May 16 2023
What Makes A Good KPI? KPIs -Key Performance Indicators - judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you...Feb 21 2023
Why is ROI an Important Driver to Success? Let's look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI - Return On Investment -...Aug 31 2021
In our digital marketing training courses and workshops, when we ask our students the difference between reach and impressions, they often get it wrong. In our digital IQ test, which surveyed over 2000 marketers, the results show that 54% of...May 22 2019
In digital marketing we have no shortage of data - big data, small data, reports, social data, etc - yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and...Nov 29 2017
Data analysis, including evaluation of engagement rates, guide content best practices. Here's just a few based on lessons learned from analytics: Most Facebook users watch video with sound off, so create videos with captions that can be understood clearly with...May 28 2014
At SIMEngage a few weeks ago (a social media and internet marketing conference in Cincinnati) Michael Loban from Infotrust made an excellent observation....If you don't determine your measurements upfront, it is like determining how to keep score halfway through a...Jul 10 2013
Measuring social media continues to be one of the biggest challenges that most social media marketers face. Social media includes countless metrics and measurements, yet turning these into meaningful and actionable insights tends to be the big challenge. As I'm...Try FREE for 5 Days!