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What an unforgettable weekend with Boot Camp Digital!

Great course! I love the team and the energy!

Highly recommend!

Extraordinary Digital Marketing Boot Camp!

I am a team of one digital specialist at a small scale ad agency so I am often tasked with building the strategy, executing and reporting and sometimes I need some new fresh ideas on better ways to build and implement my digital plans. This book was a great guide and included some awesome tips on how to think about strategy building in the digital space differently. I definitely recommend this book, especially if you’re just starting out and need some guidance.

It’s chock full of useful information that is succinct and understandable. While the world of digital marketing is constantly changing, the hallmarks described in this book are timeless. I highly recommend it.

I used this book to explain the digital marketing world we live in today. It has great information how to use all the media to market my product. It’s an easy read. I was surprised to read all the great info.

I am a software engineer that is starting her own business. I understand the impact of a good marketing strategy but I have no idea of how to think of it, how to execute it, or how to implement it. All this topic seemed abstract and strange for me. After reading this bookI have a clear idea and I know exactly what to do. I like how structured and simply written this book is. I recommend it to everyone starting or running their business.

I now have the knowledge to implement a campaign and measure its success more efficiently!

Krista’s engaging personality, professional presentation skills, and top-tiered marketing and social media knowledge combine to create a fun, knowledge-based, energy-filled experience. I value the times that I have participated in one of her seminars and would recommend Krista with a virtual megaphone.

It was two days of information that I am excited to implement. Your materials, slides, examples and book gave me a clear guide to move forward and make a big impact in my business and future TEDxCincinnati Events. Thank you – you’re amazing! 10 out of 10!!!

Boot Camp Digital created a wonderful Social Media Certification Program at Cincinnati State. The instructor was passionate about the subject and had tremendous knowledge and skill in all aspects of social media strategy and implementation. The trainer was energetic and entertaining, and is interactive with her students.

Boot Camp Digital spent six hours with our senior executive staff at Catalogs.com, critiquing the current state of our social media and facilitating the development of a social media plan. The input was exceptionally well-researched and insightful. Krista’s book is right on target, and a good tool to keep social media efforts targeted and productive. I would highly recommend Boot Camp Digital.

She has high energy and can bring tremendous knowledge and skill to your social media strategy and implementation. If your company is thinking of improving its social media presence or developing a strategy, I recommend you give Krista and her company a call.

Krista made a presentation to the Cincinnati Area Women’s Council of REALTORS on the subject of Social Networking. She discussed how REALTORS can use the various social media to enhance business. She was personable, knowledgeable, and accommodating to the needs of our group.

I attended the bootcamp course on building a successful blog. Not only did the trainer do a great job presenting I walked away with a great guide book to reference those next steps to implement.

Her innovative thinking and knowledge of current mediums coupled with her marketing background make her an indispensable resource for anyone looking to maintain relevance in today’s atmosphere. I have had the pleasure of attending many of her workshops and look forward to the next one!

She reigns in an ever changing social media landscape and presents depth and breadth of information that is intuitive and easy to grasp. Very, very practical.

Great content, awesome presenter. Lots of great information that I’m looking forward to implementing.

Boot Camp Digital definitely gave me a whole new perspective of social media and everything tied to it. Excellent course with actionable takeaways!

Krista is very knowledgeable in social media and how she discusses it is very traceable. She has experience and knows what she is talking about.

I learned so much and had fun too. Everyone may be using social media and digital marketing, but you gave us the tools to use it effectively and get actual results in a business setting. Thanks again – excellent program! Highly recommend it.

The best Presentation at #sesto. It was great!

The discussion portions of the presentation were extremely beneficial. It is nice to apply the concepts to clients as you learn about them, rather than try to recall them later.

I have seen a few different people talk about this subject and you have by far given me the best information on the topic. Thank you!!!!!!!

The trainer was so knowledgeable and enthusiastic about practical and powerful aspects of social media. I learned the difference between simply using the tools and leveraging them to meet my objectives. I can’t wait to try what I learned.

