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Hands down, one of the best classes/training sessions I have taken!
Hands down, one of the best classes/training sessions I have taken! The 4 day digital boot camp is truly one of a kind in the content provided. I highly recommend this class to anyone who is looking to grow and promote their business online!
– Jackie Wiegert Klotz, Marketing Manager
A true digital mentor!
As a coach and trainer Allison has a 360 approach of digital marketing. She possesses a very high level of digital knowledge which she delivers with much passion and professionalism. I had the opportunity to be part of one of her training sessions which were very well organized. Her expertise blended with her years of digital marketing experience gives her the opportunity to be very illustrative with examples during her training sessions. She is a true digital mentor to many!
– Maynor Larrieu, Marketing Manager
I highly recommend reaching out to schedule your own Boot Camp!
Thoroughly enjoyed Boot Camp Digital training with Allison. Great presentation skills and an ability to make the learning experience fun and exciting! If you want to learn how to better leverage social media, I highly recommend reaching out to Allison to schedule your own Boot Camp!
– Mike Walsh, Multilink
I recently attended a Boot Camp Digital seminar taught by Allison and it was not only a worthwhile investment for the two days on-site, the amount of training resources and access to experts after the training is terrific. Allison was well-prepared, knowledgeable and kept the day moving along with a great energy – which is not easy! I am grateful that I now have one resource to go to for my social media/marketing training which will not only save research time, but I am confident on the accuracy of the information. Looking forward to attending a future training!
– Anne Cahill, Marketing and Business Development
Allison went above and beyond!
Allison lead the Hu-Friedy Social Media Bootcamp for 2 days. I believe that she went above and beyond to teach this bootcamp to our group of dental professionals. She customized her presentation all around the dental industry. This took at dozens, maybe hundreds of hours to research all the dental related material we needed to know about dentistry and social media. I have taken numerous social media courses and classes to create business videos however, Allison has information that no one else seems to know. She knows the latest information to have more Facebook views and every other social media network. I highly recommend Allison and the Boot Camp Institute, to expand your company’s knowledge about marketing on social media.
– Debbie Seidel-Bittke, CEO
A New Way of looking at Social Media.
I thoroughly enjoyed reading Visual Social Media Marketing by Krista Neher. The book was a solid, 100 pages, easy to read book with great content and lessons. She really knows the ins and outs of the vast and ever-changing world of social media. I used this book for my Social Media and Marketing class at Ohio University. As someone who wants to work in social media and specifically the marketing side, I felt that this book provided me with a lot of useful information for my career in social media. I never realized the power that pictures have on social media. The book explains that pictures get the most clicks and views of any content on the most popular social media sites. Neher really enforced that if you don’t have images in your digital marketing strategy, you will hurt yourself.
Because this book is about social media and the affects pictures have on audiences, Neher spent a couple chapters talking about Instagram and Pinterest. Businesses have taken advantage of social media sites such as Instagram and Pinterest because of the mass audience they have and are building on. Neher hits hard on how these two growing social media sites are changing the way businesses start interaction with their customers and improve traffic. They are using these sites to show and share pictures of their new products to customers. After reading the book I explored the social media sites of companies to see how effective these sites are for the business. I noticed clothing companies like J.C. Penny use their sites effectively to show pictures of their clothing to attract their audience. Neher doesn’t just focus on how these two sites are big on images. She discusses the other big names like Facebook and Twitter and how pictures influence and enhance the post and tweets on these and many other sites.
What I enjoyed about the book was how it focused more on providing images to assist and reinforce the message she was sending. She provides a wide variety of picture types and gives good advice on how to ensure that the message of the picture is clear and effective for the audience and drives the most traffic. Another quality of this book that I liked was the data research. This book is chalk full of great quantitative research found by studying how people behave on social media sites in relation to images. One of my favorite statistic stated that Instagram users snapped almost 1.3 million pictures when Hurricane Sandy occurred.
If I pulled out every great piece of information that I found in this book, I would be writing a novel. That just enhances the great amount information that was presented in this book. As someone who works on close to ten different social media sites, I will be applying a lot of Krista Neher’s knowledge to my social media work. I highly recommend this book to anyone interested in social media, online marketing, and ways to improve social media for your business. Social media has taken over the world in a positive way and you will gain a lot of good information
– BP Telford
Visual Media is the way of the future.
I run a small business of making crafty items and selling them in person and online. I bought this book to get better insight on how to get a leg up in my industry because I felt like my social media presence was lacking. As it turns out, I was going about it the wrong way entirely. I need quality, relevant images in order to get noticed. I wouldn’t have known that if I hadn’t have taken the time to read this material. With the short attention span of today’s culture, images are essentials to getting noticed online. I’m really glad I read this!
This book covers all of the major social networking sites as well as taking an inventory on one’s own social networking public image. There are also great resources provided by professionals in relevant industries that help to understand why the author guides readers towards certain tips. One thing that sets apart this work from others is the case studies and covering things I hadn’t even thought about that are crucial to getting noticed. I started implementing many of the tips immediately and it was effective in getting responses from my audience. A definite must-have for those who want to kick butt with their social media presence.
– Dani Monster
The Field Guide lives up to it’s name. You won’t find a lot of fluffy theory or ivory tower concepts in this book. Instead, you get exactly what you need to develop and implement a successful social media marketing strategy.
Experts may find themselves skimming through some of the earlier material, which focuses on background topics (“What is social media?”) and dispels some common myths and misconceptions. However, this information is essential for anyone who is a newcomer to the modern social media tools – even seasoned marketers. Think of it as “social media 101”.
