Industry News Articles

• Krista Neher
• February 16 2012

A few people have asked me if there is a list of people from Cincinnati who are going to SXSW.  I haven’t seen one so I thought I’d create one here… Let’s represent Cincinnati at SXSW! If you are going to SXSW from the Cincinnati area, please add your: Name Twitter Handle Company Website Position […]

• Mariya
• February 06 2012

Everyday there are tons of social media articles, blog posts, tweets and comments that are shared on the Internet.  When going through this constant flow of information, it’s always fun to discover insightful ideas and interesting quotes from social media pros.  A lot of times these great quotes come in very handy when we are […]

• Mariya
• January 13 2012

2011 was a great year for social media and by looking at this infographic we can see that this year might be even better!  Social media continues to grow and if your business is still not taking advantage of online marketing tools, this data might be something you want to check out before you finish your marketing plan […]

• Krista Neher
• November 08 2011

According to a recent study published in EMarketer, companies have big plans for their social media marketing.  This report shows you where top companies are prioritizing different aspects of social media – how do your efforts stack up? What they Have Today Social media policies Integration into marketing plans overall Monitoring and rapid response Overall […]

• Krista Neher
• November 03 2011

In the summer of 2011, Booz & Co. and Buddy Media surveyed managers from Fortune 100 companies for their “Campaigns to Capabilities: Social Media and Marketing” report to understand digital marketing priorities. As the chart below shows, today, most marketers are spending less than 5% of their digital budgets on social media.  In 3 years […]

• Mariya
• October 21 2011

Recently I came across an interesting infographic made by Craig Newmark, founder of Craigslist, on how the most proactive and tech-savvy non-profits use social media.  The main idea was to discover how their net income influenced the effectiveness of their social media strategy.  Do non-profits get better results by having a bigger budget for their online […]