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People often ask me how I started running a company, traveling the world and becoming an industry thought-leader. You can find my official bio below, but I wanted to take a moment to share the story of how I ended up here.
I started my career at Procter and Gamble (P&G) Canada (yes, I am Canadian, so you already know that I’m really really nice). After leading product launches and analysis in Canada, I moved to Cincinnati to work on some of P&Gs biggest businesses and most important brand launches in finance, sales and marketing.
While I was still at P&G I started working part-time for an internet start-up company. The startup got funded and I went on to run marketing there.
I had to do more with less – I needed to get results and I had almost no budget. I also had to compete against companies that had millions of dollars to spend. Anyone else have this problem? Need to do more with less? Have to compete against bigger guys?
I had to do more with less – I needed to get results with almost no budget. That is when I discovered social media marketing.
That is when I discovered social media and digital marketing. We were one of the first companies to use Twitter (in 2007) and were active on MySpace (old school) and did almost every online marketing possible. As we learned I made a TON of mistakes along the way.
The best way to learn isn’t from experience. The best way to learn is from somebody else’s experience.
During our first 4 months we acquired 40,000 users from digital with almost no spending. Our biggest competitor spent $2 million and had the same number of users.
The start-up got sold and I didn’t know what I wanted to do next. People started asking me about how they could get better results from digital. I started helping some businesses and before I even had a real business and landed P&G as a client (they followed me on social media and hired me because of my thought leadership).
I wanted to help more businesses more quickly, so I started Boot Camp Digital and focused on training, education and capability building for some of the world’s biggest brands.
This training has taken me around the world (literally) and so many amazing people and opportunities have come my way.
I really do love what I do every day (if you talk to me you can see my passion) and I love helping others discover how to harness the power of digital marketing and social media.
Krista Neher is the CEO of Boot Camp Digital, a trainer, educator, global speaker and bestselling author. Krista has trained hundreds of thousands of marketers over 15 years as a sought-after authority, digital transformation leader and keynote speaker on digital marketing.
Krista is a social media and digital marketing pioneer, having created some of the earliest social media marketing, before social media was even a recognized term.
Since then Krista has worked with clients like P&G, GE, NASA, Facebook, Google, General Mills, the US Senate, Nike, Harley Davidson, Remax and more, to grow their digital marketing capabilities. Krista has been a featured expert on CNN, the Wall Street Journal, The New York Times, NBC, CBS and Shape Magazine.
As an entrepreneur and CEO of Boot Camp Digital Krista helps businesses to grow their digital marketing capabilities through training, education and strategic consulting. She has worked around the world. Krista created the first Accredited Social Media Certification program globally and wrote the first textbook on social media.
Krista is the bestselling author of 6 books on digital marketing, including Launch Yourself! Personal Branding, Digital Marketing that Actually Works, Social Media: A Strategic Approach, Visual Social Media Marketing, Visual Social Marketing for Dummies and the Social Media Field Guide.
“I Highly Recommend Krista!”
Boot Camp Digital spent six hours with our senior executive staff at Catalogs.com, critiquing the current state of our social media and facilitating the development of a social media plan. The input was exceptionally well-researched and insightful. Krista’s book is right on target, and a good tool to keep social media efforts targeted and productive. I would highly recommend Boot Camp Digital.
“Krista really knows her stuff re: social media and digital marketing.”
She has high energy and can bring tremendous knowledge and skill to your social media strategy and implementation. If your company is thinking of improving its social media presence or developing a strategy, I recommend you give Krista and her company a call.
“We look forward to future training from Boot Camp Digital.”
Krista made a presentation to the Cincinnati Area Women’s Council of REALTORS on the subject of Social Networking. She discussed how REALTORS can use the various social media to enhance business. She was personable, knowledgeable, and accommodating to the needs of our group.
“I really enjoyed the program for our organization and learned a lot.”
The discussion portions of the presentation were extremely beneficial. It is nice to apply the concepts to clients as you learn about them, rather than try to recall them later.
“Very knowledgeable about social media.”
I have seen a few different people talk about this subject and you have by far given me the best information on the topic. Thank you!!!!!!!
“I found the social media presentation today to be the most useful and relevant information on the subject I have ever attended.”
“Excellent customized training that fit our needs.”
Boot Camp Digital’s training allows us to stay current – even ahead of the game – when it comes to internet marketing and social media tools and strategies.
“Your [training] was one of the best trainings I’ve been to-on any topic.”
Clearly, you’re doing what you’re supposed to be doing. I am very eager to get moving on my own social media projects.
“Allison Chaney had some great tips for the hundreds of people at the Tyler Area Chamber of Commerce B2B expo today!”
She covered web design, the power of reviews, social media, Google Business listing and more! Always fun to meet with other industry leaders spreading the good word of a strong online presence.
“Allison makes it interesting and fun!”
Just the short one hour luncheon I attended was very informative and Allison makes it interesting and fun. Learned a lot to help grow our business.
“A true digital mentor!”
As a coach and trainer Allison has a 360 approach of digital marketing. She possesses a very high level of digital knowledge which she delivers with much passion and professionalism. I had the opportunity to be part of one of her training sessions which were very well organized. Her expertise blended with her years of digital marketing experience gives her the opportunity to be very illustrative with examples during her training sessions. She is a true digital mentor to many!
“I highly recommend reaching out to schedule your own Boot Camp!”
Thoroughly enjoyed Boot Camp Digital training with Allison. Great presentation skills and an ability to make the learning experience fun and exciting! If you want to learn how to better leverage social media, I highly recommend reaching out to Allison to schedule your own Boot Camp!
“Allison went above and beyond”
Allison lead the Hu-Friedy Social Media Bootcamp for 2 days. I believe that she went above and beyond to teach this bootcamp to our group of dental professionals. She customized her presentation all around the dental industry. This took at dozens, maybe hundreds of hours to research all the dental related material we needed to know about dentistry and social media. I have taken numerous social media courses and classes to create business videos however, Allison has information that no one else seems to know. She knows the latest information to have more Facebook views and every other social media network. I highly recommend Allison and the Boot Camp Institute, to expand your company’s knowledge about marketing on social media.
“Boot Camp Digital is an excellent way to not only learn about social media and internet marketing..”
..but feel comfortable talking about it with anyone after.
“You present valuable info.”
Many others claim to know all about Social Media but I’m most impressed with your info!
“This full view helped me to think of more strategic digital integration opportunities.”
As our industry has evolved we have tried to keep up while also considering our highly regulated environment. I found it extremely helpful to step back and look at the big digital picture, rather than racing to adopt the individual tools and parts.
“You won’t find better training than Boot Camp Digital.”
There is none better – enough said.