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Jul 11 2023
In a world distracted by social media and mobile, email is sometimes forgotten as a strategic digital communications channel. It is estimated that by 2025, 376.4 billion emails will be sent each day, yes, DAY! Moreover, email marketing continues to be one of the most effective digital marketing channels for businesses.
Emails are widely used by people due to the nature of being focused on by people via their inboxes. Therefore, they are effective at driving action. While social media posts and ads tend to be viewed more passively, emails are a medium that people actively engage with – if the emails are any good.
Email is a popular digital marketing tool because it reaches almost everyone, and it is effective for multiple marketing objectives. For example, if your objective is to generate leads, you may need lead generation tools to tactically focus on on-site lead generation conversion rates and quality traffic. When marketers were asked about their objectives in using email as a part of their strategy, their top objectives were:
As you can see, these objectives represent almost every stage of the marketing funnel.
While email content and strategy can target every stage of the marketing funnel, it is usually not the best tool for truly generating new awareness. The reason is that you need email addresses to send emails to – and if you have their email, they are already aware of you.
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