Digital Advertising
Master Class

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  • 4+ hours with over 40 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Unlimited on-demand access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts
Buy Only This Course $197

Get this course plus access to ALL our training courses and certifications.

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What You’ll Learn:

Digital advertising is one of the most effective ways to reach your target audience. Digital ads can be extremely effective when run correctly. With over 50% of advertising dollars being spent on digital, you can’t afford to not take full advantage of the power of digital advertising. This course covers the foundations to mastery of digital advertising including the strategic role and purpose of Search, Social, Video and Display ads.

Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.

  • Get familiar with the most popular types of digital ads
  • Learn targeting to get your ads in front of the right people
  • Explore strategies by channel, and creative best practices
  • Discover proper campaigns set-up, ad sets, and ad groups
  • Learn A/B and creative testing to maximize your ROI
Buy Only This Course $197

Watch A Sample Digital Advertising Lesson:

Resources To Turn Learning Into Action

We're invested in your success. This Digital Advertising course includes an extensive set of downloads to implement what you learn.

  • Paid Digital Advertising Quick-Start Guide
  • Google Ads Quick-Start Guide
  • Metrics Analysis Quick-Start Guide – Google AdWords Quality Score vs. Facebook Relevance Score
  • Campaign Analysis Checklist – Your Ads Are Failing. What Do You Do?
  • Digital Briefing Checklist
  • Media Plan Evaluation Checklist
  • Digital Measurement and KPI Cheat Sheet
  • Digital Ad Channels Cheat Sheet – Understand Which Ad Channels Work Best For Your Marketing Objectives
  • Online Advertising Glossary

Digital Advertising Course Outline

With over 40 videos, get the exact information you need when you need it.

  • Introduction 1:49
  • Trends in Digital Advertising 8:13
  • The Benefits of Digital Advertising 11:32
  • The Challenges of Digital Advertising 7:45
  • How to Grow Media Impact 4:47
  • Ad Channel Overview 10:33
  • Ad Formats 3:08
  • Steps to Building an Ad Plan 4:36
  • What Do You Want? 6:35
  • Who Do You Want? 5:34
  • Overview of Facebook Ads 8:52
  • Overview of Search Ads 3:29
  • Overview of Display Ads 5:26
  • Overview of Video Ads 2:04
  • Define Your Target Better 2:48
  • Retargeting 3:50
  • Setting Up A Retargeting Ad 3:11
  • Look-a-Like 4:37
  • Where Will You Connect? 4:56
  • How to Choose Your Channel 10:38
  • Tips to Maximize Channels 2:58
  • What Creative Format? 4:51
  • Creative Best Practives 5:33
  • Best Practices Per Channel 3:44
  • Case Studies 8:51
  • Dynamic Ads 2:30
  • Creative Testing 4:10
  • Creative Testing A/B Testing vs. Variant 7:58
  • Connect the Full Chain 2:53
  • How Ads Are Bought 5:47
  • Bidding 7:31
  • Auction – Advertising Ecosystem 4:25
  • Buy – Reach & Frequency 4:07
  • Media Planning 7:05
  • Ad Frequency and Creative Refresh 9:34
  • Media Plan vs. Greatest Hits 3:43
  • Campaign, Ad Sets, and Ads 6:12
  • Campaign, Ad Sets, and Ads in Action 5:27
  • How to Optimize 18:02
  • Setting KPIs 5:25
  • Measurement 7:49
  • Comparing Across Platforms 2:39
  • Viewability 6:32
  • Ad Fraud 4:41
  • Programmatic 5:43

Top-rated Reviews

BONUS Tools To Get You Started!

BONUS Tools To Get You Started!

Digital Marketing Tool Reviews ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

Exclusive Tool Discounts (Up to $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

High-Impact BONUS Training ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

All Access Pass Monthly Subscription

Enroll in Digital Advertising for $197 or unlock our entire training library with the All Access Pass.

 

Get access to ALL our online training courses and certifications for $97/month.

  • Access to ALL courses and certifications
  • Monthly Digital Marketing News Updates
  • Live Q&A sessions
  • 1:1 Office Hours to get answers and advice
  • Private Facebook group membership
  • Cancel any time, no questions asked
Start My Free 5-Day Trial

Digital Advertising
Training Course

$197 course

All Access Pass
Monthly Subscription

$97/month

Digital Advertising
Template, Checklist and QuickStart Downloads
BONUS: Digital Tool Reviews
BONUS: High-Impact Training
Digital Tool Discounts
Access to ALL training courses
Access to ALL certifications
1:1 Office Calls with our Trainers
Monthly Digital News Updates
Member Q&A Sessions
Expert Interviews
Private Facebook Group
Launch Yourself! Personal Branding Certification
Launchest – Your Social Media Business in a Box
Length of access 1 Year Monthly Subscription
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Frequently Asked Questions

When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

Yes. You will receive a digital certificate of completion for this course.

Courses are updated regularly as new features and functionality impact best practices and strategies. 

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

Yes. There are no contracts with the All Access Pass. You can cancel any time, no questions asked.

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