Krista Neher

• Krista Neher
• June 27 2019

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan. There are eight steps to building and executing a strong digital marketing plan. Listen – […]

• Krista Neher
• June 20 2019

It’s easy to get distracted by the new and upcoming digital marketing trends, but the reality is that most businesses can drive a bigger impact by more successfully implementing the foundations. When it comes to growing a business with digital marketing, success comes from mastering the core areas of digital marketing that we know matter […]

• Krista Neher
• June 13 2019

Digital is now projected to consume over 50% of marketing and advertising budgets, yet most marketers (especially senior marketers) grew up in a traditional marketing world. The world of digital, marketing and even consumers change quickly, so marketers need to be able to adapt to succeed. Modern marketing isn’t just about digital – it is […]

• Krista Neher
• June 07 2019

Here’s a list of the June 2019 Digital Marketing News Updates including updates from Facebook, Twitter, YouTube, Instagram, and Google.

• Krista Neher
• May 22 2019

In digital marketing we have no shortage of data – big data, small data, reports, social data, etc – yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and marketers, one of the most common questions I hear is – “I don’t know if […]

• Krista Neher
• May 16 2019

Marketing is changing. It isn’t just because of digital, although digital has been the catalyst for most of it. It is changing because with digital we have better opportunities to create more meaningful (and effective) marketing. Yet many brands and businesses struggle to fully take advantage of this because of internal processes, partners, approaches involving […]