Category: Digital Marketing Analytics

What Makes a Good KPI?

Krista Neher

May 16 2023

What Makes A Good KPI? KPIs -Key Performance Indicators -  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you...

4 Steps to Digital Marketing Measurement

Krista Neher

May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital...

Customer Relationship Management: Is Your Business CRM Ready?

Krista Neher

Mar 14 2023

Customer Relationship Management: Is Your Business CRM Ready? CRM stands for Customer Relationship Management. It's a platform or system used by a company to manage all of its interactions and its relationship with a customer. Small to large businesses all...

Why is ROI an Important Driver to Success?

Krista Neher

Feb 21 2023

Why is ROI an Important Driver to Success? Let's look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI - Return On Investment -...

54% of Marketers Don’t Understand the Difference Between Reach and Impressions

Allison Chaney

Aug 31 2021

In our digital marketing training courses and workshops, when we ask our students the difference between reach and impressions, they often get it wrong. In our digital IQ test, which surveyed over 2000 marketers, the results show that 54% of...

Announcing Our New Google Analytics Training Course

Allison Chaney

Aug 24 2018

We are VERY excited to share with you the launch of our Google Analytics Training Course. One of the biggest challenges we have today is that we’re overwhelmed with data and we often fall into traps of reporting on useless...

Digital Marketing Strategy: Prioritizing Digital Spending With New Framework

Krista Neher

Feb 27 2018

When it comes to digital marketing it can be difficult to make priority calls. Where should you spend your time and effort? What should you invest in? What is a time suck that won't really help you to move your...

Our Top 2017 Posts to Shape Your 2018 Digital Marketing Strategy

Melissa Byers

Dec 27 2017

Smart marketers will use their 2017 analytics to help shape their 2018 digital marketing strategy. We're just like you. We take time at the end of the year to review analytics that often drive strategy for the upcoming new year....

10 Tips for Targeting the C-Suite on Social Media

Melissa Byers

Dec 05 2017

The C-Suite’s use of social media is on the rise. Honestly, whose isn't? It's information on how unique audience groups use it, however, that sharpens our ability to target them. The C-Suite is no different. 66% of C-Suite use social...