Facebook News Updates
- Facebook Grows Revenue and Users this Quarter – Despite advertiser boycotts and complaints about fake news, Facebook grew ad revenue 11% and added 100 million new users.
- Facebook Chat Plugin No Longer Needs Login – If you want to use Facebook Messenger for website chat it is now available without requiring users to login. This retainer marketing plans makes it a great (free) option for adding chat to your site.
- Facebook Rooms can Now be Broadcast Live – To profiles, pages or groups to live stream video conversations with up to 50 people.
- Facebook Rolls Out Image Sharing Layouts – For multiphoto posts you can choose your layout.
- Facebook Ads Shopping Custom Audiences – In custom audiences when placing an ad you can now create an audience based on shopping behavior in your IG or FB store.
LinkedIn News Updates
- LinkedIn Revenue Up 10% and Sessions up 27% – Strong growth in both ad revenue and users despite the pandemic.
- LinkedIn Adds More Options to Post Creator – Including share that you’re hiring and find an expert.
Instagram Updates
- Pin Comments to the Top – You have more control over your account by pinning comments to the top of a post.
Twitter News Updates
- Twitter Grows Users but Loses Revenue – Revenue for Q2 is down 19% while user growth is 34%.
TikTok + Snapchat Updates
- WhiteHouse Gives TikTok Until September 15 to Sell – Microsoft is reportedly interested in buying the platform. The uncertainty creates an opportunity for other platforms, (Instagram is launching a competitor) to try to win over users.
- Snapchat Adds 9 Million Users and 17% Revenue Growth – Continuing to grow both users and revenue.
- SnapChat Redesign – Makes it easier to use and also increases prominence of maps which can be relevant for local businesses (which can be shown on maps).
- SnapChat Begins Closed Beta of Brand Profiles – Brands are already on SnapChat with regular accounts. With this pilot brands will be able to have designated brand accounts with more business features.
Google News Updates
- Updates to Dynamic Search Ads – Dynamic/Responsive Search Ads (RSAs) dynamically test variations of copy to put a final ad together. They now have new features including adding a countdown timer, locations as well as advanced insights.
- Google Analytics Launches Predictive Analytics – Create audiences based on predicted behavior. For example those likely to buy. The algorithm uses a variety of factors to predict the audience so you can be more targeted.
- Google Messaging Tools Available in Maps and Search – The “Message” button allows customers to start a messenger conversation with a business. Businesses can add this to their Google My Business profiles.
Digital Industry News
- Pinterest has over 400 Million Users – Making it a large, growing platform. Check out the link for data on the users.
- Spotify Allows Video Podcasts – Users can now upload their video podcasts and users can watch them. This is the first time Spotify is branching into video.
- Hulu Launches Self-Serve Advertising Platform – Allowing small and medium businesses to run video ads on the platform with a self-serve model.
- What’s App Launches QR Codes and Catalogs – To make What’s App more business friendly you can now use a QR code for customers to initiate a conversation. Also catalogs and items can be shared on What’s App.
- New Emojis for World Emoji Day – Check them out 😉
