Today, over 50% of marketing budgets go to digital and that number is only expected to grow. The true power of digital marketing, though, isn’t in the amount of spending it accounts for – it’s in the power that digital marketing brings to entrepreneurs, small business owners, and Fortune 100 companies. It’s no longer about the biggest spender winning. It’s about the smartest marketer.
The book is divided into three sections:
- Digital Marketing Strategy answers the question of WHY you are using digital marketing and HOW it can grow your business.
- Digital Marketing Tactics work through the tools that will drive your business results.
- Measurement, Priority Setting, and Action Planning which helps you learn what’s woking, what’s not, and how to interpret the results.
If you’re ready to shift your focus from chasing the newest shiny gimmick that works today to thinking about real impact that future-proofs your online presence, then you’re ready for digital marketing that actually works.
Get Your Free Resources
If you purchased the book, enter your information to receive the BONUS action planner downloads and other resources to put what you learn in to action! We want you to make the most out of this book, so we’ve included free downloads just for you!
BONUS downloads include:
- Digital Marketing Action Planner template to create your plan and prioritize
- Strategy Checklists to make your strategy impactful
- Social Media Landscape to choose the best social networks
- Social Media Best Practices to implement best practices quickly
- BONUS: Content Best Practices to craft compelling content that stands out.
NOTE: THESE RESOURCES ARE ONLY AVAILABLE WITH YOUR PURCHASE OF THE BOOK.