I found the social media presentation today to be the most useful and relevant information on the subject I have ever attended.

It was awesome! So much content and value that I can implement immediately. I can’t wait to get started.

Boot Camp Digital’s training allows us to stay current – even ahead of the game – when it comes to internet marketing and social media tools and strategies.

Whether you’re new to social media, or somewhat knowledgeable and needing brand/identity refinement, Krista will help get your online presence to that next level! I left her workshop with greater clarity on a number of topics, and ideas that are benefiting my career.

I had no idea about the value in social media marketing. Boot Camp Digital opened my eyes to all the free tools available to help promote an agency. As a non-profit organization, this is huge. Thank you!

Boot Camp Digital’s disciplined yet entertaining social media boot camp training literally ‘engaged’ me to construct a 40+ page marketing launch plan. I will be able to take action immediately through both established and my newly-created social media real estate. I highly recommend Boot Camp Digital for Social Media to recharge any seasoned marketing professionals engines or set the course for any business looking to socialize their message.

I attended Boot Camp Digital’s 3 day course on Social Media and was blown away by the knowledge and expertise offered. Would highly recommend this to anyone else looking to become fluent in Social Media!

I’m glad I came to this session already. Very insightful.

I took 30 pages of notes and that’s not something I’ve ever done at a seminar before.

Thanks for a great two-day immersion in the world of social media marketing. Really, yours was one of the best trainings I’ve been to – on any topic. Clearly, you’re doing what you’re supposed to be doing. I am very eager to get moving on my own social media projects, and hope to delve in by this weekend.

Clearly, you’re doing what you’re supposed to be doing. I am very eager to get moving on my own social media projects.

Allison Chaney had some great tips for the hundreds of people at the …B2B expo today!

Just completed Digital Boot Camp conducted by Allison. Her knowledge and enthusiasm on a topic that initially started out to be very intimidating turned out to be a great learning experience for me and my colleagues. Thanks for your energy and encouragement. Great Job!

Just the short one hour luncheon I attended was very informative and Allison makes it interesting and fun. Learned a lot to help grow our business.

Hands down, one of the best classes/training sessions I have taken! The 4 day digital boot camp is truly one of a kind in the content provided. I highly recommend this class to anyone who is looking to grow and promote their business online!

As a coach and trainer Allison has a 360 approach of digital marketing. She possesses a very high level of digital knowledge which she delivers with much passion and professionalism. I had the opportunity to be part of one of her training sessions which were very well organized. Her expertise blended with her years of digital marketing experience gives her the opportunity to be very illustrative with examples during her training sessions. She is a true digital mentor to many!

Thoroughly enjoyed Boot Camp Digital training with Allison. Great presentation skills and an ability to make the learning experience fun and exciting! If you want to learn how to better leverage social media, I highly recommend reaching out to Allison to schedule your own Boot Camp!

I recently attended a Boot Camp Digital seminar taught by Allison and it was not only a worthwhile investment for the two days on-site, the amount of training resources and access to experts after the training is terrific. Allison was well-prepared, knowledgeable and kept the day moving along with a great energy – which is not easy! I am grateful that I now have one resource to go to for my social media/marketing training which will not only save research time, but I am confident on the accuracy of the information. Looking forward to attending a future training!

Allison lead the Hu-Friedy Social Media Bootcamp for 2 days. I believe that she went above and beyond to teach this bootcamp to our group of dental professionals. She customized her presentation all around the dental industry. This took at dozens, maybe hundreds of hours to research all the dental related material we needed to know about dentistry and social media. I have taken numerous social media courses and classes to create business videos however, Allison has information that no one else seems to know. She knows the latest information to have more Facebook views and every other social media network. I highly recommend Allison and the Boot Camp Institute, to expand your company’s knowledge about marketing on social media.

