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Digital Advertising Measurement Foundations
Digital Advertising: Measurement Foundations
  • Krista Neher
  • September 21 2024

Digital Advertising: Measurement Foundations is an intermediate course. You’ll learn the key concepts of measuring digital campaigns including key metrics, terms, KPIs and benchmarks.

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Digital Advertising Landscape
Digital Advertising: Landscape
  • Krista Neher
  • September 21 2024

Digital Advertising: Landscape is a beginner course. You’ll learn what the digital channels are and how to choose the right channel to align your strategy.

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Digital Advertising Foundations
Digital Advertising: Foundations
  • Krista Neher
  • September 20 2024

Digital Advertising: Foundations is a beginner course. You’ll learn the foundations of digital advertising to understand how ads can contribute to your marketing success.

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Digital Advertising Creative Optimization
Digital Advertising: Creative Optimization
  • Krista Neher
  • September 20 2024

Digital Advertising: Creative Optimization is an advanced course. In it, you’ll learn the many strategies, tactics, tools, and metrics that can be used to optimize creative performance over time.

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Digital Advertising Creative Best Practices
Digital Advertising: Creative Best Practices
  • Krista Neher
  • September 20 2024

Digital Advertising: Creative Best Practices is an intermediate course. In it, you’ll learn the best practices for creative elements of ads and how to apply them to your ad campaigns.

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Digital Advertising Build a Media Plan
Digital Advertising: Build a Media Plan
  • Krista Neher
  • September 20 2024

Digital Advertising: Build a Media Plan is an intermediate course. You’ll learn exactly how to build a media plan using best practices.

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