Twitter Marketing Strategy [Infographic]

Twitter Marketing Strategy Copy

Research

Understand what hashtags are popular in your industry and how they are used. Learn how your audience is interacting on Twitter. Is there a particular way they talk to each other that should be noted? Are there easily identifiable interests or types of tweets? Finally, what are your competitors doing right, wrong? Are there strategies that you want to emulate or failures that you’ll be trying to avoid? Take note!

Define your goals

These are a few goals that Twitter may help you accomplish. Define yours by looking at your overall business marketing goals and choosing a few that Twitter will be best at serving.

  • Advertising and building awareness
  • Customer service
  • Building and engaging an online community
  • Driving action such as sales or store visits.

Build your Twitter plan

Who will post what and when will they post it? Determine when your audience is online and the types of tweets you’ll be sending them. From Twitter cards and ads to photos and basic text, there are countless ways to send tweets. Keep a variety in your rotation to keep you and your audience interested.

Connect with users

  • Follow, retweet, mention, reply
  • Engaging is more important than sharing
  • Always use hashtags
  • Take advantage of Twitter at Live events

Stick to the plan

Insure timely responses and relevant tweeting. Continue to build your community by engaging with your audience. Don’t get spammy.

Measure. Track. Adjust

Use tools like Hootsuite, Buffer, or Sprout Social to measure your results. Are you achieviing any of your goals? Is your activity delivering ROI?

How to Fail at Twitter with Lazy Community Building

I’ve been on Twitter since early 2007, and recently, I’ve noticed more and more businesses are joining Twitter and totally screwing up their “community building” or whatever it is they are trying to do.

When I logged into Twitter today, I had the 3 Tweets waiting for me to view. All from businesses/organizations, none of which I’ve ever talked about. They are mentioning me in their Tweets as a way to get my attention. The problem is that rather than striking up a conversation with me about something I’m interested in, they are basically just advertising at me.

Twitter marketing fail Screen Shot 2014-07-21 at 5.52.53 PM Screen Shot 2014-07-21 at 5.50.12 PM You can’t just identify people that you’d like to do your marketing for you and send them Tweets about your business. It is annoying, makes you look bad and amateur.

We do business with people we KNOW, LIKE and TRUST. Build these elements first and people will happily Re-Tweet you. Asking me to RT something when I don’t know who the hell you are is just stupid.

  Telling me about your business by calling me out on Twitter is just annoying. I don’t follow you, I don’t know you, so don’t try to sell me crap on Twitter.

I’m on Twitter to share and connect with people – NOT TO HAVE BUSINESSES ADVERTISE AT ME.

  Honestly, this is social media 101, and I find it surprising to see smart businesses still making these mistakes. What blows my mind is that Twitter is extremely powerful at outreach and community building if you take the time to do it right.

  How to Do Community OutReach on Twitter:

1) Identify the Influencers or the People You Want to Reach

Start by deciding who you want to reach and identify the people who are already interested in and talking about what you do. I hate bourbon (it seriously grosses me out – even the smell), and have never talked about it online (although in fairness I have done the bourbon trail twice).  Know who you really should be reaching.

2) Start ACTUAL conversations with them based on common ground.

If I had actually shared something about Bourbon the distillery could have started a conversation. The conversation would have made me interested to learn about what they do, and I would have discovered the business.

3) Don’t intrude.

Don’t intrude on my conversations with an ad. Talk, share and discuss. Act like you give a crap.

4) Don’t ask for things from people you don’t know.

Seriously, I’m not on Twitter to promote your business to my friends and followers. Why would you even ask me to?

5) Talk, share and discuss.

The art of conversation is about finding areas of mutual interest and discussing – where both parties contribute. “Hey @KristaNeher check out the stuff we sell” isn’t a discussion…. There isn’t even something for me to say to that. Cool? Congratulations? Oh, except that I don’t know you and don’t care.

6)What’s in it for them?

If you are asking someone for something (to RT or click) remember to ask what is in it for them? Are they your friend and they’ll be happy to do you a favor?  Will they look important? Are you promoting their content and making them look smart? Seriously, why would they want to help you if they don’t know you?

OK, so this was kind of a rant (I did try to share some tips)…. But seriously – just because you can talk to people publicly on Twitter, doesn’t mean that they want you to.

Build Relationships First

PS – If you’d like to learn how to do this RIGHT, we’ll have a beginner and advanced Twitter training course available online next month.

stop the twitter spam

This Week in Social Media: Twitter’s Exclusive Features, Facebook’s New Ads, Top Smartphone Apps, and More

TWISM22Flat

New this week in social media: verified Twitter users get a new feature to help manage mentions, Facebook adds autoplay ads to some, Instagram announces ads are on the horizon, Twitter goes public, and top apps for smartphones.

