Krista Neher

• Krista Neher
• November 10 2011

We work with a large number of advertising agencies, both large and small to provide them with social media marketing training programs.  As traditional agencies are shifting into digital, many of them are beginning to invest in training for their agencies, but many, still haven’t made the leap to begin investing. The reality is that […]

• Krista Neher
• November 08 2011

According to a recent study published in EMarketer, companies have big plans for their social media marketing.  This report shows you where top companies are prioritizing different aspects of social media – how do your efforts stack up? What they Have Today Social media policies Integration into marketing plans overall Monitoring and rapid response Overall […]

• Krista Neher
• November 04 2011

The Altimeter Group launched a report earlier this year about how companies are spending on social media.  One of the things that really struck me was the reported spending in social media training. According to the report, companies are spending an average of $23k on social media training, with advanced companies spending $66k on social […]

• Krista Neher
• November 03 2011

In the summer of 2011, Booz & Co. and Buddy Media surveyed managers from Fortune 100 companies for their “Campaigns to Capabilities: Social Media and Marketing” report to understand digital marketing priorities. As the chart below shows, today, most marketers are spending less than 5% of their digital budgets on social media.  In 3 years […]

• Krista Neher
• October 28 2011

This is an amazing presentation by a good friend and smart man – Lee Oden – check it out.  It outlines the main connections between search and social media and how to integrate them.  Fabulous resource. Social Media & SEO – TopRank Online Marketing View more presentations from TopRank Marketing

• Krista Neher
• October 25 2011

I recently did a webinar on Location Marketing and I talked about the power of the “Donate to Charity” option in the Facebook deals section as a part of Facebook Places.  Many B-to-B companies struggle with how to make location social networks relevant to them, and the donate to charity deal allows even B-To-B to […]