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7 Steps to Building a Digital Marketing Learning Plan for your Company, Business or Organization
  • Krista Neher
  • November 24 2020

  Digital marketing is becoming more and more important as marketing budgets shift to digital. Many organizations struggle with how to increase the capabilities of their organization to match this shift. How do businesses create marketers who… Think digital Can make smart choices Understand digital platforms Can analyze results Guide and direct smart choices from […]

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Brand Building in a Digital Age – Is it Dead?
  • Krista Neher
  • November 17 2020

Digital marketing is changing the way that we reach consumers. In traditional marketing we focused on stimulus/brand building so that when a consumer was making a decision they would choose us. Most products are bought in stores, where packaging and in-store promos are our only tools to influence at the actual time of purchase. Digital is […]

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Training Your People for Digital Transformation: The Biggest Barrier to Success
  • Krista Neher
  • November 10 2020

Digital transformations are becoming more common across industries. Businesses have realized that radical change is needed to adopt digital. It isn’t just about the technology, but often equally (if not more so) about changing how people work. Whether your organization has a formal digital transformation team or not, chances are you are investing more in […]

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Digital Marketing Strategy: 5 Traps to Avoid
  • Krista Neher
  • October 13 2020

Building a digital marketing strategy for a business is challenging. It is sometimes easy to jump into the tactics – with shiny objects like ChatBots, AI, AR and Ad Viewability constantly distracting us, it can be difficult to remember to step back and be strategic. As you look to build your digital marketing strategy here […]

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October 2020 DNU
October 2020 Digital Marketing News Updates
  • Krista Neher
  • October 11 2020

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar. Facebook News Updates Facebook Removes Image Text Rule – Facebook has historically penalized (or prohibited) ads with over 20% text in the images. This restriction has been lifted as Facebook aims to optimize ads […]

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What is Digital Literacy? How do you Build it for Yourself or your Organization?
  • Krista Neher
  • October 06 2020

LinkedIn recently data based on analyzing job posts that showed that Digital Literacy is one of the top 10 skills that employers are looking for. This isn’t just for marketing. It is across all job postings. So what is digital literacy, why is it so important and how can you build it for your organization […]

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