Market in 15 seconds or less like these creative brands

Micro-videos have stormed the scene and are now a powerful part of a many social media strategies. Although things like snapchat marketing may seem awkward initially, businesses who take advantage early will often realize big benefits later on.  Check out some of the most creative brands marketing with micro-video on Vine, Snapchat, and Instagram. 

Vine- Puma

Vine is a unique way for your business to show it’s personality through 6 second videos. Your forced to keep them short so you must be creative and concise. Puma uses vine to advertise new products and create funny, shareable vines. Any brand with a strong following on twitter should be experimenting with Vine as an opportunity to share their products creatively, like Puma. 

 

Quick Tip: Add some value to your Vines. Special offers, games, or contests within each 6 second video clip can create an engaging, share-worthy experience. 

Snapchat- Taco Bell

Acquire a snapchat audience and your customers will be getting push notifications for your new products, special deals, and contests 

snapchat marketing

directly to their phone. There’s not a heavily adopted social network available right now that allows you this type of access to your 

audience. Taco Bell is taking advantage by sending pictures of their popular beefy, cheesy, crunchy burritos. Their creative strategy appears to be quite simple… Make it look like any old snapchat that you’d get from your friends. 

Quick Tip: You must advertise your snapchat on your existing social media channels. The lack of a traditional social media “newsfeed” makes it difficult to find businesses within the app.

Instagram- GoPro

The most popular photo-sharing app has become a staple for brands with creative social media marketing in mind. The recently released 15 second video feature gives businesses even more ways to creatively share their products. Businesses like GoPro are taking huge advantage of this feature by posting amazing videos that people are truly excited to share. What would normally just be amazing extreme-sport clips turn out to be awesome commercials for the versatile cameras. 

Quick Tip: Create an army of advocates by employing popular Instagram users as brand ambassadors. See how Ken Block promotes countless brands to his 680k followers http://instagram.com/kblock43

Ready to learn more about Snapchat marketing, winning on vine, and getting creative on Instagram? Join us for our Online Video Marketing Training  on February 20th. 

Learn more here http://bootcampdigital.com/snapchat-instagram-video-and-vine-video-marketing-training/  or register below. 

 

RegisterNow

Using Google+ Ripples to Grow Your Brand [Video Tutorial]

You may have found yourself creating a Google+ account but what’s next? Google+ can be the most beneficial way to grow your brand online and improve search engine results but with a number of unknown features, it’s difficult to know where to start.

Google+ Ripples can be one of the most useful tools available to find top influencers online and track how your posts travel. Check out this video to learn how your brand can benefit by exploring Google Ripples.

 

Tweet it, share it, and email it to others who are ready to take Google+ to the next level – to learn more ways to improve your profile and company page, take a look at our Advanced Google+ Strategies Online Training.

Google+ Ripples for our Brand

Snapchat Marketing for Business [Video Tutorial]

Snapchat is quickly becoming one of the most popular social tools for younger demographics. Businesses that can learn how to use Snapchat to engage with their audience will see huge benefits from this unique platform. In this short video we show you an easy way to use Snapchat in your marketing strategy. 

snapchat marketing training

Share this video and blog with your friends and keep an eye out for more of our upcoming Snapchat blogs and trainings!

For more in-depth Snapchat Marketing Training, check out upcoming course: Marketing in 15 Seconds or Less

 

Announcing: Launch Yourself Personal Branding Training

Personal Brand

Your online brand IS your first impression. This program gives you everything you need to build and grow an online personal brand that attracts prospects to you and has prospects excited about meeting you. Launch Yourself: Define, Design and Deliver Your Personal Brand Online. This one day program will guide you through the key steps of personal brand building and importantly, show you exactly how to build your expert brand online.  Whether you are looking to assert yourself as an expert, pivot your career or simply stand out, this program has what you need.  This is perfect for entrepreneurs, executives, job seekers, sales professionals, authors, CEOs, coaches, professionals, business owners, speakers, advisors, agents and anyone who wants to really stand out online. BONUS: We also have an optional 1.5 hour add on just for job seekers included in this program.

Agenda Overview

    • Stage 1: Defining Your Brand - The first step in branding is to understand what your brand is and who your brand should appeal to. Understand the professional and personal characteristics that make you unique, and synthesize these into a personal mission and mantra that is clear and easy to communicate. Defining your brand involves self discovery and unearthing your hidden talents, skills and characteristics.
    • Stage 2: Designing Your Brand - Designing your brand is about making you irresistible. Create a brand that people fall in love with based on the branding techniques that Krista Neher learned in working with some of the world’s best marketers like P&G. This stage shows you exactly how to design a brand that is credible, emotional and irresistible. Building a strong foundation will show you how to communicate your brand value in a way that draws people in and positions you as a credible expert.
    • Stage 3: Delivering Your Brand Online - Delivering your brand is about knowing exactly how to bring your brand to life online in a powerful way. Just as you wear nice clothes for an important meeting or interview, your online brand can create a good, bad or mediocre impression. Learn exactly how to use the top social media and internet marketing tools to grow your brand. We’ll cover Blogs, Websites, LinkedIn, Facebook, YouTube, Google+ and more. Plus discover social networks that leading experts are using to grow their brands that you probably haven’t even heard of yet. Make a powerful first impression online using social media tools that position you as the expert that people are attracted to and excited to meet.

