Top-Rated Digital Marketing Workshop
Virtual Live Online Classroom

Upcoming 4-day Workshop (choose one):
August 18-21, 2020 | September 15-18, 2020
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4-day Digital Marketing Workshop
Virtual Live Boot Camp

Join an engaging, actionable and practical virtual training experience.

  • 4 days of instruction (9 AM – 1PM EST each day)
  • 2 Power Sessions each day (optional deep dives)
  • 2 hours of open Q&A each day 
  • 1 hour consultation after the workshop
  • Access to recording of all sessions for 1 year
  • Templates, Downloads, Tip Sheets and Quick-Start Guides 
  • Digital Marketing That Actually Works  ($15 value)
  • Implementing Digital Marketing That Actually Works Action Planner  ($30 value)
  • Launch Yourself! Personal Branding book ($15 value)
  • 12-Months access to our online library and certifications ($1,200 value)

Why Boot Camp Digital?

  • Intimate: Our workshops are capped at 25 participants, this is NOT a mega-seminar or conference.
  • Experienced: Credible, experienced instructors covering foundations to pro tips and tricks.
  • Actionable and Hands-On: Get focused, action-oriented training to grow your expertise and results.
  • Resources: Take-away the training and resources you need to implement including Templates, Checklists and Tip Sheets.
  • Certification: Get accredited CERTIFICATION by leaders in the digital marketing industry.
Register Now $2497

2020 Workshop Dates (choose one):
August 18-21 | September 15-18

Our programs always sell out – reserve your seat immediately!

Registering 2 or more? Contact us for a group rate [email protected] or 513-223-3878.

Virtual Workshop 4-day Outline

At the end of this session you’ll have a clear digital marketing strategy that links your goals, strategies and objectives. You’ll be able to assess the effectiveness of your online foundations (website, SEO and reputation) and build a clear plan to improve.

Digital Marketing Strategy:

Learn exactly how to build a solid digital marketing strategy so that you are positioning your business for success. Having a clear strategy in place will maximize your return on investment and get you the results you want. In this section we’ll cover:

  • Size & importance of digital marketing
  • Future trends in digital marketing – growth and future opportunities
  • Steps to creating a digital marketing strategy
  • Building a strategy from the ground up, including a template
  • Tightening your strategic thinking

Websites: Usability, Conversion Planning:

The website is the home-base for digital marketing, yet most businesses don’t spend time thinking about their website. In this section will cover:

  • The role of your website in your digital marketing strategy
  • Elements of a successful website
  • Usability and user-experience
  • Site Speed
  • Conversion planning
  • Conversion optimization

Search Engine Optimization:

SEO is one of the oldest and most important aspects of digital marketing. For many businesses, search engine optimization is among the biggest drivers of digital marketing return on investment. In this section we’ll cover:

  • What SEO is and how search engines work
  • Keyword analysis and optimization
  • Ranking factors that drive sites to the top of search engines (and content marketing)
  • Optimizing your site for search engines
  • Off-site optimization for search engines
  • Building your search engine optimization plan

(Optional) Power Session: Local SEO

Create a strategy for your local business to rank at the top of local search by optimizing your site, content and more.

(Optional) Power Session: Google My Business

Build and optimize a powerful Google My Business profile with new settings for professional services and those without fixed addresses.

(Optional) Q&A and Office Hours

Connect with an instructor and get individual attention and support

  • Ask questions
  • Review your plans
  • Get feedback on your execution
  • Get expert advice on your digital marketing

Online Reputation Management:

Discover the power of online reputation management including review sites and creating a strong brand presence. Audit your online presence and learn how to improve with ratings and reviews.

