Digital Marketing Skills Research Report

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“MARKETERS LACK SKILLS NEEDED FOR SUCCESS, SCORING 36% ON DIGITAL IQ TEST”

Over 2000 people have taken our Digital IQ Quiz and the scores are surprising.

• Marketers scored 36% overall on the Digital IQ Quiz.
• They showed gaps in knowledge in measurement, strategy, content marketing, social media, digital advertising, and SEO.
• Respondents answered tactical questions correctly more often than questions about strategy.
• 54% don’t understand the difference between reach and impressions, illustrating that marketers have a lot to learn about measurement and analytics.

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