Details

Date: December 13th Location: Boot Camp Digital,  1776 Mentor Avenue, Cincinnati Ohio, 45212 Time: 9:00 am – 5:00 pm Register Today   

New Training: Trends & Planning for Your 2014 Internet Marketing Strategy Training

traends and planning 2013 was a big year for social media – Monthly active users on Facebook reached over 1.1 billion, 6 billion hours of video were watched on YouTube each month, and companies all over realized they need to be present on social media to survive. Most businesses, whether it’s a small business or a large corporation, have finally realized that it’s important to be active on social media. Now it’s time to get ahead of your competition by developing your marketing strategy for 2014. Just look at some of the predictions:
  • Many think that social search is going to explode. Google is already one step ahead by launching Google Plus, and more networks are ready to adapt.
  • Experts think businesses will start targeting YouTube more aggressively as it becomes more of a social network
  • Visual content (videos, pictures, and ideas expressed visually) are growing in importance on social networks.
These are just a few of thousands of predictions that social media marketing experts expect for 2014. The best way to take advantage of all the new features of 2014 social media networks is by adapting your strategy NOW.
Our training sessions on Trends and Planning for 2014 will cover everything you need to know to build your social media marketing plan for 2014. You’ll learn the latest tools, trends, and big ideas you need to know to make your social media effective in the new year.

DETAILS for the LIVE Training in Cincinnati…

  • Topic: Trends and Planning for Your 2014 Internet Marketing Strategy
  • Date: December 10th, 2013
  • Time: 11:30 am-1:00 pm
  • Investment: $27
  • Location: The Hamilton County Development Center: 1776 Mentor Ave, Cincinnati OH, 45212 - REGISTER NOW!
  • *Includes a FREE lunch!
 

I Said I’m Not on Facebook… So Where Can You Find Me?

post2

As a follow up to my previous post, “I’m not on Facebook; Perspectives from a College Student,” I want to share the networks that I am on and how you can connect with college students, like me. Twitter, Instagram, and Pinterest connect us to our online community in different ways – here’s a list of do’s and don’ts I look for in a business on each network.

Why we follow businesses on Twitter, Instagram, and Pinterest…

Twitter

DO

  • Post jokes, short company updates, and promotions
  • Respond to customer service tweets quickly
  • Converse with customers and build a relationship

DON’T

  • Post information that is obvious or that can be found on your site
  • Post too often or else you will annoy your followers

youtube_buttonCompany nailin’ it: YouTube

With over 23.7 million followers YouTube has been named one of Twitter’s top most engaging brands. Youtube’s post are mainly made up of the top rated videos on YouTube and upcoming YouTube events. Their fans find them engaging because they are showing the content that average users have created and giving light on the everyday lives of their fans.

Instagram

DO

  • Post photos that show your company culture using filters and unique perspectives
  • Post photos of your employees engaging with customers or their customers using your products

DON’T

  • Post without having an unique filter, new perspective, or artistic edge
  • Only have product pictures with no variation

logo

Company nailin’ it: Starbucks.

You can see their products being brought to a pumpkin patch or even visiting the white house. Their images aren’t just cups of coffee – they are artistic and unique making them something people would want to see.

Pinterest

DO

  • Have clear and colorful images on your website that you would want users to “pin”
  • Give inspirational videos or images about how to use your products
  • Make sure your pictures all link to its source – ideally your website

DON’T

  • Have blurry or dull images on your website – they won’t look appealing when pinned
  • Only push sales – post funny pictures or something other than just your products

HomeDepot

Company nailin’ it: Home Depot.

You can find their instructional videos or infographics pinned all over Pinterest. Home Depot’s typical target market is men but on Pinterest, made up of mainly women (over 60%), Home Depot pins crafts, design ideas, and “Do-it-Herself” projects.

3 Reasons You’re Going To Boost Sales with Online Ads

Online Advertising Fb Ad

Are you executing your social media strategy but not seeing the results you want? We have the most essential program for you.

1. While it’s important to be active on social media, engaging with your audience and providing valuable content.  Nothing can replace the importance of using online advertising to give your internet marketing campaign a boost.

2. Now is a great time to start. Facebook just reported that advertising cost per click prices are down but click through rates are through the roof! This means that online advertisers are now paying less for even greater returns.

3. If you’ve ever thought about advertising through Google, Facebook, or LinkedIn… We’re here to help. Rather than struggling and losing money, you’ll learn exactly how to increase business through online advertising and achieve an incredible ROI.

Join us for our Online Advertising Training and don’t miss any more valuable sales. http://bootcampdigital.com/online-advertising-training/

Announcing Online Advertising Training: Google, Facebook, Twitter Ads, and More!

online advertising announcement photoAdvertising online can be a great way to jump start your website traffic, leads and sales. I have personally seen tremendous ROI (Return on Investment) from Google advertising. The reason these ads can be so effective is because they can be strategically targeted to reach the people who are already interested in doing business with you.