Later in the book you’ll find tips and tricks for making best use of the current social media tools. This material is a critical resource for anyone marketing online! The subtleties between mobile vs Twitter vs Facebook, etc are hard to keep straight in your head and the Field Guide does a wonderful job of keeping the info close at hand. This is the kind of book that you’ll keep nearby your PC and refer to time and again.
– Ryan Dlugosz
Social Media Field Guide – Keep a Pen Handy!
Krista Neher’s Social Media Field Guide is a must read for both new and established social media marketers. For newbies it shows social media is more than just creating a Twitter account and tweeting about what you plan on doing. For experienced marketers the field guide reinforces concepts and strategies they should already have in place, building on those concepts to increase success and ROI. When you are reading the Field Guide make sure to keep a pen handy, not only for keeping notes in the margins, but to write down your key takeaways at the end of each section in the Action Items and Key Learnings section provided.
If you are motivated to add social media to your company’s overall marketing strategy and you are running into road blocks from your company you need to show them this book, and discuss the strategies and tactics Krista introduces. She makes your arguments for success through social media for you, and armed with her Field Guide you will be able to find your way through the jungle that is social media.
At only 225 pages it is a quick and easy read you can knock out over the weekend, and you’ll be a better social media marketer by Monday.
– Brian Tudor
She has been one of the secret weapons of my career.
When Krista told me she was writing a book on Digital Marketing I got worried. She has been one of the secret weapons of my career and I didn’t want to share her brain with the general public. Upon reading her book my feelings changed because this book is important. Rare is there a guide that really goes deeper than the superficial and helps the reader as if the person was there and this book does.
– Saul Colt
Provides tools and frameworks marketers at organizations of any size can use.
With today’s rapidly evolving media landscape, marketers struggle to keep up. In addition to needing tactics for these new social and digital channels, they also need help with the underlying strategy, budget questions, and measuring ROI. Krista Neher’s new book is aptly named. Digital Marketing That Actually Works provides tools and frameworks marketers at organizations of any size can use. Read this book and you’ll be on your way to rethinking your marketing at a time when marketing is rethinking itself.
– Nick Westergaard
This book will take you through all the stages of creating and implementing a digital marketing strategy.
Follow the Leader(ship)! Digital Marketing explained so you can actually do it, too! This book is a must-read for those struggling to understand how effective their current marketing is and for those who are finally ready to not just work hard, but also smart! Many gurus and influencers out on the web spout off “how-to” and “do-this” theories yet not give you a blueprint of each step to take along the way. This book will take you through all the stages of creating and implementing a digital marketing strategy. Krista shows how all parts work together; social media marketing, email marketing, advertising, SEO, etc. The power tips, tools and action items allow you to use this book as a field guide to your digital marketing needs. If you are ready to see measurable results, actually go purchase, read and implement the strategies in this book.
– Dorien Morin
This is THE blueprint you need for your Digital Marketing Success.
I love the step by step approach, roadmap, exercises, and bonus 30-page action planner. So much value and impact in this book. If you are in digital or need to up your game in your organization this is a must read. Not only is it a book but they have build excellent training programs around the material as well. Book + Training = Success!
– Kendra Ramirez
This is a great digital marketing guide.
It has tried and true practices, covering everything you need to know and more. I love how the book has sections for written notes where you can reflect on your goals and develop ideas. I’ve worked in digital for years, but even I learned some new pieces of infor that were really helpful. I think anyone, digital marketer or not, can find this helpful. Great read!
– Alana Frew
The best book on digital marketing and media I have ever read!
I am very impressed with this book. Having known Krista Neher for many years I will have to say this is her best book yet. I purchased her earlier works and used them extensively in my business and with my business clients to great advantage. This book builds on her early successes and capitalizes on her many years as a digital media professional with her instructing and leading within the digital media world. Her first recommendation that all digital media campaigns start with an evaluation and analysis of a company’s Goals, Strategies, Objectives, and Tactical Needs and Requirements is spot on. Too many wasted man hours and funds are spent on looking for the “next big thing” as she calls it. The bottom line for any company is to be where their audience is, and Krista makes this point and gives many strategic and deliberate ways to accomplish this in her book. Many businesses want to piggyback on influencers to promote their businesses thinking this is a shortcut to success. Krista correctly warns that many of these “influencers” paid their follower numbers and are not actually influencing anyone except businesses who want to engage them. This is a serious book that will help any business, large or small, to improve their digital marketing, reduce costs, and increase effectiveness for funds spent. I highly recommend this book to everyone who is in business. Well done Krista!!
– Nancy Lunney
This book is a highly relevant!
Invaluable marketing volume for people, students and instructors who are interested in leveraging social media in a number of platforms….not just Facebook and Twitter.
– Ronda S. Leffel
You would be capable of creating and implementing a social media plan once you have studied this book.
It provides a full plan, complete with everything you need.
– Nancy Ross Kennedy
Boot Camp Digital is an excellent way to not only learn about social media and internet marketing..
..but feel comfortable talking about it with anyone after.
– Mike Brown, USA
You present valuable info.
Many others claim to know all about Social Media but I’m most impressed with your info!
– Bruce Shearer
This full view helped me to think of more strategic digital integration opportunities.
As our industry has evolved we have tried to keep up while also considering our highly regulated environment. I found it extremely helpful to step back and look at the big digital picture, rather than racing to adopt the individual tools and parts.
– Lauren Williams