1. Twitter’s Exclusive Features for Your Company

Twitter-FilterIf your company’s Twitter account is verified (has the blue check mark) you are eligible for a new feature. Verified users will be able to view their mentions in three different categories: all, filtered, and verified. According to Product Manager, Ed Gutman, “Filtered” mentions will be based on an “algorithm we use to filter out spam” while “Verified” mentions will show mentions by other verified users.

How does this help you?

This is another way Twitter is helping you better manage conversations. Go check out the new setup but make sure you don’t get focused on just “filtered” or “verified” or you might miss out hearing from others in your audience.

2. Facebook Tests Autoplay Ads

Icon1Rumored for some time, Facebook began testing autoplay ads on mobile News Feeds. Being the top social network, Facebook sees this as a way for advertisers to stand out from the rest. Starting at $1 million – higher depending on placement – Facebook encourages original content and predicts success if ads are well-targeted.

There is also the rumored possibility that Facebook will allow GIF-based ads in the future.

Why does this matter to your brand?

If you’re willing and able to pay for these autoplay ads, try generating new content (i.e. don’t use a commercial or already uploaded videos). How Facebook users will like this non-traditional advertising is still up in the air – the ads need to be memorable and not irritating. Can’t afford these ads? The possibility of being able to create GIF-based ads might be worth waiting for.

3. Instagram will be Getting Ads

Emily White, Instagram’s director of business operations, told the Wall Street Journal that they will start selling ads by the end of the year. While it’s unsure what type of ads will be added to Instagram, every major advertising addition to Facebook or Twitter has generated negative reactions. Check out this video about what’s soon to come:

 

What does this mean for you?

Instagram has over 150 million monthly active users – growing 50% since February 2013. For the time being, keep working on growing your brand’s following and success on Instagram but with it’s growing popularity, it’s worth looking into Instagram ads when they launch.

4. Twitter Files for IPO

Creating lots of news, Twitter filed its documents for an initial public offering with the SEC. While documents will stay guarded from the public for another few weeks, filing their S-1’s confidentially mean that overall, Twitter is making less than $1 billion in annual revenue. True to form, the company posted this news via a tweet:

tweet

5. Top 15 Apps Downloaded for Smartphones

smartphone-appsIf you guessed Facebook would be number one, you’re right. Joining Facebook in the top three are YouTube and Google Play. Twitter, however, with over 500 MILLION active, registered monthly users is number 13 – see what networks beat out Twitter here.

 

Join us next week to stay on top of social media news. Let us know if you have any comments or suggestions!

3 Tips for Making a Splash on Twitter

twitter marketing tipsTwitter is now at over 500 million users. It’s one of the biggest social networks out there, and it’s a marketing goldmine if you know how to market your brand and your business properly on this site. But when it comes to trying to get a great Return on Investment, there are a few simple steps that will guarantee you start getting interactions from fans and get noticed online. And believe it or not, it’s really simple stuff! If you need more help afterwards, just check out our Twitter online training!

Step One: Focus on the Fans

This does NOT in any way mean you should bombard your fans with information and beg them to retreat you. It means you need to focus on building a supportive community on Twitter. When new people follow you, always follow them back. Then when you see them tweet something interesting, tweet back and thank them for sharing it! Think about it: they will most likely reply back to you, and then all their friends see that they’re tweeting at your brand or business. It’s social proof that you are a cool company that people are interested in. Engage with your fans – ask them questions, try some fun trivia. Basically, give them a reason to want to interact with you. If you post a cool article and they retweet it, or if you see that one of them shares something from your website, tweet at them and thank them for your support! Fans love feeling like there’s a person behind the brand that they follow. The more you support your fans, the more they’ll support you.

Step Two: Share Interesting Content

Think about why people go online and why they go on Twitter: to be exposed to cool and interested information, to learn something new. If your Twitter account is just a bunch of robotic tweets trying to sell your product, you’re going to lose followers fast. It’s okay to promote your products and services, as long as you balance it out by sharing stuff people want to see. So tweet about funny videos, share useful tips and information relevant to your industry, and be a reference point for your fans. You want them to come back to you, to promote you, and most of all, to listen to you. But if you are going to achieve that, you have to earn their attention. It can’t be bought.

