Industry News

REPORT: How top Marketers are Focusing on Social Media. How Does Your Marketing Plan Stack Up?

Bottom Shape

Krista Neher

Nov 08 2011

According to a recent study published in EMarketer, companies have big plans for their social media marketing.  This report shows you where top companies are prioritizing different aspects of social media – how do your efforts stack up?

What they Have Today

  • Social media policies
  • Integration into marketing plans overall
  • Monitoring and rapid response
  • Overall strategy for social media
  • Social media agency partnerships

Top Social Media Priorities For the Future

  • Consumer insights generation via social media
  • KPIs and dashboards for social media
  • Platforms/forums to share results/best practices
  • Revenue-generating platforms built from social media
  • Social media driven customer service channels

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