? 4:09
  • Who Should You Add to Your Network? 3:22
  • Intro to Company Pages 2:13
  • Why Should Businesses Have a Company Page 4:33
  • Creating a Company Page 2:49
  • Setting Up Your Company Page 4:33
  • The Pros and Cons of Showcase Pages 5:42
  • Status Update Strategy 6:34
  • Analytics 3:31
  • Power Tip – Company Pages 1:30
  • Encouraging People to Follow Your Page 3:34
  • Ads – Introduction 2:26
  • Ads – Getting Started 2:14
  • Ads – AdContent 3:17
  • Ads – AdTargeting 2:53
  • Ads – Ad Budgeting 3:52
  • Ads – Targeting Multiple Audiences 2:54
  • Ads – Ad Analytics 1:40
  • FAQ – Profile Pic? 1:04
  • FAQ – Should I Include Unrelated Work Experience? 1:31
  • FAQ – Politics and Religion on LinkedIn? 1:46
  • FAQ – Should I Be Worried About Discrimination? 2:55
  • FAQ – Should I Include Volunteer Work? 1:46
  • FAQ – Changing Careers? 3:51
  • FAQ – Thanking People for Endorsements & Recos? 1:23
  • FAQ – Can I Request Endorsements & Recos? 2:00
  • FAQ – Can I Simply Copy & Paste My Resume? 1:33

In-depth details on specifically how to use Pinterest for business success.

  • Overview 2:22
  • Introduction 3:07
  • Profile Overview 2:32
  • What Is A Pinterest Board? 2:47
  • What Is A Pin? 5:46
  • Search and Browse 4:46
  • Sharing and Interacting with Pinterest Content 4:38
  • A Pinterest Home Feed 1:20
  • Overview of Pinterest Settings 1:26
  • Why Businesses Use Pinterest 8:43
  • Pinterest Business Account Features 1:58
  • Pinterest Boards in Detail 3:30
  • Introduction to Pinterest Ads 2:52
  • Introduction to Pinterest Analytics 1:36
  • Pinterest Case Study: The Home Depot 5:04
  • Pinterest Case Study: Philadelphia Cream Cheese 3:49
  • Pinterest Case Study: GE 4:06
  • Pinterest Case Study: Boot Camp Digital 3:56
  • Setting Up A Business Pinterest Account 1:42
  • Creating And Optimizing Your Pinterest Account 2:17
  • Optimizing Your Pinterest Profile 4:44
  • Pinterest name vs. UserName 2:54
  • Optimizing Pinterest Boards 7:14
  • What Content to Pin on Pinterest 2:07
  • Pinterest Pinning Frequency 9:19
  • Scheduling Pins 3:26
  • Maximize Your Pinterest Content Strategy 4:01
  • Optimize Your Website to Drive More Traffic
    to Pinterest 13:56
  • Driving People to Pin Your Website Content with
    Social Integration 2:52
  • How to Grow Your Pinterest Followers 10:21
  • Pinterest Case Study: Spark People 6:37
  • Pinterest Advertising Campaign Goals 1:57
  • Pinterest Advertising Overview 2:00
  • Creating and Running Pinterest Ads 11:29
  • Pinterest Analytics Overview 6:32
  • Pinterest Profile Analytics 9:18
  • Pinterest “People You Reach” Analytics 3:46
  • Pinterest Website Analytics 6:46
  • Buyable Pins 2:20
  • Using Rich Pins 4:08
  • Using Pinterest As A Research Tool 10:15
  • Finding Pins From A Website 1:48

Learn how to build a blog for your business or personal brand and reach your audience in all stages of the buying cycle

