Category: Measuring Social Media

What Makes a Good KPI?

Krista Neher

May 16 2023

What Makes A Good KPI? KPIs -Key Performance Indicators -  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you...

Why is ROI an Important Driver to Success?

Krista Neher

Feb 21 2023

Why is ROI an Important Driver to Success? Let's look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI - Return On Investment -...

54% of Marketers Don’t Understand the Difference Between Reach and Impressions

Allison Chaney

Aug 31 2021

In our digital marketing training courses and workshops, when we ask our students the difference between reach and impressions, they often get it wrong. In our digital IQ test, which surveyed over 2000 marketers, the results show that 54% of...

3 Golden Questions of Digital Marketing Analytics

Krista Neher

May 22 2019

In digital marketing we have no shortage of data - big data, small data, reports, social data, etc - yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and...

When Wisdom Trumps Data in Content Best Practices

Allison Chaney

Nov 29 2017

Data analysis, including evaluation of engagement rates, guide content best practices. Here's just a few based on lessons learned from analytics: Most Facebook users watch video with sound off, so create videos with captions that can be understood clearly with...

Social Media Measurement and Analytics, Start Upfront

Krista Neher

May 28 2014

At SIMEngage a few weeks ago (a social media and internet marketing conference in Cincinnati) Michael Loban from Infotrust made an excellent observation....If you don't determine your measurements upfront, it is like determining how to keep score halfway through a...

Frustrated with measuring social media? 5 Steps to Get you Started.

Krista Neher

Jul 10 2013

Measuring social media continues to be one of the biggest challenges that most social media marketers face. Social media includes countless metrics and measurements, yet turning these into meaningful and actionable insights tends to be the big challenge. As I'm...