Digital Marketing News, Industry News

August 2020 Digital Marketing News Updates – Facebook Room Lives, SnapChat Redesign and Brand Profiles, Predictive Analytics in Google Analytics

Bottom Shape

Krista Neher

Aug 03 2020

Facebook News Updates


LinkedIn News Updates


Instagram Updates


Twitter News Updates


TikTok + Snapchat Updates


Google News Updates

  • Updates to Dynamic Search Ads – Dynamic/Responsive Search Ads (RSAs) dynamically test variations of copy to put a final ad together. They now have new features including adding a countdown timer, locations as well as advanced insights.
  • Google Analytics Launches Predictive Analytics – Create audiences based on predicted behavior. For example those likely to buy. The algorithm uses a variety of factors to predict the audience so you can be more targeted.
  • Google Messaging Tools Available in Maps and Search – The “Message” button allows customers to start a messenger conversation with a business. Businesses can add this to their Google My Business profiles.


Digital Industry News

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