Email Marketing, General

Email Marketing Strategy for Businesses

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Email Marketing Strategy for Businesses

Krista Neher

Jul 11 2023

Email Marketing Strategy for Businesses

In a world distracted by social media and mobile, email is sometimes forgotten as a strategic digital communications channel. It is estimated that by 2025, 376.4 billion emails will be sent each day, yes, DAY! Moreover, email marketing continues to be one of the most effective digital marketing channels for businesses.

Emails are widely used by people due to the nature of being focused on by people via their inboxes. Therefore, they are effective at driving action. While social media posts and ads tend to be viewed more passively, emails are a medium that people actively engage with – if the emails are any good.

  • 58% of adults check their email first thing in the morning.
  • 64% of people say they open an email because of the subject line.
  • 61% of consumers like to receive weekly promotional emails.
  • 95% of online consumers use email.

Email Marketing Strategy

Email is a popular digital marketing tool because it reaches almost everyone, and it is effective for multiple marketing objectives. For example, if your objective is to generate leads, you may need lead generation tools to tactically focus on on-site lead generation conversion rates and quality traffic. When marketers were asked about their objectives in using email as a part of their strategy, their top objectives were:

  • 64% – Sell products and services
  • 52% – Generate leads
  • 51% – Drive website traffic
  • 51% – Brand awareness
  • 25% – Request a referral

As you can see, these objectives represent almost every stage of the marketing funnel.

Marketing Sales Funnel


  • Educate them about your business/brand
  • Share thought-leadership content to stay top-of-mind
  • Welcome them to your community, group, etc.


  • Personalize your email content for your audience
  • Build know, like + trust
  • Share helpful, thought-leadership content to position your brand as an expert.
  • Help them decide by providing valuable information


  • Have a clear call-to-action
  • Show clear benefit to readers – what’s in it for them if they complete the action?

Retain & Grow

  • Build loyalty by making them feel special/exclusive
  • Be useful and relevant and create content that is a good fit for existing customers


  • Encourage sharing with friends
  • Encourage positive reviews

While email content and strategy can target every stage of the marketing funnel, it is usually not the best tool for truly generating new awareness. The reason is that you need email addresses to send emails to – and if you have their email, they are already aware of you.

Want to improve your skills? Check out our Email Marketing course to get your emails from spam to land!

One Reply to “Email Marketing Strategy for Businesses”

  1. Email marketing remains a potent digital communications channel, with a projected 376.4 billion daily emails by 2025. Unlike passive social media, emails command active engagement, especially when well-crafted. 58% of adults start their day checking emails, and effective subject lines entice 64% of recipients to open emails. Marketers use email to achieve a range of objectives, including selling products and services (64%), generating leads (52%), driving website traffic (51%), raising brand awareness (51%), and seeking referrals (25%). Email marketing spans various stages of the marketing funnel, making it a versatile and effective tool for businesses.

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