Email Marketing Articles

• Melissa Byers
• March 18 2025

Get 15 NEW courses – now live in the All Access Pass. The biggest digital marketing training library. They are packed with practical, up-to-date strategies, such as advanced social media tactics, smarter SEO, and how to use AI effectively. Here’s why now’s a great time to dive in: Give yourself the tools you need to succeed! New Courses: […]

• Krista Neher
• July 11 2023

Email Marketing Strategy for Businesses In a world distracted by social media and mobile, email is sometimes forgotten as a strategic digital communications channel. It is estimated that by 2025, 376.4 billion emails will be sent each day, yes, DAY! Moreover, email marketing continues to be one of the most effective digital marketing channels for […]

• Krista Neher
• June 27 2023

All About Email Marketing Frequency, Timing, and Metrics At our live four-day Boot Camps, we dive into email marketing. In every session over the years, we are asked the same questions about email marketing frequency, timing, and metrics. “How often should I send emails?” “What is the best time of day to send my emails?” […]

• Krista Neher
• June 13 2023

3 Types of Email Marketing to Grow Your Business In 2020, email marketing revenue was 7.5 billion dollars, and by the end of 2023, it is estimated to reach over 10 billion dollars. With such a high ROI, what are you doing as a business to optimize your email marketing? Here are three types of […]

• Krista Neher
• May 23 2023

3 Steps to Effective Email Marketing Email is a popular digital marketing tool because it reaches almost everyone, and it is effective at multiple marketing objectives. Beyond creating a clearly defined strategy and execution plan, there are three main stages to effective email marketing: Collect email addresses Drive opens your emails Generate action Collect Email […]

• Krista Neher
• April 18 2023

Follow C.U.R.V.E for Email Subject Lines That Get Opened It doesn’t matter how many emails addresses you have if people don’t open them. When you follow my C.U.R.V.E. model for email subject lines, you will improve your open rate. What is in a Great Email Subject Line? Writing great email subject lines is important and […]