Facebook Advertising

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  • 5.5+ hours with over 50 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts
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What You’ll Learn:

Facebook advertising is a powerful way to grow your business online. In this Facebook Advertising Course you will discover exactly why Facebook Ads are so powerful and how you can harness them to bring your business results to the next level.

  • Develop an understanding of how Facebook ads fit into your overall strategy
  • Master ad targeting and buying options to get the most out of your resources
  • Discover ad content best practices to engage your audience
  • Dive into proper ad setup
  • Learn advanced strategies, including testing, to boost your results.
Register NOW! $197

Watch A Sample Facebook Ads Lesson:

Resources To Turn Learning Into Action

We're invested in your success. This Facebook Ads course includes downloads to implement what you learn.

  • Facebook Ads Quick-Start Guide
  • Paid Digital Advertising Quick-Start Guide
  • Digital Advertising Strategy – The OCTO Model

Facebook Ads Course Outline

With over 50 videos, get the exact information you need when you need it.

  • Facebook Ads Introduction 1:02
  • Why are Facebook Ads so Powerful 4:27
  • Organic Reach is Dead 2:30
  • Ad Strategy – Utilizing “OCTO” 2:48
  • “OCTO” – Step One: Objectives 2:36
  • “OCTO” – Step Two: Content 2:26
  • “OCTO” – Step Three: Targeting 4:10
  • “OCTO” – Step Four: Optimization 2:35
  • “OCTO” – Be Deliberate 2:18
  • How Much Do Facebook Ads Cost 6:29
  • What Types of Businesses Run Facebook Ads 2:17
  • Buying Facebook Ads 5:34
  • Setting Your Facebook Ad Strategy 6:16
  • Choosing Your Marketing Objectives 13:09
  • Ad Targeting: Custom Audiences 6:39
  • Ad Targeting: Look-Alike Audiences 3:24
  • Ad Targeting: Locations and Demographics 2:17
  • Ad Targeting: Detailed Targeting 11:40
  • Ad Targeting: Connections 1:24
  • Creating Great Ad Content 12:47
  • Budget and Scheduling 10:57
  • Determining Your Budget 6:46
  • Determining Your Ad Type 3:14
  • Set Key Performance Indicators (KPIs) 4:55
  • Measuring Your Ad Performance 3:05
  • Analyzing Your Ad Performance 5:45
  • Understanding the Different Ad Types 20:17
  • Understanding Ad Structure 4:33
  • Creating Audiences 2:17
  • Choosing Your Ad Placement 6:16
  • How Facebook Ads Are Purchased 14:19
  • Facebook Ad Pacing 3:58
  • Focusing Your Ad Objectives 3:39
  • The Importance of Analyzing Ad Performance 12:57
  • Taking Your Measurement and Reporting
    Next Level 4:13
  • Analyzing Ad Performance: Your Relevance Score 4:10
    37 – Analyzing Ad Performance: Evaluating the Success
    of Your Ad 3:03
  • Optimizing Facebook Ads vs A/B Testing 4:03
  • Nailing the Facebook Ad Set and Structure
    to Maximize Success 12:09
  • Fixing an Ineffective ad 4:46
  • Content Optimization: Introduction 2:14
  • Why is Content Optimization So Important? 5:01
  • Content Optimization: General Principles 2:00
  • General Principles: Keep it Short 8:26
  • General Principles: Bite-sized Messages 7:29
  • General Principles: Well-organized 7:48
  • General Principles: Grab Attention Early 6:06
  • General Principles: Clear Call to Action 9:22
  • Optimizing Content for Facebook: Introduction 2:33
  • Optimizing Facebook: Anatomy of a Post 2:36
  • Optimizing Facebook: Text 11:36
  • Optimizing Facebook: Images 10:58
  • Optimizing Facebook: Video 7:12
  • Optimizing Facebook: Video Story Arc 7:04
  • Audience Insights 2:49
  • Pro Tip: Growing Page Likes 2:23

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All Access Pass Monthly Subscription

Enroll in Facebook Advertising for $197 or unlock our entire training library with the All Access Pass.


Get access to ALL our online courses for $97/month.

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Facebook Advertising
Training Course

$197 course

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Facebook Advertising
Template, Checklist and QuickStart Downloads
BONUS: Digital Tool Reviews
BONUS: High-Impact Training
Digital Tool Discounts
Access to ALL training courses
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Length of access 1 Year Monthly Subscription
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Frequently Asked Questions

When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

Yes. You will receive a digital certificate of completion for this course.

Courses are updated regularly as new features and functionality impact best practices and strategies. 

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

Yes. There are no contracts with the All Access Pass. You can cancel any time online, no questions asked.

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