Measuring Social Media Articles

• Allison Chaney
• November 30 2017

Data analysis, including evaluation of engagement rates, guide content best practices. Here’s just a few based on lessons learned from analytics: Most Facebook users watch video with sound off, so create videos with captions that can be understood clearly with the sound off. Create short bursts of content (thank you Twitter for training us to […]

• Krista Neher
• May 28 2014

At SIMEngage a few weeks ago (a social media and internet marketing conference in Cincinnati) Michael Loban from Infotrust made an excellent observation…. If you don’t determine your measurements upfront, it is like determining how to keep score halfway through a game. Determine What you Want to Achieve Upfront When it comes to measurement and […]

• Krista Neher
• July 10 2013

Measuring social media continues to be one of the biggest challenges that most social media marketers face. Social media includes countless metrics and measurements, yet turning these into meaningful and actionable insights tends to be the big challenge. As I’m preparing for our upcoming measuring social media training class, I wanted to share my thoughts […]