Krista Neher

• Krista Neher
• November 29 2011

This is true. I didn’t make it up. An article that I stumbled across on AdWeek showed that an average Barista at Starbucks get more training than those who work at advertising agencies. The problem is that advertising agencies don’t invest in training the same way that other talent driven organizations like consulting or accounting […]

• Krista Neher
• November 28 2011

PubCon is one of my favorite conferences for learning about social media marketing, search engine marketing, affiliate marketing and everything to do with internet marketing. I had the pleasure to be a social media speaker at the most recent show in November in Las Vegas and present on a number of topics.  One of my […]

• Krista Neher
• November 10 2011

We work with a large number of advertising agencies, both large and small to provide them with social media marketing training programs.  As traditional agencies are shifting into digital, many of them are beginning to invest in training for their agencies, but many, still haven’t made the leap to begin investing. The reality is that […]

• Krista Neher
• November 08 2011

According to a recent study published in EMarketer, companies have big plans for their social media marketing.  This report shows you where top companies are prioritizing different aspects of social media – how do your efforts stack up? What they Have Today Social media policies Integration into marketing plans overall Monitoring and rapid response Overall […]

• Krista Neher
• November 04 2011

The Altimeter Group launched a report earlier this year about how companies are spending on social media.  One of the things that really struck me was the reported spending in social media training. According to the report, companies are spending an average of $23k on social media training, with advanced companies spending $66k on social […]

• Krista Neher
• November 03 2011

In the summer of 2011, Booz & Co. and Buddy Media surveyed managers from Fortune 100 companies for their “Campaigns to Capabilities: Social Media and Marketing” report to understand digital marketing priorities. As the chart below shows, today, most marketers are spending less than 5% of their digital budgets on social media.  In 3 years […]