  • What is Blogging? 6:18
  • Why is Blogging Important? 2:33
  • Why Businesses Have Blogs 9:34
  • Why People Have Blogs 5:26
  • The Benefits of Blogging 7:46
  • Blogs Are Social Media 1:18
  • The Difference Between a Blog and a Website 5:34
  • Blog Glossary 8:04
  • Blogging Strategy Overview 3:19
  • Blogging Trends 9:30
  • What Makes a Good Blog? 10:05
  • Before You Start Blogging 15:24
  • Steps to Blogging 6:37
  • Determine Your Strategy 8:19
  • Blogging Content Strategy – Choosing Theme Topics 8:16
  • Understand Trending Content with BuzzSumo 5:00
  • Setting Up a Blog 5:37
  • Content Planning 2:09
  • How to Build a Content Calendar 2:07
  • Blogging Best Practices 9:42
  • Promoting Your Content 1:29
  • Setting Up Tracking – Why It’s Important 5:47
  • How Tracking is Setup 3:47
  • What Metrics to Track on Your Blog 5:40
  • Create a Catchy Tagline 17:32
  • How to Add a Blog to Your Website 2:46
  • How to Configure Your Blog Address 2:50
  • Blog Design Tips for Adding to Your Website 2:46
  • Creating SEO Friendly URLs 8:52
  • Blog Templates 10:05
  • Setting Up the Blog Sidebar 7:26
  • Making Your Blog Shareable 4:20
  • Blog Post Frequency 8:12
  • Anatomy of a Blog Post 12:33
  • Blog Headlines 4:53
  • Blog Post Length 2:46
  • Power Tip for Long Posts 2:14
  • Blog Calls to Action 5:16
  • Create Blog Posts Using Long Tail Keywords 3:45
  • Creating Beautiful Images with Canva 6:29
  • Using Open Graph Tags 5:17
  • Blog Images Best Practices 7:06
  • Technical Audit: Images 4:48
  • Using Stock Images 9:17
  • Images That Share Well in Social 7:50
  • Promoting Blog Posts 2:45
  • Build a Promotion Plan 5:41
  • Promoting Your Blog Using SEO 17:58
  • Promoting Your Blog Using Social Media 5:31
  • Promoting Your Blog Using Digital Ads 3:00
  • Promoting Your Blog Using Email Marketing 2:42
  • How to Set Up Tracking 9:27
  • What Metrics Are Important 13:28
  • How to Evaluate Success 23:27
  • WordPress Blog Settings 12:34
  • Recommended WordPress Plugins 6:55
  • WordPress Plugin Akismet – Combat Comment Spam 3:46
  • WordPress Plugin Yoast SEO – Optimize Your Blog 17:55
  • WordPress Plugin TinyMCE Advanced – Customize Editing Toolbar 3:46
  • WordPress Plugin Jetpack – Add an Email Subscribe Feature to your Blog 3:18
  • Move Posts Into Directory Setup Redirects 12:47
  • Why Every Blog Post Needs an Image 3:36
  • Types of Blog Posts That Write Themselves 11:28
  • Repurposing Blog Posts 4:32
  • Re-promoting Blog Posts 2:12
  • How to Drive More Traffic to Your Blog 7:32
  • How to Get Links to Your Blog 4:43
  • How to Get More Blog Subscribers 5:40
  • Writing for Comments 5:04
  • Guest Blogging 8:51

Inspiration and practical ideas for digital marketing.

  • The Art of Productivity
  • AMP (Accelerated Mobile Pages) – Are They Right For You?
  • Digital Marketing in 2019 – What ACTUALLY Works
  • 7 Biggest Mistakes in Digital Marketing and How to Avoid Them
  • 63 Ways to Improve Your Content
  • Social Media Efficiency and Effectiveness

Our trainers show you some of the best digital marketing tools that we recommend, why we recommend them, the pros and cons and how to use them.

  • Social Media Automation with ITFFF
  • Social Media Scheduling with BufferApp
  • Twitter Automation: Buffer
  • Twitter Automation: ManageFlitter
  • Add Custom Social Media Feeds to Your Website with curator.io
  • Landscape by SproutSocial
  • Creating Videos with Adobe Spark
  • Creating Images with Adobe Spark
  • Creating Infographics with Piktochart
  • Creating Beautiful Images with Canva
  • Creating Videos with Animoto
  • Color Picker Tools
  • Add Motion Effects to Your Images with Pixaloop
  • Organize and Manage Your SEO with Screaming Frog
  • Keyword Research and Competitive Analysis with SEMrush
  • Google Trends
  • Run an SEO Audit On Your Site with WooRank
  • Understand Trending Content with BuzzSumo
  • Portent Content Idea Generator
  • Get Headline Inspiration (Maybe?) with Linkbait Generator
  • Focus Your Keyword Research with Answer the Public
  • Check Name Availability with NameVine
  • Driving Engagement with Sli.do
  • Tools for Competitive Ad Analysis
  • Match Your Business Needs to the Right Software with G2Crowd

We’ve partnered with our favorite digital tools to bring you exclusive discounts.

A total savings of over $1400!

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Action Planners, Strategy Guides + More

Social Media Marketing Master Certification drives results with downloadable Action Planners, Quick-Starts, Templates and Checklists.

BONUSES to Drive Your Success

Get the knowledge, support and resources you need for success with these BONUSES.

1:1 Mentoring

1:1 Office Hours to answer questions – it’s like having your own coach and consultant.

Private Facebook Group

Private Facebook group to stay up-to-date plus connect with experts and other digital marketers.

New Content Weekly

Get the latest digital marketing news updates, case studies, mastery training and more.

Digital Marketing Insiders
Weekly LiveCast Training

Never miss a thing and expand your knowledge with news updates, Q&A calls, mastery training, and expert interviews included in your training.

Your certification includes FREE enrollment into our popular Digital Marketing Insiders community.

