- Stage 1: Defining Your Brand - The first step in branding is to understand what your brand is and who your brand should appeal to. Understand the professional and personal characteristics that make you unique, and synthesize these into a personal mission and mantra that is clear and easy to communicate. Defining your brand involves self discovery and unearthing your hidden talents, skills and characteristics.
- Stage 2: Designing Your Brand - Designing your brand is about making you irresistible. Create a brand that people fall in love with based on the branding techniques that Krista Neher learned in working with some of the world’s best marketers like P&G. This stage shows you exactly how to design a brand that is credible, emotional and irresistible. Building a strong foundation will show you how to communicate your brand value in a way that draws people in and positions you as a credible expert.
- Stage 3: Delivering Your Brand Online - Delivering your brand is about knowing exactly how to bring your brand to life online in a powerful way. Just as you wear nice clothes for an important meeting or interview, your online brand can create a good, bad or mediocre impression. Learn exactly how to use the top social media and internet marketing tools to grow your brand. We’ll cover Blogs, Websites, LinkedIn, Facebook, YouTube, Google+ and more. Plus discover social networks that leading experts are using to grow their brands that you probably haven’t even heard of yet. Make a powerful first impression online using social media tools that position you as the expert that people are attracted to and excited to meet.