Step Three: Brand Yourself

Your Twitter handle needs to be accessible and easy to remember. If your company goes by one name and your Twitter account is something totally different, no one is going to have any clue what you do. Keep your Twitter name the exact same as your brand/company name, and if that’s not available, make it as close as possible. For your picture, use your logo. Be sure to use your company colors for your Twitter background too. You want fans to have the full experience when they’re looking at your account – you basically want it to be an extension of your website. Even if you have thousands of followers, you’ll get no where if you don’t have a consistent brand laid out.
These steps seem pretty simple, right? You’d be surprised how many professionals forget these three key ideas when it comes to managing their corporate accounts. If you need more help using Twitter for Business in 2013, try our new Twitter training class!

How to Suck at Twitter – A Social Media Infographic

With the way some people and companies handle Twitter, you’d think they were trying to suck at it.  Check out this infographic to learn exactly what you should be doing if you want to suck at Twitter and never get any business or success from it!

Twitter-Marketing-Infographic

Embed the How to Suck at Twitter Infographic on Your Site: Copy and Paste the Code Below (this infographic is free to use and share with attribution).

<img src=”http://bootcampdigital.com/?attachment_id=6928″ rel=”attachment wp-att-6928″><img alt=”Twitter-Marketing-Infographic” src=”http://bootcampdigital.com/nfs/c03/h02/mnt/52724/domains/bootcampdigital.com/html/wp-content/uploads/2013/03/Twitter-Marketing-Infographic.png” width=”600″ height=”2500″ /></a> How to Suck at Twitter – An infographic by the team at <a href=”http://bootcampdigital.com/”>Boot Camp Digital Cincinnati Social Media Training</a>

Join Us for Our Brand New Training on Twitter and Vine in 2013!

Twitter for businessWe’re very excited to announce our newest training program! This new class will be on Twitter training for business.

Our Training Programs Often Sell-Out – So Please Reserve Your Seat ASAP.

 
Now that over 500 million people are on Twitter, it’s getting harder for businesses to stand out and have their voices heard. But Twitter is an excellent way to generate leads, sales, and new customers, if you know how to set up your marketing strategy.
That’s why we created Twitter and Vine in 2013: The Secrets to Building Your Business on Twitter. There are so many opportunities for growing your business on Twitter, whether it’s gaining new fans, building awareness for your brand, connecting with other businesses, and more. The goal of our Twitter and Vine in 2013 class is to teach people how to grow their business on this social network. Twitter has had so many new additions, like the Vine video app, and most of the businesses on this network don’t know how to use it to their advantage. Marketing on Twitter is not even remotely similar to traditional marketing – it’s about earning the attention of your possible consumers, and learning what type of content and tweets to share to guarantee that your voice will be heard. Twitter and Vine trainingThe best part of this Twitter and Vine class is that you won’t just learn what Twitter is. You’ll learn how to use it to get results, including:
  • How to build a strategic Twitter account in 2013
  • How to generate leads from Twitter
  • Building brand awareness on Twitter
  • Using the new Vine app on Twitter
  • Strategies of successful businesses on Twitter
There is nothing you can do better for your online social marketing strategy than making sure your Twitter marketing plan is set up for success.  
You will leave this training with a step-by-step plan for how you can start getting results for your business on Twitter. 

Training Details:

March 26th, 2013 LIVE Training 11:30 – 1:00  REGISTER NOW (Includes LUNCH!) Online Training 2:00 – 3:15  REGISTER NOW (Includes a recording plus downloadable resources)

If you’re curious about everything we’re going to cover, you can expect to learn:

  • How to build a strategic Twitter account for 2013
  • Using Twitter to generate leads
  • Gaining awareness for your business or brand on Twitter
  • What is the new Vine app on Twitter
  • Ideas for creating Vine videos for your business
  • How to use Vine to draw new leads, customers, and sales
  • How to encourage engagement and interaction from fans
  • How to use Twitter to establish yourself as an expert in your field
  • Strategies of successful businesses on Twitter
  • Mistakes you should avoid making on Twitter
  • How to get more out of your Twitter marketing efforts today and in the future
  • The latest tools, trends, and big ideas companies have for using Twitter in 2013
So stop wasting time and money, and start getting results for your business! We’re excited you’ve decided to take the next step towards using Twitter for business online!

Twitter’s New “Vine” App – Reviewed by Top Social Media Experts!