  • Digital News Updates –  Our live video curated digital news updates bring you the most important news. Never miss a thing.
  • Live Q&A – It’s like having a consultant in your back pocket. Ask anything and get expert advice for your challenges.
  • Expert Interviews & Case Studies – Deep dive into the greatest triumphs and new approaches in digital marketing. Learn from the pros.
  • New Mastery Training – Continue to grow your knowledge with high-impact speed mastery training sessions.

Digital Marketing Tool Reviews ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

Exclusive Tool Discounts (Up to $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

High-Impact BONUS Training ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

How Do I Get Certified In
Social Media Marketing?

Get certified at your own pace - in as short as a weekend or take up to a year. Earning your certification is easy.

STEP 1:

Complete Social Media Training Courses

From beginner to advanced get the content you need.

STEP 2:

Pass (over 70%) Final Assessment

Pass a 40-question test covering social media knowledge.

STEP 3:

Submit Your Social Media Marketing Action Planner

Demonstrate application by submitting your action plan.

STEP 4:

Display Your Social Media Marketing Certification

Share on your website, resume, LinkedIn and more.

All Access Pass Monthly Subscription

Enroll in this certification program for $997 or unlock our entire training library with the All Access Pass.

Get access to ALL our online training courses and certifications for $97/month.

  • Access to ALL courses and certifications
  • Monthly Digital Marketing News Updates
  • Live Q&A sessions
  • 1:1 Office Hours to get answers and advice
  • Private Facebook group membership
  • Cancel any time, no questions asked
Start My Free 5-day Trial

Social Media Marketing
Master Certification

$997 program

All Access Pass
Monthly Subscription

$97/month

Social Media Marketing Master Certification
Template, Checklist and QuickStart Downloads
BONUS: Digital Tool Reviews
BONUS: High Impact Training
Digital Tool Discounts
Monthly Digital News Update
Monthly Q&A Sessions
Expert Interviews
1:1 Office Calls with Trainers
Private Facebook Group
Access to ALL training courses
Access to ALL certification
Launch Yourself! Personal Branding Certification
Launchest – Your Social Media Business in a Box
Length of access 1 year Monthly subscription
Register Now $997 Start My Free 5-day Trial

Frequently Asked Questions

  • 42+ hours of training with over 300 videos
  • Access to courses and updates for 1 year
  • Downloadable templates, checklists, and tip sheets
  • 1:1 Office hours with an instructor
  • Monthly Q&A call and updates
  • Private Facebook group membership
  • New content posted weekly
  • Bonus: Digital Tool Reviews ($97)
  • Bonus: High Impact Training ($97)
  • Bonus: Over $1400 in partner tool discounts

You obtain your online Social Media Marketing Master Certification by reviewing courses, completing a 40-question comprehensive test  (scoring 70% or better) and submitting a Social Media Marketing Strategy Action Planner for yourself or your business. Once completed, you will receive a digital certificate, a certified badge to display on your website/social media accounts, PLUS a certification on your LinkedIn account!

The certification consists of 42 hours of online training. You can start and finish whenever it is most convenient for you. Work through the courses quickly or take up to a year to submit your final project, pass the exam, and complete the certification.

You have unlimited access to the program- and 1 year to finish the certification portion of the course.

Yes. You can schedule a 1:1 call with one of our experts during Office Hours to get answers to your questions.

Earning a certification proves that you care about investing in training that solidifies your foundational knowledge and that you can commit to and complete a program. It’s an immediate credibility booster.

The All Access Pass is a monthly subscription to our entire online learning library, which includes courses, quizzes, downloadable resources, and bonus material. You also get membership into our Digital Marketing Insiders program which is a private Facebook group

The All Access Pass is a monthly subscription to the entire online library, including certification programs, and with it you get access to our Digital Marketing Insiders group where you can get updates and ask questions. As long as your subscription is active, you have access, and you can cancel any time.

A Certification program is 12 months of access to a certain set of courses. Upon successfully passing a final exam and submitting a project, you earn certification. 

No matter how quickly you finish the program, you still have access for one year, including the 1:1 Office Hour appointments to ask questions or get advice.

The Boot Camp Digital Certification offers expert training and weekly access to marketing specialists. Every Wednesday you’ll have the chance to join our office hours sessions to have your social media marketing questions answered by the experts.

Because social media is constantly changing we never stop updating the course material- you can always expect up-to-date, effective information.

OMCP (Online Marketing Certified Professional) is a designation that certifies a combination of knowledge, skills, and experience. Our Online Social Media Marketing and SEO Master Certifications are approved by OMCP as Registered Education Provider. Our Certification training prepares you to pass the OMCP exam.

The requirements for earning an OMCP or OMCA Certification are described here and here.

 

CPD (Continuing Professional Development) is a global certification organization committed to enhancing personal skills and proficiency through an individual’s career. All of our certification training prepares you for the CPD exam.

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