Email Marketing:

Businesses that are using email marketing right are getting big results. Email is still one of the most powerful tools for ROI. In this section we’ll cover:

  • The role that email marketing plays in a digital marketing strategy
  • Growing your email list
  • Steps to building an effective email marketing campaign
  • Email marketing optimization: List building, subject lines, driving action, best practices
  • Email marketing analytics

Online Advertising:

Digital ads provide powerful targeting so you can reach exactly who you want efficiently and effectively. In this section we’ll cover:

  • Why digital ads are powerful
  • How digital ads are purchased (CPC, CPM, Bidding systems)
  • Terminology associated with digital advertising
  • Retargeting, programmatic buying and advanced digital advertising features
  • Types of digital advertising
    • What they are, how they work, when to use them, how to optimize:
    • Search ads, display ads, video ads, social media ads, mobile ads

Facebook Ads:

Facebook ads are incredibly powerful and have more options to reach customers at every stage of the marketing funnel. In this section we’ll cover:

  • Creating Facebook Ads for success
  • Choosing the Right Objective
  • Targeting for success (and advanced pro tips)
  • Creating content that connects
  • Testing and optimizing
  • Structuring your ads smartly

Integrating & Measuring Digital Campaigns:

Creating a fully integrated and measurable strategy is the key to your long-term success. In this section we’ll cover:

  • Integrating digital touchpoints around the consumer
  • How to set KPIs and link to objectives
  • Choosing the right KPIs
  • SSC method of optimization
  • Building a measurement program

(Optional) Power Session: B2B Marketing Funnel

Learn exactly how to build a B2B marketing funnel based on the principles of inbound marketing. Build your funnel blueprint and strategy.

(Optional) Power Session: SEO Deep Dive

Dive deep into advanced topics of SEO to power-up your efforts. Learn how to build quality links, research strategies and the tactics that work now. Plus we’ll show you top tools to track your success.

(Optional) Q&A and Office Hours

Connect with an instructor and get individual attention and support

  • Ask questions
  • Review your plans
  • Get feedback on your execution
  • Get expert advice on your digital marketing

Social media marketing is one of the most efficient ways to market and grow a business – yet many businesses don’t really understand how it works. We’ll cover all of the most important aspects of social media marketing.

Social Media Strategy & Best Practices:

Social media continues to be a strategic opportunity for businesses at all stages of the marketing funnel. In this section we’ll cover:

  • Building a social media strategy
  • Best practices for social media
  • Where to play in social media
  • Community management
  • Commenting/response strategy and dealing with negative comments
  • 5 Ps method for approaching your social media

Content Strategy and Optimization:

Compelling and effective content is the key to your success in social media. Discover how to build a solid content strategy and optimize it for success. In this section we’ll cover:

  • Building your content strategy
  • Content that connects in social
  • Image optimization
  • Video optimization
  • Text optimization
  • Measuring content performance

Facebook Marketing:

Facebook is by far the largest social network with the most opportunities for businesses. In this section we’ll cover:

  • Building a solid profile
  • Attracting fans
  • Balancing paid and organic
  • Posting content that connects (Live and Stories)
  • Participating as a business
  • Other features to consider (groups, events, etc.)

Blogging for Business:

Blogs continue to be a powerful tool to grow your business and connect with customers. In this section we’ll cover:

  • What is a blog and why should you have one
  • Building a content calendar
  • SEO for blog posts
  • Headline optimization
  • Writing blog posts that get results

(Optional) Power Session: Image Creation

We’ll give you specific details and demonstrations on how you can create powerful images for your social media strategy.

(Optional) Power Session: Creating Videos

Learn exactly how to create compelling videos from concept to filming PLUS we’ll show you some of our favorite tools to make great videos quickly.

(Optional) Power Session: Copywriting Tips

Craft compelling copy that breaks through and grabs attention. Whether you write emails, web copy social posts or even just business communication, these tips will improve your writing.

(Optional) Q&A and Office Hours

Connect with an instructor and get individual attention and support

  • Ask questions
  • Review your plans
  • Get feedback on your execution
  • Get expert advice on your digital marketing

Instagram Marketing:

Discover how and why to grow your presence on Instagram with best practices. In this section we’ll cover:

  • Creating a great profile
  • Optimizing content and best practices
  • Growing your following
  • Analytics for success

LinkedIn Business Pages:

Optimize your business profile on LinkedIn and grow your reach. In this section we’ll cover:

  • Creating a powerful profile
  • Grow your audience
  • Post content that breaks-through
  • Measure your success
  • LinkedIn Ads

Twitter Marketing:

Twitter continues to be a great way to build visibility and join a global conversation. In this section we’ll cover:

  • How Twitter works and terminology
  • Creating a profile
  • Tweeting for success
  • Posting tips & best practices
  • Participating in the community

Pinterest Marketing:

