Category: Internet Marketing Strategy

Twitter Ads

briantudor

Jun 18 2010

Twitter Launches Promoted Trends I read an article recently about Twitter selling ad space, back in April Twitter introduced Promoted Tweets, a platform to allow businesses to promote themselves within the Twitter stream. Now it seems Twitter has launched Promoted...

The Challenge of Measuring Social Media

Krista Neher

Jun 02 2010

A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement - what, why and how to measure social media. Since...

81% of Firms are Using Social Media for Marketing – CMO Survey

Krista Neher

May 26 2010

I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social...

Insights from ad:tech Opening Keynote

Krista Neher

Apr 20 2010

I'm at the ad:tech conference this week (note - ad:tech is a client) which kicked off with an awesome keynote by Jamie Cohen Szulc, the CMO of Levi Strauss.  The keynote was great - Jamie had a very engaging and...

5 Untapped Social Media Marketing Opportunities

Krista Neher

Apr 05 2010

Twitter, Facebook, Blogs and LinkedIn get all of the attention in social media marketing, but there are a number of other tools that can get great results that are less popular.  Leveraging these social media tools can drive sale, traffic...

8 Steps to Building Your Social Media Strategy

Krista Neher

Apr 02 2010

Building a social media strategy is an important first step to success in the social media space.  It isn't as simple as joining facebook and setting up a fan page or creating a twitter account. I'm currently working on a...

Take Advantage of the Growth in Mobile this Year with MobileCoupons.com

Krista Neher

Jan 26 2010

We are really excited at Boot Camp Digital to be working with a client that has a product that we really think can make a market impact this year.  Adage recently posted an article on 5 Mobile Trends for next...

Internet Marketing – Get the Most with a Solid Strategy

Krista Neher

Oct 20 2009

Over the last 10 years almost every business has either built some form of a web presence - a website, social media profile, online display ad campaign - or their customers have built one for them - online review sites,...