I thoroughly enjoyed reading Visual Social Media Marketing by Krista Neher. The book was a solid, 100 pages, easy to read book with great content and lessons. She really knows the ins and outs of the vast and ever-changing world of social media. I used this book for my Social Media and Marketing class at Ohio University. As someone who wants to work in social media and specifically the marketing side, I felt that this book provided me with a lot of useful information for my career in social media. I never realized the power that pictures have on social media. The book explains that pictures get the most clicks and views of any content on the most popular social media sites. Neher really enforced that if you don’t have images in your digital marketing strategy, you will hurt yourself.

Because this book is about social media and the affects pictures have on audiences, Neher spent a couple chapters talking about Instagram and Pinterest. Businesses have taken advantage of social media sites such as Instagram and Pinterest because of the mass audience they have and are building on. Neher hits hard on how these two growing social media sites are changing the way businesses start interaction with their customers and improve traffic. They are using these sites to show and share pictures of their new products to customers. After reading the book I explored the social media sites of companies to see how effective these sites are for the business. I noticed clothing companies like J.C. Penny use their sites effectively to show pictures of their clothing to attract their audience. Neher doesn’t just focus on how these two sites are big on images. She discusses the other big names like Facebook and Twitter and how pictures influence and enhance the post and tweets on these and many other sites.

What I enjoyed about the book was how it focused more on providing images to assist and reinforce the message she was sending. She provides a wide variety of picture types and gives good advice on how to ensure that the message of the picture is clear and effective for the audience and drives the most traffic. Another quality of this book that I liked was the data research. This book is chalk full of great quantitative research found by studying how people behave on social media sites in relation to images. One of my favorite statistic stated that Instagram users snapped almost 1.3 million pictures when Hurricane Sandy occurred.

If I pulled out every great piece of information that I found in this book, I would be writing a novel. That just enhances the great amount information that was presented in this book. As someone who works on close to ten different social media sites, I will be applying a lot of Krista Neher’s knowledge to my social media work. I highly recommend this book to anyone interested in social media, online marketing, and ways to improve social media for your business. Social media has taken over the world in a positive way and you will gain a lot of good information

I run a small business of making crafty items and selling them in person and online. I bought this book to get better insight on how to get a leg up in my industry because I felt like my social media presence was lacking. As it turns out, I was going about it the wrong way entirely. I need quality, relevant images in order to get noticed. I wouldn’t have known that if I hadn’t have taken the time to read this material. With the short attention span of today’s culture, images are essentials to getting noticed online. I’m really glad I read this!

This book covers all of the major social networking sites as well as taking an inventory on one’s own social networking public image. There are also great resources provided by professionals in relevant industries that help to understand why the author guides readers towards certain tips. One thing that sets apart this work from others is the case studies and covering things I hadn’t even thought about that are crucial to getting noticed. I started implementing many of the tips immediately and it was effective in getting responses from my audience. A definite must-have for those who want to kick butt with their social media presence.

The Field Guide lives up to it’s name. You won’t find a lot of fluffy theory or ivory tower concepts in this book. Instead, you get exactly what you need to develop and implement a successful social media marketing strategy.

Experts may find themselves skimming through some of the earlier material, which focuses on background topics (“What is social media?”) and dispels some common myths and misconceptions. However, this information is essential for anyone who is a newcomer to the modern social media tools – even seasoned marketers. Think of it as “social media 101”.

Later in the book you’ll find tips and tricks for making best use of the current social media tools. This material is a critical resource for anyone marketing online! The subtleties between mobile vs Twitter vs Facebook, etc are hard to keep straight in your head and the Field Guide does a wonderful job of keeping the info close at hand. This is the kind of book that you’ll keep nearby your PC and refer to time and again.

Krista Neher’s Social Media Field Guide is a must read for both new and established social media marketers. For newbies it shows social media is more than just creating a Twitter account and tweeting about what you plan on doing. For experienced marketers the field guide reinforces concepts and strategies they should already have in place, building on those concepts to increase success and ROI. When you are reading the Field Guide make sure to keep a pen handy, not only for keeping notes in the margins, but to write down your key takeaways at the end of each section in the Action Items and Key Learnings section provided.

