Social Media
Marketing 101

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  • 7+ hours with over 70 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts
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What You’ll Learn:

In this social media marketing 101 course, uncover the essentials to the most popular social media platforms. Understand how each network works, the features and functions of each platform, and learn how people and businesses are using these platforms to connect and engage with a larger audience.

This is an introductory course designed for entry-level learners. 

  • Learn exactly how to create a business presence on social media
  • Determine the steps to setting up stellar social accounts
  • Discover the features and functionalities of major social platforms
  • Understand how each social media platform fits into your business strategy
  • Learn about engaging with audiences on each platform
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Watch A Sample Social Media 101 Lesson:

Resources To Turn Learning Into Action

We're invested in your success. This Social Media 101 course includes an extensive set of downloads to implement what you learn.

  • Facebook Pages Quick-Start Guide
  • Facebook Ads Quick-Start Guide
  • Instagram Quick-Start Guide
  • LinkedIn Personal Account Quick-Start Guide
  • Pinterest Marketing Quick-Start Guide
  • Twitter Personal Account Quick-Start Guide
  • Social Media Priorities Quick-Start Guide – Plus Steps to Getting Started
  • Choosing the Right Social Network for Your Business Strategy

Social Media 101 Course Outline

With over 70 videos, get the exact information you need when you need it.

  • Social Media Strategy Introduction 11:33
  • Why Should I Participate in Social Media? 11:44
  • Why Businesses Use Social Media 5:50
  • How Different Businesses Use Social Media 10:36
  • Social Media Trends 18:47
  • The Importance of a Social Media Strategy 16:51
  • Building a Social Media Strategy 5:50
  • Facebook Introduction 2:24
  • What Is Facebook? 2:21
  • Facebook Overview of Features and Functions 8:00
  • Why Do People Use Facebook? 1:43
  • Why Do Businesses Use Facebook? 2:23
  • Facebook Business Page Overview 13:56
  • How Businesses Are Using Facebook 4:09
  • Business Page Visibility Within Your Newsfeed 5:46
  • How Customers Engage With Your Business Page 2:14
  • Facebook Ads Introduction 1:02
  • Why are Facebook Ads so Powerful 4:27
  • Organic Reach is Dead 2:30
  • Ad Strategy – Utilizing “OCTO” 2:48
  • “OCTO” – Step One: Objectives 2:36
  • “OCTO” – Step Two: Content 2:26
  • “OCTO” – Step Three: Targeting 4:10
  • “OCTO” – Step Four: Optimization 2:35
  • “OCTO” – Be Deliberate 2:18
  • Introduction 2:36
  • What is Instagram 1:59
  • How Instagram Works 4:51
  • Why Do People Use Instagram? 3:46
  • Why Do Businesses Use Instagram? 6:48
  • Connecting & Engaging 3:56
  • What Makes Instagram Special? 1:27
  • Key Demographics – Who Uses Instagram? 3:17
  • What Makes Instagram so Attractive to Businesses? 2:36
  • What Companies Are Sharing 3:40
  • What is the Difference Between a Personal and Business Account? 2:11
  • Features of your Instagram Page 4:36
  • Instagram Mobile Features 1:54
  • Intro 3:19
  • Overview 4:23
  • Profile Overview 3:07
  • Profile Picture 9:44
  • Headline 6:18
  • Creating Your Summary 7:29
  • Updating the Sections 2:50
  • Rearranging Your Sections 1:18
  • Background Photo 3:02
  • Posts & Activity 6:36
  • Adding Profile Sections 4:15
  • Your Experience Section 13:56
  • Your Education Section 2:33
  • Skills & Endorsements 10:12
  • Recommendations 6:01
  • Accomplishments 4:04
  • The Following Section 2:29
  • Why We Follow 1:58
  • Overview 2:22
  • Introduction 3:07
  • Profile Overview 2:32
  • What Is A Pinterest Board? 2:47
  • What Is A Pin? 5:46
  • Search and Browse 4:46
  • Sharing and Interacting with Pinterest Content 4:38
  • A Pinterest Home Feed 1:20
  • Overview of Pinterest Settings 1:26
  • Intro 1:57
  • Twitter as a Business Tool 1:04
  • What is Twitter 3:11
  • Why Do People Use Twitter 6:46
  • Why Do Businesses Use Twitter 5:31
  • Twitter Overview 5:34
  • Features & Functions 10:25
  • Business Features & Functions 2:52
  • Connecting & Engaging 3:32

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All Access Pass Monthly Subscription

Enroll in Social Media 101 for $197 or unlock our entire training library with the All Access Pass.


Get access to ALL our online courses for $97/month.

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Social Media Marketing 101 Training Course

$197 course

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Social Media Marketing 101
Template, Checklist and QuickStart Downloads
BONUS: Digital Tool Reviews
BONUS: High-Impact Training
Digital Tool Discounts
Access to ALL training courses
1:1 Office Calls with our Trainers
Monthly Digital News Updates
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Expert Interviews
Private Facebook Group
Length of access 1 Year Monthly Subscription
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Frequently Asked Questions

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You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

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Courses are updated regularly as new features and functionality impact best practices and strategies. 

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

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