Digital Measurement
Master Class

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  • 2.5+ hours with over 30 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Unlimited on-demand access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts
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What You’ll Learn:

Measurement and analysis are among the most challenging topics in digital marketing. The challenge isn’t having the data – the challenge is measuring what matters. This digital measurement master class will show you how to create a strong measurement and analytics approach to validate your digital marketing efforts.

Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.

  • Overcome the challenges of measuring what matters
  • Learn how to set meaningful KPIs (key performance indicators)
  • Understand how to fully evaluate your performance
  • Discover how to attribute sales across multiple digital touchpoints
  • Learn how to turn data into compelling reports that drive next steps
Buy Only This Course $97

Watch A Sample Digital Measurement Lesson:

Resources To Turn Learning Into Action

  • Digital Marketing Measurement Quick-Start Guide
  • Benchmarking Quick-Start Guide – Determine What “Good” Results Look Like
  • KPI Quick-Start Guide – Know What Makes a Good KPI and How to Set Them
  • ROI Quick-Start Guide – Measure and Improve ROI to Grow Your Impact Online
  • Digital Measurement & KPI Cheat Sheet

Digital Measurement Course Outline

With over 30 videos, get the exact information you need when you need it.

  • Introduction to Digital Measurement 2:09
  • The Challenges of Digital Measurement 13:14
  • The Goal of Digital Marketing Measurement 4:05
  • Good Measurement Starts with Strategy 9:00
  • What is a KPI? 3:10
  • What is the Difference Between a Measure and a KPI? 3:46
  • Working with KPIs: Examples of How to Use KPIs 6:38
  • KPI Watchouts 2:15
  • How to Set KPIs 2:58
  • What Makes a Good KPI? 3:36
  • The Three Types of KPIs Needed 5:43
  • Looking Beyond KPIs 7:45
  • Setting Benchmarks 11:41
  • Assigning Value with Attribution Models 1:51
  • Why Attribution Modeling? 2:42
  • Attribution Methods Overview 4:30
  • Standard Attribution Model 2:40
  • Single Touch – First Touch Attribution 1:54
  • Single Touch – Last Touch Attribution 1:53
  • Multi-Touch – U-Shaped Attribution 1:20
  • Multi-Touch – Even-Weighted Attribution 3:03
  • Multi-Touch – W-Shaped Attribution 2:25
  • Multi-Touch – Time-Decay Attribution 1:42
  • Attribution Model Examples 1:39
  • Choosing an Attribution Model 4:13
  • Tips for Digital Reporting 4:27
  • Analysis Overview 2:38
  • Analysis Framework – What, So What, Now What 9:11
  • Return on Investment Foundations 4:25
  • Why ROI is Important 1:43
  • ROI to Sales 3:36
  • ROI Complexity: Example of ROI from a Coupon 3:36
  • Why Calculating ROI is Difficult 2:13
  • Smart Measurement with “Back of the Envelope” Math 7:35
  • How to Improve ROI 3:47
  • Steps to Effective Measurement 2:56

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BONUS Tools To Get You Started!

Digital Marketing Tool Reviews ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

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High-Impact BONUS Training ($97)

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All Access Pass Monthly Subscription

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Get access to ALL our online training courses and certifications for $97/month.

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Digital Measurement
Training Course

$197 course

All Access Pass
Monthly Subscription

$97/month

Digital Measurement
Template, Checklist and QuickStart Downloads
BONUS: Digital Tool Reviews
BONUS: High-Impact Training
Online Digital Tool Discounts
Access to ALL training courses
Access to ALL certifications
Monthly Digital News Updates
Member Q&A Sessions
Expert Interviews
Private Facebook Group
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Length of access 1 Year Monthly Subscription
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Frequently Asked Questions

When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

Yes. You will receive a digital certificate of completion for this course.

Courses are updated regularly as new features and functionality impact best practices and strategies. 

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

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