If you are motivated to add social media to your company’s overall marketing strategy and you are running into road blocks from your company you need to show them this book, and discuss the strategies and tactics Krista introduces. She makes your arguments for success through social media for you, and armed with her Field Guide you will be able to find your way through the jungle that is social media.

At only 225 pages it is a quick and easy read you can knock out over the weekend, and you’ll be a better social media marketer by Monday.

When Krista told me she was writing a book on Digital Marketing I got worried. She has been one of the secret weapons of my career and I didn’t want to share her brain with the general public. Upon reading her book my feelings changed because this book is important. Rare is there a guide that really goes deeper than the superficial and helps the reader as if the person was there and this book does.

With today’s rapidly evolving media landscape, marketers struggle to keep up. In addition to needing tactics for these new social and digital channels, they also need help with the underlying strategy, budget questions, and measuring ROI. Krista Neher’s new book is aptly named. Digital Marketing That Actually Works provides tools and frameworks marketers at organizations of any size can use. Read this book and you’ll be on your way to rethinking your marketing at a time when marketing is rethinking itself.

Follow the Leader(ship)! Digital Marketing explained so you can actually do it, too! This book is a must-read for those struggling to understand how effective their current marketing is and for those who are finally ready to not just work hard, but also smart! Many gurus and influencers out on the web spout off “how-to” and “do-this” theories yet not give you a blueprint of each step to take along the way. This book will take you through all the stages of creating and implementing a digital marketing strategy. Krista shows how all parts work together; social media marketing, email marketing, advertising, SEO, etc. The power tips, tools and action items allow you to use this book as a field guide to your digital marketing needs. If you are ready to see measurable results, actually go purchase, read and implement the strategies in this book.

I love the step by step approach, roadmap, exercises, and bonus 30-page action planner. So much value and impact in this book. If you are in digital or need to up your game in your organization this is a must read. Not only is it a book but they have build excellent training programs around the material as well. Book + Training = Success!

It has tried and true practices, covering everything you need to know and more. I love how the book has sections for written notes where you can reflect on your goals and develop ideas. I’ve worked in digital for years, but even I learned some new pieces of infor that were really helpful. I think anyone, digital marketer or not, can find this helpful. Great read!

I am very impressed with this book. Having known Krista Neher for many years I will have to say this is her best book yet. I purchased her earlier works and used them extensively in my business and with my business clients to great advantage. This book builds on her early successes and capitalizes on her many years as a digital media professional with her instructing and leading within the digital media world. Her first recommendation that all digital media campaigns start with an evaluation and analysis of a company’s Goals, Strategies, Objectives, and Tactical Needs and Requirements is spot on. Too many wasted man hours and funds are spent on looking for the “next big thing” as she calls it. The bottom line for any company is to be where their audience is, and Krista makes this point and gives many strategic and deliberate ways to accomplish this in her book. Many businesses want to piggyback on influencers to promote their businesses thinking this is a shortcut to success. Krista correctly warns that many of these “influencers” paid their follower numbers and are not actually influencing anyone except businesses who want to engage them. This is a serious book that will help any business, large or small, to improve their digital marketing, reduce costs, and increase effectiveness for funds spent. I highly recommend this book to everyone who is in business. Well done Krista!!

Invaluable marketing volume for people, students and instructors who are interested in leveraging social media in a number of platforms….not just Facebook and Twitter.

It provides a full plan, complete with everything you need.

..but feel comfortable talking about it with anyone after.

Many others claim to know all about Social Media but I’m most impressed with your info!

As our industry has evolved we have tried to keep up while also considering our highly regulated environment. I found it extremely helpful to step back and look at the big digital picture, rather than racing to adopt the individual tools and parts.

There is none better – enough said.

I just revisited your masters circle training. I love the changes you have made. So much material, great training. I loved the categories so I could clearly understand what category I wanted to focus on.