Pinterest continues to grow and provide businesses with exposure and traffic. In this section we’ll cover:

  • Why Pinterest and how it works
  • Creating a profile
  • Posting content
  • Growing your following

YouTube Marketing:

YouTube is the #2 search engine and top video site online. With online video growing it is a huge opportunity. In this section we’ll cover:

  • How and why to include YouTube
  • Top features
  • Optimizing your channel
  • Optimizing YouTube videos

Efficiency and Workflow:

Create efficient workflows and processes to maximize your success. In this section we’ll cover:

  • Daily/weekly/monthly workflows
  • Efficiency and effectiveness tips & tricks
  • Insourcing vs. Outsourcing

Building and Prioritizing Your Digital Plan:

Finalize and build your complete digital plan. In this section we’ll cover:

  • HHH digital prioritization model
  • Investment/Impact prioritization
  • Strategies for success

(Optional) Power Session: LinkedIn Profile

Optimize your LinkedIn profile and grow your personal presence and reach with this high impact LinkedIn session. Invest in your professional success.

(Optional) Power Session: Favorite Tools

We’ll share with you some of our favorite tools that will get you better results faster.

(Optional) Q&A and Office Hours

Connect with an instructor and get individual attention and support

  • Ask questions
  • Review your plans
  • Get feedback on your execution
  • Get expert advice on your digital marketing

 

Why You Should Attend:

  • You aren’t getting the results you want from digital marketing and need to develop a more strategic plan to grow your return on investment.
  • You want to keep your organization up-to-speed on the latest digital tools that are driving businesses.
  • You are a business professional who doesn’t fully understand the leading digital tools.
  • You want to keep your skills up-to-date.
  • You are tired of outsourcing your social media marketing and think you can do a better job.
  • You are a savvy business professional who wants to lead your organization in adopting new technology.
  • You are executing social media or digital marketing and want to be sure that your are using best practices and driving meaningful results.

 

Get recognized for your expertise and knowledge!

Get The Brochure + Itinerary

Contact us anytime at 513.223.3878 or via email. Get the brochure and syllabus:

Results-Driven Content

Grow your skills. Showcase your knowledge. Get better results.

Our Boot Camp is consistently highly-rated by attendees because we provide an intimate, practical, and impactful program.

The Digital Marketing Boot Camp is designed to give you a complete guide, start to finish, on how to effectively use and grow your brand through social media and online marketing.

 

 

 

Register Now $2497

2020 Workshop Dates (choose one):
August 18-21 | September 15-18

Our programs always sell out – reserve your seat immediately!

Join Thousands of Successful
Digital Marketers

Our intimate setting allows us to learn about you and cater examples, strategies, and conversation to your brand and industry.

10+ Years of Rave Reviews

What's Included With The Training?

Industry-Recognized Digital Marketing Mastery Certification

Earn your Digital Marketing Master Certification in four days of accelerated learning with a digital marketing expert.

Immediate Access to
Online Learning

Get immediate access to our entire online training library with the All Access Pass.  Keep access for 1 year from day of registration.

Digital Marketing That
Actually Works

Get Digital Marketing That Actually Works by our CEO, Krista Neher. PLUS, it’s companion guide, Implementing Digital Marketing That Actually Works.

Tools to Implement
What You Learn

We incorporate downloadable job aids to support successful implementation of digital marketing principles and best practices.

Post Training
1:1 Consultation

After the training you’ll get a 1- hour personalized session that you can book when you are ready, for up to 30 days after the session.

Digital Marketing Insiders
1-year Membership

Join our private Facebook group and participate in our weekly LiveCast webinars, plus get discounts on our favorite online tools!

What Makes This Digital Marketing
Workshop Different?

Comprehensive Workshop

Get everything you need to know to have digital marketing success in ONE place.

Small & Intimate Setting

Personalized attention and all of your questions answered.

INTERACTIVE, ENGAGING & HANDS-ON

Engaging exercises prepare you to implement what you’re learning.

PROVEN STRATEGIES & ACTIONABLE TACTICS

Covering strategy, tools, tips and tricks to help you get more from your digital marketing execution.

Tools, Templates and Resources

Planning templates, Quick-Start Guides, Tip Sheets and Checklists keep you focused on getting results.

