Category: Email Marketing

3 Steps to Effective Email Marketing

Krista Neher

May 23 2023

3 Steps to Effective Email Marketing Email is a popular digital marketing tool because it reaches almost everyone, and it is effective at multiple marketing objectives. Beyond creating a clearly defined strategy and execution plan, there are three main stages...

Follow C.U.R.V.E. for Email Subject Lines That Get Opened

Krista Neher

Apr 18 2023

Follow C.U.R.V.E for Email Subject Lines That Get Opened It doesn’t matter how many emails addresses you have if people don’t open them. When you follow my C.U.R.V.E. model for email subject lines, you will improve your open rate. What...

Most Popular Email Marketing Software

Krista Neher

Mar 07 2023

Most Popular Email Marketing Software When sending emails, most businesses use email software. Email software allows you to easily create professional emails and send them to large email lists automatically. Email software platforms also make sure that your emails are...

Reputation Management, Email Marketing, Digital Ads and Analytics: Takeaways From Virtual Digital Marketing Boot Camp

Allison Chaney

Jul 28 2020

Our virtual digital marketing boot camp students learned a ton in our recent session! We focused on reputation management, email marketing, digital advertising and Facebook ads, as well as analytics and measurement all in one day, and the questions were...

3 Reasons Chatbot Marketing Will Change How You Interact With and Grow Your Audience

Melissa Byers

Dec 03 2018

This interview with Virginia Nussey of MobileMonkey talking about chatbot marketing is part of our Digital Marketing Insiders program. Join now and watch the recording and get her FULL list of pro tips and insight here. When you think of a...

Announcing Our New Email Marketing Training Course

Allison Chaney

Nov 19 2018

We are VERY excited to share with you the launch of our Email Marketing Training Course. Email is one of the most effective forms of marketing, and businesses who are doing it right are getting big results. In this course, you’ll...

5 Global Digital Marketing Trends the U.S. Hasn’t Adopted Yet that are HUGE

Krista Neher

May 16 2017

We recently delivered a global digital marketing training program for a company with operations around the world, and one of the things we were surprised by was that in many markets, global digital marketing trends were much more advanced vs....

Digital Marketing 101: The Core Things that Every Marketer (or business professional) Needs to Understand

Krista Neher

Jan 04 2016

When it comes to digital marketing, many business professionals are intimidated and don’t know where to start. That is understandable – it is a large and confusing world. If you aren’t sure where to start or what you really need...

Warning: Google Changes May Be Killing your Email Open Rates (and what you can do about it)

Carolyn Coates

Aug 16 2013

A recent Google change may be decimating your email marketing open rates..... If you use Gmail, you may have noticed your Gmail inbox recently made some changes. If your company sends out email marketing, you've probably at least heard about...