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Search ads (sometimes calledGoogle Ads or PPC Ads) connect you to an audience that is actively in the buying cycle. By targeting active searchers, you know your audience is interested in your product or service – regardless of demographics or other traditional targeting. Our top-rated search ads training courses who you how to set up campaigns, target the right keywords, set budgets and bids, create ad creative, optimize campaigns, and measure results. Learn how to create ads that perform and get the most out of your search advertising spending. Get practical skills based on proven methods to create successful search advertising campaigns.
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Search ads (also called PPC or Google Ads) connect your business with people in active search mode. Search ads represent the biggest online advertising channel because these audiences are ready to buy. Our award-winning search advertising training courses break down search ads step-by-step. Learn what works now instead of relying on stale strategies that no longer maximize results. Get everything you need from strategy to best practices to optimization to measurement to run strategic campaigns. Explore our related courses to integrate search ads into your broader digital advertising and marketing strategies.
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