Digital Marketing Analytics Articles

• Krista Neher
• August 15 2023

Calculating ROI for Digital Marketing Return on Investments  ROI is calculated as ROI = (Return – Investment)/Investment. Seems pretty straightforward, right? There are only two things involved – the return and the investment. The reality is that calculating ROI for digital marketing is very difficult. The reason for this is that we know that marketing […]

• Krista Neher
• August 01 2023

Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you build a marketing plan for success. Here are some tips to help you build a plan today. Determine Your […]

• Krista Neher
• July 25 2023

Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we start learning how to achieve success. It is about weeding through the numbers to understand WHAT they mean and […]

• Krista Neher
• July 18 2023

Regular Reporting: How to Create Impactful Reports Regular reporting is an important part of your digital marketing measurement plan and helps provide data for analytic analysis. Be sure that your report drives the focus towards the KPIs that matter most, but also include measurements and other information to create impactful reports. Most businesses report every […]

• Krista Neher
• July 04 2023

The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance. You may be able to create a single metric that incorporates all of these, but often it takes two […]

• Krista Neher
• June 20 2023

Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% – is this good? Should you be satisfied? What does good look like in digital marketing? […]