Most online advertising can be created and purchased through a self-serve platform, but if you aren’t applying best-practices you may be missing out. Many businesses waste money or overspend (YIKES) because they aren’t familiar with how to create and optimize these ads. Join us for this session and learn how to quickly and effectively grow your business by harnessing the power of online advertising.

Our training sessions on Advertising Online: Google Ads, Facebook Ads, Twitter Ads and More will show you exactly how to increase your brand visibility online and reach the customers that you want. We are offering both a live training event in Cincinnati, as well as an online training session for those that don’t live nearby.

DETAILS for the LIVE Training in Cincinnati…

Topic: Advertising Online: Google Ads, Facebook Ads, Twitter Ads and More
  • Date: November 12th, 2013
  • Time: 11:30 am-1:00 pm
  • Investment: $27
  • Location: The Hamilton County Development Center: 1776 Mentor Ave, Cincinnati OH, 45212 – REGISTER NOW!
  • *Includes a FREE lunch!

What you’ll get:

  • Educational presentation
  • Case studies/Examples
  • Q&A
  • FREE lunch
  • Networking opportunities with other business professionals interested in social media

DETAILS for the ONLINE Training…

  • Topic: Advertising Online: Google Ads, Facebook Ads, Twitter Ads and More
  • Date: November 12th, 2013
  • Time: 11:45 am-1:00 pm, EST
  • Investment: $27 (First 100 purchases onlyRegular Rate $37!
  • Location: Wherever you want! - REGISTER NOW!
What you’ll get:
  • 75 minutes of training on Advertising Online
  • A PDF version of the presentation
  • summary of everything covered in the presentation
  • Access to the video to re-watch at your convenience
- See more at: http://bootcampdigital.com/online-advertising-training/#sthash.t32jJ3QV.dpuf Learn More

7 Steps to Building a Social Media Training Program [SlideShare]

Step 1. Survey your Organization

Assess the knowledge and skill of your employees. Understanding their knowledge and skill levels will help you decide what they need to learn.

Step 2. Determine your Learning Objectives

What do you want your training to achieve? Better customer service through social media? Maybe you want better, more engaging content production. Identify these objectives to create a targeted approach to training.

Step 3. Compare Current State vs Ideal State

How would you describe your organization’s social media now? Does that fall short? If so, how would you like it to be described in the future? Knowing where you are and where you NEED to go allows you to establish benchmarks in the process.

Step 4. Consider your Resources

Training costs time and money. Consider how much you need spend to reach your Ideal State and if it will provide a positive ROI.

Step 5. Consider the Best WAY to Deliver your Training

Online, In-person, with a digital library? After considering your resources you should have a basic idea of your limitations. Live training can be the most beneficial but also the most expensive. It’s important to consider the method that will provide easy, engaging access to your training so that you’re not wasting your resources.

Step 6. Create + Deliver the Training

7 steps blog picture A good social media training program should consider multiple ways to learn over time. Social media is fast changing landscape that can’t be conquered without continued training.

Step 7. Assess the Effectiveness of the Training

Track your progress towards the ideal state. No training is perfect. Understand what you’re lacking and adjust your training to fill the gaps. See for yourself what top-rated social media training looks like at our most exclusive training course… The 2-Day Boot Camp

The 3 Reasons You Need Social and Google Ads

Google Ads TrainingThe most effective advertising available today is online. Google and social ads have become a staple in advertising for big brands and small businesses alike. If they’re not part of your marketing strategy yet, keep reading. 1. Precise: Target Potential Customers Targeting potential customers is easier now than it has ever been. Using Google Ads you’re able to directly target individuals searching for your business, allowing you to save advertising dollars for your highest potential customers. Social ads are rolling out even more specific targeting tools for your business. Facebook’s robust tools allow businesses to target customers with specific interests, locations, marital statuses, and more. For example, your next Ad could be shown specifically to 25 year old single females who live in Texas and like to bake. Using these tools can be extremely effective when used correctly, allowing businesses to see returns from their advertising that they have not experienced in the past. 2. Customizable: Pay for Clicks, Impressions, Conversions Online advertising follows a basic model that allows all size businesses to pay as little or as much as they want.  Depending on your advertising goals you’re able to pay each time your ad gets a click, view, or your webpage gets a conversion.  Whether your goal is brand awareness or converting sales, this model allows you to customize your ad campaigns and best utilize your advertising dollars. 3. Visual: Imagery is Effective Advertising The brain processes images 60,000x faster than text.  The fastest growing social networks are focused around images and the rest of technology is following suit. Social sites will not only allow you to create great visual ads– they’ll integrate them directly into the news feeds of potential customers. Learn how to create successful ad campaigns and maximize your advertising ROI by joining us for Online Advertising: Google, Facebook, Twitter ads and more   Advertising online can be a great way to jump start your website traffic, leads and sales. Our training sessions will show you exactly how to increase your brand visibility online and reach the customers that you want. Sign up for Online Advertising: Google, Facebook, Twitter Ads, and more today.

Last updated by at .