May 16 2023
What Makes A Good KPI? KPIs -Key Performance Indicators - judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you...May 09 2023
4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital...Mar 14 2023
Customer Relationship Management: Is Your Business CRM Ready? CRM stands for Customer Relationship Management. It's a platform or system used by a company to manage all of its interactions and its relationship with a customer. Small to large businesses all...Feb 21 2023
Why is ROI an Important Driver to Success? Let's look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI - Return On Investment -...Aug 31 2021
In our digital marketing training courses and workshops, when we ask our students the difference between reach and impressions, they often get it wrong. In our digital IQ test, which surveyed over 2000 marketers, the results show that 54% of...Aug 24 2018
We are VERY excited to share with you the launch of our Google Analytics Training Course. One of the biggest challenges we have today is that we’re overwhelmed with data and we often fall into traps of reporting on useless...Feb 27 2018
When it comes to digital marketing it can be difficult to make priority calls. Where should you spend your time and effort? What should you invest in? What is a time suck that won't really help you to move your...Dec 27 2017
Smart marketers will use their 2017 analytics to help shape their 2018 digital marketing strategy. We're just like you. We take time at the end of the year to review analytics that often drive strategy for the upcoming new year....Dec 05 2017
The C-Suite’s use of social media is on the rise. Honestly, whose isn't? It's information on how unique audience groups use it, however, that sharpens our ability to target them. The C-Suite is no different. 66% of C-Suite use social...Try FREE for 5 Days!