Industry-Recognized Certification

Earn your industry-recognized certification that is trusted by tens of thousands of marketers from around the world!

Is The Content Right For Me?

The Boot Camp is appropriate for beginner or intermediate practitioners. Our attendees come from a variety of backgrounds, including:

  • Seasoned professional wanting to keep their skills up-to-date or learn new skills
  • Marketing professionals
  • Agency professionals
  • PR professionals
  • Social media marketers looking to take their results to the next level
  • Freelancers and solopreneurs
  • Entrepreneurs wanting to get results
  • Non-profits
  • Government organizations
  • Job seekers wanting the most in-demand skills

Whether you are new to digital marketing or have experience – this program will give you countless ideas and actionable strategies to get results.

If you’re wondering if the content is right for your needs, current knowledge, or learning style, we’re happy to help you make the right decision.

 

Speak With A Specialist

At 513.223.3878 or via email. Get the brochure and syllabus:

Frequently Asked Questions

We keep attendance low to create a valuable, hands-on learning experience. Our program is designed to give you a complete guide, start to finish, on how to effectively use and grow your brand through social media and internet marketing. Resources, templates, and tools so you learn exactly what to do and stay on track after the training ends. Our intimate setting allows us to learn about you and cater examples, strategies, and conversation to your brand and industry.

The online Digital Marketing Boot Camp includes 1-year access to our online training, Q&A calls, discussion forums and updates, copies of Krista Neher’s best-selling books, and downloads of all of the tools, templates and resources you’ll need to successfully implement. Over $3,500 in value.

Absolutely not. The program is designed to help those with no experience to quickly acquire the skills they need for success. The program is comprehensive and will give you everything you need to be successful. We have lots of time for Q&A so that you can also get all of your questions answered.

The content covered in our 4-Day Digital Marketing Workshop is designed at a beginner to intermediate level, though we regularly find that even the most experienced digital marketers are using terms incorrectly and executing without best practices for their industry. During this hands-on workshop, we work with each participant to answer their questions regarding the material and how they apply it to their work. Our instructors are highly-qualified and can cover even the most advanced topics.

Earning a certification signifies to those assessing your credibility that you find formal training from expert organizations of value and that you have a level of commitment that allows you to embark on a program and see it through completion successfully. Once earning your certification, share it! You can print a copy for framing, download a digital copy for adding to your website or social profiles, and you can add it to your LinkedIn profile!

The cost for the 4-Day Digital Marketing Workshop is $2497.

Please note our cancellation policy before purchasing.

Please contact us at [email protected] to discuss group rates.

Check out our cancellation policy here.

This is a virtual program and will be hosted online. Upon registration you will receive email correspondence from us with next steps and login details for the day of the event.

The program runs from 9:00 AM to 1:00 PM EST each day. Optional Power Sessions will begin at 2PM EST, with new topics discussed each day. From 3 to 5PM EST our instructors will be online for optional Q&A.

We’ve been running the Boot Camp trainings for 8 years and get amazing feedback – most participants rate it a 10 out of 10 and say that it exceeded their expectations. Over the years, we’ve perfected the format and the content to make sure that you have everything you need to be successful. Don’t take our word for it – see below to find out what past participants say about the training.

The All Access Pass is full access to our entire online learning library. Immediately upon registration to the online Boot Camp, you get begin 1-year of access to refresh your knowledge (your brain can only absorb so much during the four days we’re together!), expand your skills, or take on new topics.

Previous participants have come from around the globe to learn digital marketing. Most of the principles and tools we cover are relevant regardless of your location. With the exception of China (which does not allow any of the traditional social networks to be used), most global participants find the content to be relevant to them. If you are unsure, check out the outline to see if the content we cover matches the social networks and digital marketing tools that are relevant for your location.

OMCA (Online Marketing Certified Associate) is a designation that certifies a combination of knowledge, skills, and experience. Our 4-Day Digital Marketing Workshop is approved by OMCA as Registered Education Provider. Our workshop prepares you to pass the OMCA exam.

The workshop includes 1 hour of 1:1 consulting that will propel your learning into individualized results! The session is scheduled within 30 days of your workshop to maintain momentum! You’ll receive information on how to schedule it during the week after the workshop.

Still have questions?

Visit Our FAQ Page