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The New AI Skill Set: What Every Marketer Needs to Learn Now
Wednesday, August 19, 2026, at 3:00 PM ET
AI is changing marketing faster than any technology in recent history. While many marketers are focused on learning new AI tools, the bigger challenge is developing the skills needed to work effectively with AI.
The marketers who thrive in the AI era won’t necessarily be the best writers, researchers, or content creators. They’ll be the best at directing AI, designing workflows, analyzing outputs, refining results, and applying human judgment. As AI takes on more of the execution, the skills that create value are shifting.
In this free training, we’ll explore how AI is changing marketing roles, responsibilities, and required skills. You’ll learn the capabilities that are becoming more important, the skills that are becoming less valuable, and practical ways to develop the expertise needed to succeed in an AI-powered workplace.
We’ll introduce our 5 Skills of an AI-Powered Marketer Framework and share practical examples of how leading marketers are using these skills to work more effectively with AI.
The future belongs to marketers who know how to work with AI, not just use it. Join us to learn the skills that will matter most in the years ahead.
Reserve Your Space
Sign up to get a link your Free Access to Boot Camp Institute and register for the upcoming webinar.
In this session, you’ll learn:
- How AI is changing the skills marketers need to be successful
- Which skills are becoming more valuable and which are becoming less important
- The 5 Skills of an AI-Powered Marketer: Direct, Design, Analyze, Refine, and Decide
- How to effectively direct and collaborate with AI
- Practical frameworks for combining human expertise and AI capabilities
- Common mistakes marketers make when working with AI
- How to future-proof your skills and career in an AI-powered world
BONUSES
With your FREE membership level in Boot Camp Institute, you’ll also get instant access to:
- Digital Marketing Strategy Workshop
- Digital Strategy Template and Action Planner
- AI for Productivity Crash Course
- From Feedback to Five Stars Crash Course on Online Reviews
- Additional free resources, templates and downloads
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