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  • 6+ hours with over 80 videos
  • Real-world examples and demos
  • Beginner to advanced
  • Access for 1 year
  • Downloads: checklists, templates and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner discounts
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What You’ll Learn:

With billions of users, you can’t afford to ignore Facebook – your clients, competitors, suppliers, employees, partners, and prospects are all there.

Everyone, from beginner to advanced, will find practical and actionable ways to get results.

  • Understand how you can grow your business using Facebook
  • Learn best practices for creating and optimizing your Page
  • Discover how to build the right audience for your business
  • Create compelling content that engages on Facebook
  • Explore advanced Facebook insights to understand results
  • Unlock hidden features and functionality to boost your results
Register NOW! $397

Watch A Sample Lesson:

Resources to Turn Learning into Action

We're invested in your success. This Facebook marketing course includes an extensive set of downloads to implement what you learn.

  • Facebook Pages Quick-Start Guide
  • Facebook Business Manage Quick-Start Guide
  • Facebook Pages Tips & Tricks
  • Facebook Company Page Checklist
  • Social Media Priorities Quick-Start Guide
  • Adding Captions to Your Videos Cheat Sheet
  • Social Media Content Ideas Cheat Sheet

Facebook Marketing Course Outline

With over 80 videos, get exactly what you need when you need it.

  • Facebook Introduction 2:24
  • What Is Facebook? 2:21
  • Facebook Overview of Features and Functions 8:00
  • Why Do People Use Facebook? 1:43
  • Why Do Businesses Use Facebook? 2:23
  • Facebook Business Page Overview 13:56
  • How Businesses Are Using Facebook 4:09
  • Business Page Visibility Within Your Newsfeed 5:46
  • How Customers Engage With Your Business Page 2:14
  • The Social Media Strategic Planning Process 2:58
  • The Importance Of Definingy Your Facebook Strategy – The Purchase Path 12:29
  • The Importance Of Defining Your Facebook Strategy – Knowing The Facebook Audinece 5:02
  • Your Facebook Strategy – Listening 6:17
  • Determining Your Content Strategy 9:38
  • Best Practices For Posting Content 8:31
  • How Frequently Should I Post? 7:29
  • Optimizing Your Content 3:09
  • Overview of Facebook Insights 12:15
  • Evaluating The Success Of Your Facebook Pages 2:37
  • Optimizing Your Strategy 3:49
  • Using Groups To Connect With Your Audience 1:54
  • Using Messenger In Your Strategy 2:12
  • Using Facebook Live Video 2:44
  • Creating Events on Facebook 2:28
  • Facebook Business Manager 3:45
  • Introduction to Facebook Ads 2:14
  • Overview of Facebook Ads 19:30
  • Understanding Facebook’s Ad Structure 2:50
  • Facebook Strategy – Using OCTO 1:57
  • Setting Up Your Facebook Page – Introduction 3:16
  • Setting Up Your Facebook Page – Do I Need
    A Personal Account? 1:18
  • Setting Up Your Facebook Page – Creating Your Page 10:09
  • Setting Up Your Facebook Page – Page Settings 11:45
  • Setting Up Your Facebook Page – Edit Your Layout 3:48
  • Setting Up Your Facebook Page – Adding Tabs 1:42
  • Setting Up Your Facebook Page – Assigning Page Roles 2:59
  • Setting Up Your Facebook Page – Best Practices For Profile and Cover Images 3:52
  • Setting Up Your Facebook Page – Best Practices For Name and Username 2:42
  • Getting The Most From Messenger 6:03
  • The Power of Events 4:54
  • Facebook Groups Versus Pages 5:07
  • Promoting Your Facebook Page – Introduction 3:39
  • Promoting Your Facebook Page – Growing Likes 11:09
  • Posting Content – Texts Posts 5:05
  • Posting Content – Photo And Video Posts 3:23
  • Posting Content – Avertising Your Business 2:25
  • Posting Content – Create An Offer 1:24
  • Posting Content – Live Video 4:31
  • Posting Content – Get Messages 1:26
  • Posting Content – Get Phone Calls 1:35
  • Posting Content – Publish A Job 2:28
  • Posting Content – Help People Find Your Business 1:31
  • Posting Content – Create An Event 1:22
  • Posting Content – Write A Note 2:13
  • Posting Content – How Often Should I Be Posting 5:19
  • Communication Mgmt & Moderation Strategy 4:47
  • Defining Your Workflow – How and When to Post and Respond 8:10
  • Using Automation Tools 4:43
  • Optimizing Content For Facebook 3:34
  • Best Practices For Facebook Posts 8:36
  • Best Practices For Using Images 7:49
  • Best Practices For Using Video 7:50
  • Case Study: Optimizing Your Reach – Miller Ferry 7:28
  • Case Study: Optimizing Your Reach – Great Parks of Hamilton County 5:52
  • Case Study: Video Cover – US Figure Skating 1:26
  • Optimizing Content – The 5-Minute Rule 3:11
  • Facebook Live Demo 5:44
  • Advanced Facebook Insights 15:14
  • Advanced Facebook Insights – People Section 4:03
  • AdvacedFacebook Insights – Using AdBuilder to Learn About Your Audience 9:00
  • Facebook Page Management – Publishing Tools 3:47
  • Facebook Page Management – Messages 1:59
  • Facebook Page Management – Notifications 1:10
  • Facebook Page Management – Event Features and Functions 5:09
  • Incorporating Holidays and Pop Culture References Into Posts 3:11
  • Can I Merge Facebook Pages? 2:23
  • Can I Turn Off Reveiws for My Page? 2:17
  • Can I Manage More Than One Page? 0:38
  • Do I Need A Personal Account to Manage a Business Page? 2:36
  • What is the Difference Between a Profile and a Page? 2:31
  • How Can I Add Captioning to a Video? 2:14
  • What is the Best Time of Day to Post? 2:50
  • What is the Reach and How is it Different Than Impressions? 2:04
  • Should I Use Hashtags? 7:50
  • Short vs. Long Posts 2:48
  • What is the Best Image Size For My Post? 3:09
  • Should I Incorporate My Logo Into My Posts? 3:05
  • Should I Tag Pages In My Posts? 3:57

Top-rated Reviews

BONUSES included with this course:

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Digital Marketing Tool Reviews ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.


Exclusive Tool Discounts (Up to $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.


High-Impact BONUS Training ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!


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Facebook Marketing
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Facebook Marketing
Template, Checklist and QuickStart Downloads
BONUS: Digital Marketing Tool Reviews
BONUS: High-Impact Training
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Frequently Asked Questions

When you buy one course, you get access to that course for one year for a one-time fee. The All Access Pass is a monthly subscription to our entire library. Your credit card will be charged each month to maintain access and you can cancel at any time.

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

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Courses are updated regularly as new features and functionality impact best practices and strategies. 

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

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