There’s no question that if you want to get attention online today, you have to share really awesome content in the form of pictures, infographics, videos, and more. That’s why Twitter’s Vine app was just released to such hype. If you want to learn how Vine works, check out our recent blog post on how to set up Vine. We’ve gathered information and opinions of a few social media experts to hear their feedback on Vine and the opportunities that could be there for businesses. “It Brings Video Capabilities to Twitter.” kdugan Kevin Dugan, the Editor-in-Chief at Media Is Power, says to ask “are my customers using it?” and if they are, you should ask “can I connect with them here in a way that improves our relationship, or is it just another platform they’re on?” It’s about spending your time wisely and figuring out if there’s an audience opportunity. From there, “businesses [can] acknowledge their fan base, do product demos and give behind-the-scenes access to viewers.” Kevin wrote a blog post about it, which you can check out here. Bottom line: Vine isn’t the next big thing in social media, but it will be simliar to the situation where Google bought YouTube – it’s the next big thing for Twitter and brings video capabilities to the platform. “It Could Grow Cumbersome Over Time.” scoltSaul Colt, a marketing expert and professional speaker, doesn’t see Vine exploding but it could have a following. Businesses can try it out, but “6 seconds is a difficult window to tell a full story or communicate a message.” Usually videos involve answering questions or demonstrating a new product. “The potential for memes and fun are big” but “the short nature of the communication will grow cumbersome to people over time.” Companies don’t need to change their strategies completely for Vine – most are still figuring out how to do regular video well. Bottom Line: Vine will have a life, and may be more than a brief trend, but eventually people will want more time and Vine won’t hit a critical mass of people. “The Key Is Getting Your Video Seen By Prospects.” gjarboeGreg Jarboe, the president of SEO-PR, says that Vine is already “the next big thing” in social media. It’s now one of the 100 most popular free apps for the iPhone because “it makes sharing a video almost as simple as tweeting.” Today, there are 1 billion tweets every 2.5 days, “so that should give Vine a phenomenal launching pad.”
You can check out some examples of what Vine can do for businesses at https://vine.co/blog/five-days-in.
 
Bottom line: At some point, the 6 second limit may be constraining, so try sites like Tout and Viddy that let you up the time limit. The key is to get your social video seen by your consumers and your B2B prospects. And it’s easy to do that on Twitter.
 
“A Ton of Potential for Brands.”
blecountBrian LeCount, the Director of Insights & Planning at POSSIBLE, thinks the 6 second format gives people the opportunity to become better story tellers. Brian says “in some says, I think that brevity can allow the true beauty of a moment to come forth.” POSSIBLE has been experimenting with some of their brands, and you can see an example here. It will be most interesting to see how brands use Vine for showing products in action, humanizing brands, showing a sense of humor, and getting fans to help you tell your story.
Bottom Line:  The forced simplicity of Vine is a great way to get to the true essence of a message. 
 
“Perfect for showing You Brand in a Quick, Fun, Way.”
debbaDebba Haupert, the founder of Girlfriendology.com, says that “as a busy marketer, I love the spontaneity and creative options it provides.” Debba suggests taking a bunch of photos of your team, or your product from beginning to end, to show how much your company has grown.You can make signs to tell the story too since there isn’t time to say much. Check out this Vine video that tells more about Girlfriendology.
Bottom Line: Post this on all of your social media platforms, and your blog or website. It’s a great way to build your brand and connect with fans in a fun and efficient way.
Whether or not you’re going to use Vine, marketing on Twitter is still extremely important! Especially with it’s 500+ million members. If you want Twitter training for business, check out our live and online training class!

