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May 2020 Digital News

May 2020 Digital News Updates: New Facebook Video Tools, Instagram Redesigns IGTV, and Watch Out TikTok!

Jamie Cheshier

May 18 2020

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar.  Facebook News Updates Facebook Q1 Results - Ad revenue is DOWN which means more opportunities for lower...
July 2019 Digital Marketing News Updates

July 2019 Digital Marketing News Updates: Facebook Post Ranking, Pin Stories, LinkedIn Picture Tags

Krista Neher

Jul 15 2019

Our All Access Pass subscribers get first look at the digital marketing news updates each month in a members-only webinar + Q&A session. Want in? Take advantage of our 14-day trial to see if it's a right fit for you!...
digital marketing skills

7 Digital Marketing Skills Every Marketer Needs

Krista Neher

Jul 12 2019

This year 50% of advertising will be in digital - which means that the days of digital being siloed off are coming to an end (or at least they should). While there is technical expertise required to execute many aspects...
digital marketing plan, digital marketing strategy, executing a digital marketing strategy

5 Things to Listen To For Better Digital Marketing Results

Krista Neher

Jul 04 2019

There are 5 things that you can listen for in digital marketing: your brand or company, your competitors, your industry or category, best-in-class executors, and your target audience. #1: Your Brand or Company The first stage of listening is listening...
digital marketing plan, digital marketing strategy, executing a digital marketing strategy

8 Steps for Building and Executing a Strong Digital Marketing Plan

Krista Neher

Jun 27 2019

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan....

5 Social Video Pro Tips for Capturing Attention and Getting Better Results

Melissa Byers

Jun 20 2019

Social video is one of the fastest growing types of media, but the scroll is powerful. Simply posting video doesn't grab attention. You still need to optimize your effort, just like any other type of post.  Joe Busam, Creative Director...
digital marketing best practices

Even the Biggest Brands Get This Wrong

Krista Neher

Jun 20 2019

It’s easy to get distracted by the new and upcoming digital marketing trends, but the reality is that most businesses can drive a bigger impact by more successfully implementing the foundations. When it comes to growing a business with digital...
Search advertising, google ads, pay per click, digital marketing

Announcing Our New Search Ads (PPC Advertising) Training Course

Allison Chaney

Jun 17 2019

We are VERY excited to share with you the launch of our Search Advertising (PPC) Training Course. Search ads, a type of PPC (Pay Per Click) advertising, are an effective way to drive quality traffic to your website that converts...

The 17 Skills of a Modern Marketer (2019)

Krista Neher

Jun 13 2019

Digital is now projected to consume over 50% of marketing and advertising budgets, yet most marketers (especially senior marketers) grew up in a traditional marketing world. The world of digital, marketing and even consumers change quickly, so marketers need to...
Invite connections to like LinkedIn Company Page

How To Invite Your LinkedIn Connections to Follow Your Company Page

Allison Chaney

Jun 11 2019

LinkedIn is rolling out a new feature on select accounts! Some users are noticing a new feature where you can invite connections to follow your company page. July 2019 Update: this feature has been disabled while LinkedIn works to improve...
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