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  • Define a site and page-specific keyword and phrase strategy.
  • Optimize title tags based on best practices that get results.
  • Create meta descriptions that drive clicks and traffic.
  • Optimize headings and subheadings for users and search engines.
  • Focus on the right KPIs to measure your impact and improve results over time.
  • Avoid common mistakes and outdated strategies that can hurt your results.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Content Audit and Optimization Quickstart Guide

-> Content Audit Checklist

-> Writing Content that Ranks Tips and Tricks

Optimizing content on your site is vital to improving your SEO and organic rankings. This course covers the foundations of on-page content optimization. Learn the tips, tricks and best practices to optimize your web pages to drive better search visibility, clicks, traffic and results.

 

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SEO: On-Page Content Optimization Course Outline

  • How to select target keywords that align with user intent and business goals.
  • To strategically evaluation and select keywords.
  • Keyword research tools and how to combine sources for deeper insights.
  • How to organize and map keywords to your content plan.
  • How to create optimized title tags that improve rankings and click-through rates.
  • The key elements of an effective title tag.
  • Advanced techniques to make your title tags more effective.
  • How to avoid common mistakes when creating titles.
  • How meta descriptions impact click-through rates and search visibility.
  • How to write compelling meta descriptions that attract users.
  • How to naturally include target keywords for relevance and engagement.
  • How to make descriptions more clickable.
  • How headings and subheadings improve user experience and SEO.
  • How to naturally incorporate keywords into headings.
  • Best practices for writing clear, engaging, and structured headings.
  • How to track key page specific SEO performance metrics.
  • How to use data to make informed content improvements.
  • Best practices for refining and updating content to maintain strong rankings.
  • Outdated SEO practices to avoid.
  • Content and site structure mistakes to be aware of.
  • Why certain ranking factors are misunderstood and how to really think about them.

Course Description

SEO: On-Page Content Optimization is an intermediate course. It shows you exactly how to optimize your website and pages to maximize search engine traffic.

The content on your website and pages is a vital relevance signal to search engines. Your pages must communicate to both users and search engines. Learn the strategies that work (and don’t work) to effectively integrate keywords into page elements to drive ranking and traffic.

Start by clearly defining keywords and keyword phrases to target. Learn how to strategically think about your site and pages to differentiate keyword focus across pages. You’ll learn to choose the most relevant keywords for a page to focus your content around.

Next, we’ll explore optimizing core elements of your content. We’ll also learn the best practices for creating clear and engaging title tags, including keyword insertion and user appeal.

You’ll learn how to create meta descriptions to maximize user clicks in search engine results pages (SERPS). We’ll show you the best practices and strategies to develop optimized descriptions. A great description is vital to generating clicks and traffic, even if your page ranks.

We’ll also cover how to optimize headings and subheadings. These dictate how users and search engines flow through your content and understand your page. Learn the best practices and tips for different heading types and how to structure your content effectively.

Once you’ve implemented core best practices, it’s time to measure the results and optimize performance. We’ll show you the top KPIs to track page performance, how to interpret them, and how to improve over time.

Finally, you’ll learn how to ditch outdated strategies and focus on what actually works now. You’ll also learn the old strategies that can negatively impact site performance and how to avoid them. Finally, you’ll discover how smarter, AI-driven search engines interpret content.

At the end of this course, you will be able to optimize your web page and website content based on proven best practices.

This interactive course includes a Content Audit and Optimization Quickstart Guide, Content Audit Checklist, and Writing Content that Ranks Tips and Tricks to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Define the target keywords and phrases for a page.
  • Create a clear and engaging title tag.
  • Craft a click-worthy meta description.
  • Optimize headings and subheadings.
  • Test and optimize content to grow results.
  • Avoid common page optimization pitfalls.

Resources

  • Content Audit and Optimization Quickstart Guide
  • Content Audit Checklist
  • Writing Content that Ranks Tips and Tricks

 

 

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All Access Pass Monthly Subscription

Get this course plus 300+ more, 250+ resources, and the support you need to build online success. Starting at $77/month!

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The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
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The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Allison Chaney
Allison Chaney

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Bootcamp Digital All Access Pass

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Access to ALL online digital marketing + social media courses, starting at $77/month

  • Access 300+ Courses and 250+ Resources
  • Instructor Support
  • Monthly Digital News Updates
  • Member Q&A Sessions
  • Hands-On Learning + Tool Demonstrations
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