AI (Artificial Intelligence) Articles

• Krista Neher
• May 21 2026

Summary Why Strategic AI Use Cases Matter – I have found that the biggest AI results come from building systems and workflows instead of relying on one-off prompts. AI for Content and Visual Creation – I use AI to create on-brand graphics, presentations, videos, voiceovers, FAQs, and content assets faster without sacrificing quality. AI for […]

• Krista Neher
• May 13 2026

Summary of Content The AI Gap: Tactical vs. StrategicLearn why 75% of organizations fail to see a return on investment from AI and how scattered, ad-hoc usage holds teams back. The 7-Step AI Strategy RoadmapDiscover the exact step-by-step framework we use to align AI initiatives with core business priorities. Prioritizing Use Cases with Find-Fit-FlyUnderstand how […]

• Krista Neher
• May 13 2026

AI search is changing how people find businesses, compare options, and make decisions — and marketers need to adapt their SEO strategies now. What Is AI Engine Optimization? — AI SEO is about showing up in AI-generated answers, not just traditional search rankings. SEO Is Not Dead — Traditional SEO still matters, but it needs […]

• Krista Neher
• May 07 2026

Digital marketing and AI platforms rolled out major updates in May 2026 that could directly impact how you advertise, create content, improve visibility, and connect with audiences online. From Meta’s growing AI integrations and Instagram’s creator-focused changes to LinkedIn’s expanding ad tools and new research on AI search behavior, these updates highlight where platforms are […]

• Krista Neher
• September 09 2025

Summary What is a Custom AI? – A tailored version of AI designed to know your business, your data, and your processes. When Should You Use a Custom AI? – Scenarios where general-purpose tools fall short. Traits That Make Custom AI Unique – The six qualities that set it apart. Custom AI vs. General Purpose […]

• Krista Neher
• September 05 2025

Summary: Use a layered framework. Start with a general LLM for most tasks. When you need accuracy, scale, or guardrails, move to Custom AIs or RAG. For complex workflows, consider agents. For visuals/audio, add creative and fit-for-purpose tools. What You’ll Learn The AI landscape, simplified When to use general LLMs Custom AIs & RAG: precision […]