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The Challenge of Measuring Social Media
The Challenge of Measuring Social Media
  • Krista Neher
  • June 02 2010

A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement – what, why and how to measure social media. Since the panel I’ve been thinking a lot about this, and last week I posted about […]

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81% of Firms are Using Social Media for Marketing – CMO Survey
81% of Firms are Using Social Media for Marketing – CMO Survey
  • Krista Neher
  • May 26 2010

I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social media for marketing. If you aren’t using social media to build your business yet you […]

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Introducing Boot Camp Digital’s Video Podcast – First episode: FourSquare Part I
Introducing Boot Camp Digital’s Video Podcast – First episode: FourSquare Part I
  • Krista Neher
  • May 21 2010

In Boot Camp Digital’s first-ever video Podcast, CEO Krista Neher discusses the popular location-based social media service, FourSquare. Be sure to subscribe the Podcast through the Apple iTunes Store very soon.

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Measuring the Web from ad:tech San Francisco
Measuring the Web from ad:tech San Francisco
  • Krista Neher
  • April 21 2010

Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared some insights on measurement for digital marketing. Visitors = Audience Unique Visitors = Net Reach […]

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Insights from ad:tech Opening Keynote
Insights from ad:tech Opening Keynote
  • Krista Neher
  • April 20 2010

I’m at the ad:tech conference this week (note – ad:tech is a client) which kicked off with an awesome keynote by Jamie Cohen Szulc, the CMO of Levi Strauss.  The keynote was great – Jamie had a very engaging and entertaining presentation – if you ever get a chance to hear him speak DO IT! […]

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From BlogWell: Graco: Communicating with Social Media in a Time of Crisis
From BlogWell: Graco: Communicating with Social Media in a Time of Crisis
  • Krista Neher
  • April 16 2010

This is the last of my posts from the BlogWell conference (a conference covering big brands and how they use social media, held in Cincinnati last week).  Kelly Voelker, Brand Manager, PR & Social Media at Graco shared their strategies for dealing with a PR Crisis during a recall (side note – what can Toyota […]

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