Twitter’s New Vine App: A How-To Guide

As most of you probably know, the most recent “big thing” in social media is the new Vine app that allows you to create short, looping videos that you can share with your family, colleagues, and friends on networks like Twitter and Facebook after you post it to Vine. Today I’m going to show you how easy it is to create a cool Vine video that will give you the chance to stand out on social networks and share content that your fans will actually be interested in. First, you just need to download Vine and sync it to your Twitter and Facebook account. For more information on how to set up Vine, check out our recent blog post on Vine! Once you have it set up on your phone, start thinking about cool content that you want to share with your fans online! Since Krista recently published her newest book on Visual Social Media Marketing, I thought it’d be a cool idea to make a video showing people what is inside this awesome book! As you can see in the screenshot below, the first “loop” or recording of this video is just the front of a signed copy of Krista’s book. vine1 Once I recorded the first “loop” I hit the “Next” button and Vine had me record another few seconds to put into the video. So I flipped through the book so that people can see all the cool pictures and content inside. vine2 You can re-record each section as many times as you want until it’s perfect. Once you’re happy with it, click “Next” and Vine will give you the opportunity to give a caption, include some hashtags, and decide what networks you want to share it on! You can also include a location. Once you’re ready, hit “Done” and it will automatically show up on the networks you chose, and people can watch it immediately! vine3   Once you have uploaded it, you even have the option to embed your tweet onto your website! Just click on the “More” option at the bottom of the tweet, click “Embed Tweet” and then copy the code. As you can see below, the embedding code puts the tweet right into our blog post with a link to the video! The best part about Vine is that it’s really easy to use and it takes less than 5 minutes to set up. If you’re overwhelmed and need some help setting up Vine and getting your Twitter marketing in shape for 2013, try our new Twitter for Business training class! If you haven’t noticed yet, we’ve been talking a lot about Visual Social Media Marketing and how important it is today to share content that is visually-focused. Online consumers are getting sick of text-heavy blog posts, tweets, and Facebook posts. They want visual: whether it’s through  pictures, images, or video. So Vine is an excellent way to start focusing on visual social media marketing! Businesses can use this app for all sorts of things: giving a tour around your office, demonstrating your newest product, showing tutorials from happy customers, and more! It’s definitely a great idea to try out this app while it’s still new, so give it a try!

Everything You Need to Know About Vine – the New Video App!

You’ve probably heard about Vine – the latest “big thing” in social networking! Vine Labs just released this new app, which allows you to take short, cool videos and share them in an easy way with your friends and family. What do you need to know about the app?
  • It’s free, and you have unlimited uploads
  • You can instantly post the videos on Vine, and then choose to share them on Twitter and Facebook too (with more networks soon!)
  • You can find, follow, and engage with friends and people with the same interests
  • Explore the latest trends and videos by featured hashtags, editor’s picks, and popular videos at the moment
  • Think of it as sort of an Instagram for video
Who can use it? Vine is compatible with iPhone 3GS, 4, 4S, and 5, as well as the iPod touch 3rd-5th generations, and the iPad. How Do You Set It Up? Just go to your “App Store” and type in Vine. It should be the first one to pop up – it’s free so all you have to do is click “Install App”! Once you’ve installed it, you can either sign in with Twitter, or with email, as you can see in this screenshot: vine Once you’ve created an account for yourself, you can look up other people, follow those who interest you, research the latest trends by searching for hashtags, and more! As you can see in these example screen shots that Vine created, once you have a video, you can share it on Vine and then have the option of sharing it on Twitter and Facebook as well! Screen shot 2013-02-08 at 5.16.35 PM You can also check out what’s popular on this network by going to the Explore option – Vine will show you what videos the editors have picked, what’s popular now, and a general newsfeed of videos. You can also search for content you’re interested in by using a hashtag. Screen shot 2013-02-08 at 5.27.24 PM   Implications for Businesses Vine definitely presents plenty of incredible opportunities for businesses! Now that 88% of businesses are active on social media and people are being bombarded online with content, the cooler your content is the better. So if a consumer is thinking about purchasing your product and all they can find on social media is boring Facebook posts, they’re not very likely to buy. But if they’re watching all of your exciting videos online, they’re going to get excited about what you do! Vine is your chance to spread awareness of your brand and to appeal to consumers in a way that interests them – through visual content. Vine just came out, so this is your chance to get ahead of your competition and create and share content that is going to get people excited about what you do. Even if you don’t have a ton of videos to upload, you can still join this network and engage with people online – comment on their videos, follow people who are interested in what you do, and be a beneficial presence online! Now get to it! Want some help with setting up Vine and getting your Twitter marketing in shape for 2013? Try our new Twitter for Business training class!

Hygiene Vs. Social Media Infographic

Boot Camp Digital is excited to present our latest infographic showing just how social people are…..  If you have an extra 5 minutes today, will you spend it checking Facebook or Flossing?  The results might surprise you.  We have searched the web to find the most relevant and up to date data on how social media usage compares to typical hygiene habits of people around the world. In an attempt to combat those end-of-the-weekend blues, we present this silly and shocking infographic on hygiene vs. social media!

Embed the Hygiene vs. Social Media Infographic on Your Site: Copy and Paste the Code Below (this infographic is free to use and share with attribution).

<img src=”http://bootcampdigital.com/nfs/c03/h02/mnt/52724/domains/bootcampdigital.com/html/wp-content/uploads/2012/09/FinalHygieneInfographic.png” alt=”” width=”540″ /> Hygiene vs. Social Media – An infographic by the team at <a href=”http://bootcampdigital.com/”>Boot Camp Digital Social Media Training</a>  

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