Facebook Ads Shopping Custom Audiences – In custom audiences when placing an ad you can now create an audience based on shopping behavior in your IG or FB store.
WhiteHouse Gives TikTok Until September 15 to Sell – Microsoft is reportedly interested in buying the platform. The uncertainty creates an opportunity for other platforms, (Instagram is launching a competitor) to try to win over users.
SnapChat Redesign – Makes it easier to use and also increases prominence of maps which can be relevant for local businesses (which can be shown on maps).
SnapChat Begins Closed Beta of Brand Profiles – Brands are already on SnapChat with regular accounts. With this pilot brands will be able to have designated brand accounts with more business features.
Google News Updates
Updates to Dynamic Search Ads – Dynamic/Responsive Search Ads (RSAs) dynamically test variations of copy to put a final ad together. They now have new features including adding a countdown timer, locations as well as advanced insights.
Google Analytics Launches Predictive Analytics – Create audiences based on predicted behavior. For example those likely to buy. The algorithm uses a variety of factors to predict the audience so you can be more targeted.
Google Messaging Tools Available in Maps and Search – The “Message” button allows customers to start a messenger conversation with a business. Businesses can add this to their Google My Business profiles.
Spotify Allows Video Podcasts – Users can now upload their video podcasts and users can watch them. This is the first time Spotify is branching into video.
What’s App Launches QR Codes and Catalogs – To make What’s App more business friendly you can now use a QR code for customers to initiate a conversation. Also catalogs and items can be shared on What’s App.
