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The New Marketing KPIs: What Leaders Should Measure in 2026
Wednesday, January 21, 2026 at 3:00 PM ET
Marketing leaders are under more pressure than ever to prove impact, not activity.
But many teams are still reporting KPIs that look good in dashboards and fail in the boardroom. Engagement, impressions, and clicks do not explain what is actually driving growth. And in 2026, that gap is getting more expensive.
This livecast will break down the marketing KPIs leaders should actually use in 2026, along with the metrics they should stop reporting altogether.
You will learn how to align marketing measurement to real business outcomes, make smarter decisions with your data, and clearly communicate value to executives.
Reserve Your Space
Sign up to get a link your Free Access to Boot Camp Institute and register for the upcoming webinar.
In this session, you’ll uncover how to:
- The most common KPI mistakes marketing teams still make and why they undermine credibility
- Which vanity metrics to stop prioritizing and what to replace them with
- The core KPIs leadership teams actually care about in 2026
- How to connect marketing activity to revenue, pipeline, and growth
- A simple KPI framework to prioritize metrics across channels and campaigns
- How high-performing teams use measurement to guide decisions, not just report results
BONUSES
With your FREE membership level in Boot Camp Institute, you’ll also get instant access to:
- Digital Marketing Strategy Workshop
- Digital Strategy Template and Action Planner
- AI for Productivity Crash Course
- From Feedback to Five Stars Crash Course on Online Reviews
- Additional free resources, templates and downloads
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