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March 2024 Digital News Updates – Threads AI and Cross-posting, IG Creator Marketplace, TikTok Could Pull More Music

Krista Neher

Mar 08 2024

Threads AI and Cross-posting, IG Creator Marketplace, TikTok Could Pull More Music Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live,...
Focus on Digital Marketing for Big Impact

Focus on Prioritizing Digital Marketing For Big Impact

Krista Neher

Aug 22 2023

Focus on Prioritizing Digital Marketing For Big Impact There are no easy answers to how to focus on prioritizing digital marketing, but there are two models, Hero, Hub, & Hygiene and Investment/Impact that you can use to help prioritize your...
Calculating ROI for Digital Marketing Impact

Calculating ROI for Digital Marketing Impact

Krista Neher

Aug 15 2023

Calculating ROI for Digital Marketing Return on Investments  ROI is calculated as ROI = (Return – Investment)/Investment. Seems pretty straightforward, right? There are only two things involved – the return and the investment. The reality is that calculating ROI for...
August 2023 Digital News Updates

August 2023 Digital News Updates – Meta’s Threads and Twitter Becomes X

Krista Neher

Aug 10 2023

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites...
Digital PR Trends for Your Business

Digital PR Trends for Your Business

Krista Neher

Aug 08 2023

Digital PR Trends For Your Business Public relations (PR) happens everywhere – both online and offline. That being said, there are two areas to consider concerning public relations and digital marketing, presentation and opportunities. Presentation: The first is ensuring that...
Building Your Digital Marketing Plan for Success

Building Your Digital Marketing Plan for Success

Krista Neher

Aug 01 2023

Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you build a marketing plan...
Building the Framework for Analytics And Optimization Success

Building the Framework for Analytics and Optimization Success

Krista Neher

Jul 25 2023

Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we start learning how to...
Regular Reporting How to Create Impactful Reports

Regular Reporting: How to Create Impactful Reports

Krista Neher

Jul 18 2023

Regular Reporting: How to Create Impactful Reports Regular reporting is an important part of your digital marketing measurement plan and helps provide data for analytic analysis. Be sure that your report drives the focus towards the KPIs that matter most,...
Email Marketing Strategy for Businesses

Email Marketing Strategy for Businesses

Krista Neher

Jul 11 2023

Email Marketing Strategy for Businesses In a world distracted by social media and mobile, email is sometimes forgotten as a strategic digital communications channel. It is estimated that by 2025, 376.4 billion emails will be sent each day, yes, DAY!...
July 2023 Digital Marketing News Updates

July 2023 Digital News Updates – Threads and GA4 Turn Up The July Heat

Krista Neher

Jul 06 2023

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites...
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